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Marketing Management

Location:
7747, United States
Posted:
May 24, 2010

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CURRICULUM VITAE

Business Development Expert, Sales/Marketing Consultant, Educator: 25+

years' experience and expertise with global marketing firms and

nonprofits in New York and Washington. Currently: marketing

entrepreneur; career management consultant; and educator. Seeking

related position in marketing, talent development or educational

services. Highly motivated to contribute to top- and bottom-line

growth through my empathy, influence, and organizational skills.

Business Development Leader:

. Designed and implemented innovative strategies for cultivation,

needs analysis, sales and servicing of integrated marketing services

engagements.

. Boardroom presence: proficient in leading winning new business

pursuit & sales teams.

. Skilled in cultivation, solicitation strategies, and negotiations

related to quantifiable scope of work, deliverables and concomitant

pricing; compelling closer.

Engagement Leader:

. Team leader and mentor; strategist and creative director: ensure

retention, renewals, and referrals.

. Managerial responsibility and accountability for project economics

and profitable engagements.

. Creation, strategy, research and direction of multi-faceted,

integrated marketing campaigns to maximize demand, and contain

marketplace, legislative or regulatory threats.

SBU Manager - Consumer Products and Services Marketing

. Developed SBU strategies and ops plans to enhance throughput,

capacity utilization and resource efficiencies to meet revenue

targets.

. Strategically engage decision makers and influencers to increase

sales, sustain client base and ensure business renewals, growth and

referrals.

. Extensive experience serving as a media spokesperson regarding

nutrition, wellness and fitness.

Talent Development Manager:

. Planned and executed focus groups, workshops and strategic internal

campaigns to enhance organizational effectiveness, knowledge

management and capability transfer for staff.

. Led firms' strategic staff education initiatives for cultivation,

recruitment, retention and training.

. Empathic ability and desire to collaborate with colleagues, serve

the firm's leadership, mentor staff, and influence key customers and

other stakeholders.

CAREER HISTORY

THE DARE-Force Corporation, Matawan, NJ 2009-current

Founder & CEO

The DARE-Force is an educational resources company for visionary,

intelligent, motivated women over 40 who want to pursue new ventures in

their personal lives, careers and communities. The firm produces and

distributes research and seminars about personal strategy, financial

planning, leadership development and philanthropy to associations,

universities and corporations that serve women over 40.

WEINMANN AND ASSOCIATES, LLC. Matawan, NJ 2005-current

President

Consult with private sector and non-profit organizations in business

development, strategy, marketing, operations and talent development. New

York University Adjunct Instructor: Marketing Planning; Midlife Career

Transitions; Personal Branding.

DITTUS COMMUNICATIONS, Washington, D.C. 2004-05

Vice President, Managing Director - Food and Nutrition Policy Practice.

Dittus, one of the most respected public affairs firms in the U.S., is part

of FDI Consulting Inc. (NYSE: FCN), a global business and financial

communications consultancy.

Duties and Responsibilities at Dittus: Recruited to direct business

development, operations and client engagements: International Dairy Foods

Association, Pernod-Ricard, and Grocery Manufacturers of America - the

firm's largest client whose board comprises CEOs of global CPG firms.

Reported to CEO; led eight professionals. Scope: strategic planning;

marketing communications; public policy initiatives for outreach to

influential health stakeholders, consumer groups, federal agencies and the

U.S. Congress; issues management; creation and direction of national media

campaigns.

Key Accomplishments:

. Business Development: Increased revenue for the food practice by 50

percent. Enhanced visibility of the practice by speaking at conferences

of CPG industry executives, government affairs officers, and other

prospects; wrote extensively on CPG issues. Conducted CRM activities

relative to existing clients and prospects.

. Practice Area/Talent Management: Improved throughputs, capacity

utilization and efficiencies. Virtually eliminated over-servicing;

improved staff's skills and systems for scope of work, client service and

project management.

. Engagement Management: Met/exceeded key performance indicators for key

clients. Developed and led an extensive 360-degree campaign that

persuaded media, health opinion leaders, Congress and federal health

agencies of the food industry's commitment to more healthful products and

policies. Researched and wrote numerous industry position papers.

Developed strategy and directed programs for GMA's non-profit educational

foundation, American Council for Fitness and Nutrition (ACFN), including

the creation of a branded grassroots educational campaign titled: TRIUMPH

(Trends, Resources and Inspiration for Understanding and Maintaining

Physical Health.) It drew accolades from elected officials, increased

ACFN membership 60% by major health non-profits, and generated alliances

with key stakeholders - all critical quantitative metrics. More at

www.acfn.org.

PARTNERSHIP FOR CARING, Washington, DC

2003-04

Vice President, Marketing and Communications

Duties and Responsibilities: Created and launched marketing, issues

management and grassroots campaigns for well-funded hospice-care non-

profit.

LOCAL INITIATIVES SUPPORT CORPORATION, New York

2002

Vice President, Marketing and Resource Development

LISC, founded in 1979 by the Ford Foundation, is the nation's largest and

most-respected community development organization. Through its 30 urban

offices and rural satellites across the U.S., LISC solicits, channels and

manages investments from leading global corporations and private donors, to

hundreds of local and national small-business owners and residential

projects, mostly in under-served or distressed locations.

Duties and Responsibilities at LISC: Reported to LISC's CEO to improve the

efficiency and effectiveness of donor cultivation, solicitation and

stewardship by applying private-sector methodologies. Directed 15

professionals responsible for LISC's communications, fundraising and

knowledge-sharing initiatives, serving donors and beneficiaries. The

department also functioned as LISC's in-house marketing resource.

Key Accomplishments:

. Business Development: Strengthened LISC's donor solicitation and

cultivation systems. Developed and led organization-wide learning and

development initiatives to improve national and regional marketing, grant

proposals, and donor reporting. Developed and led fundraising workshops

for program executives at all levels.

. Engagement Management: Improved structures and systems for stewardship of

LISC's top contributors. Directed assessments of key LISC stakeholders

relative to satisfaction with their investment portfolio and potential to

increase grant levels. Developed - and conducted - an innovative

entrepreneurial program for regional directors at LISC to cultivate,

engage and solicit donors. Secured and directed pro-bono Harvard study

on maximizing ROI of corporate partners in cause-related marketing

alliances with non-profits like LISC.

. Organizational Marketing: Revamped LISC's marketing and resource

development activities, including restructuring LISC's intranet and

internet sites, both of which enhanced internal as well as external

communications. Served as media strategist, spokesperson, and ambassador

with key opinion leaders.

GOLIN/HARRIS, New York, NY 1994-2002

Executive Vice President, Consumer Marketing Practice Director

Golin/Harris is a division of Interpublic (NYSE: IPG - large cap). Founded

in 1956, Golin/Harris is one of the leading marketing communications firms

with over 30 locations worldwide, routinely cited in indices of best

employers, client satisfaction and innovation.

Duties and Responsibilities: Recruited to direct business development,

client engagements, talent and the practice area for consumer products

clients based in New York. Directed strategy, creative, and project

economics. Business under management: $1.5-3.5M; led 10-15 professionals.

Key Accomplishments:

. Business Development: Aggressively pursued new business; grew the

practice 300%. Developed and directed prospect cultivation, pricing,

negotiation, closing, competitive sales presentations resulting in

significant wins, including: National Yogurt Association; Florida

Department of Citrus; Dairy Management Inc.; Unilever; Reckitt-Benckiser

(corporate and several brands); and Suntory.

. Engagement Management: Consistently met or exceeded clients' objectives

for improved brand awareness, preference and loyalty. Directed clients'

marketing communications and consumer education efforts, targeting key

stakeholders. Served as strategist and negotiator during product recalls

and other incidents related to FDA, FTC,

USDA and CPSC. Sustained hands-on client stewardship while meeting

aggressive revenue targets, increasing client retention and referrals,

and improving business development efficiencies.

. Practice Area Management: Developed and directed business plans that

offset micro-economic constraints. Expanded the firm's knowledge and

visibility with key decision makers in consumer marketing, crisis

management, grassroots stakeholder engagement and public affairs.

Contributed to developing Golin's "TrustWorks" model, a framework for

assessing a corporation's reputation with key stakeholders, and its

effect on shareholder value and stakeholder behaviors.

. Talent Management: Recruited and mentored staff with diverse skills to

optimally service clients and meet profitability goals. Led New York

office's learning, development and leadership initiatives; enhanced

systems for knowledge management and capability transfer. This was

crucial when the firm began to recruit MBAs, JDs, and PhDs, and

transitioned to a horizontal-matrix structure. Training initiatives

boosted morale, improved work product, and increased productivity,

enabling senior staff to focus on CRM, CKM and business growth.

EXPERIENCE PRIOR TO 1994:

EURO RSCG (CDB) New York, NY: Euro RSCG is a leading marketing services

firm, and the largest unit of Havas (NASDAQ: HAVS; mid-cap), the world's

sixth largest communications group. As Vice President and Director, Food

Marketing, created and led marketing, crisis management and consumer

education campaigns for CPG firms and trade associations.

KETCHUM. New York, NY: Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC)

operates in more than 50 countries. Hired as account executive; rose to

VP/Group Manager in less than two years. Created and led engagements for

leading consumer products firms and trade associations, including several

Fortune 500 brands.

EDUCATION

MBA in Finance and Leadership, New York University, Stern School of

Business, 2009

BS, Sociology, St. Joseph's University, Philadelphia. Focus in

Marketing and English.

PERSONAL: Traveled extensively in U.S. and Europe. Competent in Italian;

facility with Spanish and French. Avid practitioner of good nutrition and

fitness: enjoy running, swimming, hiking, and skiing. Married; husband

Robert is a senior management executive in the CPG industry. Both of us

volunteer with organizations whose focus is on women's and children's

health, food security and financial security for women. Robert is board

treasurer of the Food Bank for New York City, and was its board chair for

several years.

Key Research, Strategic Memoranda, and Programmatic Initiatives Created

(2004-10)

1. Various in-depth PESTL [poli/econ/socio/tech/legis] analyses for key

food and CPG companies and associations, and concomitant marketing

recommendations.

2. Analysis re: marketing effects of new USDA dietary guidelines' (i.e.

"food pyramid") on the food and CPG industries, along with strategic

recommendations.

3. Macro- and micro-economic analyses of the nonprofit foundation sector,

in connection with campaign to reposition a renowned private foundation.

4. Micro-economic analysis of the children's fruit-juice category and

strategic marketing recommendations for influencing key stakeholders.

5. Comprehensive analysis of scientific studies on EGCG (active green tea

compound) and its commercialization potential.

6. Micro- and macro-economic analyses of the consumer educational services

sector, with focus on a leading provider of lifestyle products and

services targeting women.

7. Multi-framework analyses for marketing to women over 40, including:

extensive research on successful women entrepreneurs who started valuable

ventures over the age of 40.

8. An analysis of the threats and opportunities for creating, protecting

and monetizing brands, trademarks and patents associated with service

businesses in the web 2.0 marketing environment.

9. Served as the lead for a yearlong industry and corporate analysis

project at Stern focused on the modern warehouse-club industry. The goal

was to start broadly with industry analysis and then focus on one firm

within that industry (we selected Costco), for which we developed a three-

year strategic plan. Ultimately, our scope and insights incorporated

extensive and intensive analysis on the history of retail and the impact

of various micro- and macro-economic factors; the impact of expansion,

contraction, specialization and diversification on certain classes of

retail trade (i.e., the "wheel of retailing" and the "retail accordion");

and the various strengths and weaknesses of certain retail marketing

tools and tactics. These analyses led to an understanding of the SWOT of

a breadth of retail channels, in addition to informing our understanding

of the warehouse model, and Costco in particular.

10. Author, info-preneur, The DARE-Force Corporation for visionary,

intelligent, motivated women over 40. Researched, created, developed,

and launched platform based on Book: Get DARE from Here - 12 Principles

and Practices for Women Over 40 to Take Stock, Take Action and Take

Charge of The Rest of Their Lives. Produce and market ancillary revenue

streams: consulting platform, booklets, guides and seminars. Book will

be available August 2010.



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