CURRICULUM VITAE
Business Development Expert, Sales/Marketing Consultant, Educator: 25+
years' experience and expertise with global marketing firms and
nonprofits in New York and Washington. Currently: marketing
entrepreneur; career management consultant; and educator. Seeking
related position in marketing, talent development or educational
services. Highly motivated to contribute to top- and bottom-line
growth through my empathy, influence, and organizational skills.
Business Development Leader:
. Designed and implemented innovative strategies for cultivation,
needs analysis, sales and servicing of integrated marketing services
engagements.
. Boardroom presence: proficient in leading winning new business
pursuit & sales teams.
. Skilled in cultivation, solicitation strategies, and negotiations
related to quantifiable scope of work, deliverables and concomitant
pricing; compelling closer.
Engagement Leader:
. Team leader and mentor; strategist and creative director: ensure
retention, renewals, and referrals.
. Managerial responsibility and accountability for project economics
and profitable engagements.
. Creation, strategy, research and direction of multi-faceted,
integrated marketing campaigns to maximize demand, and contain
marketplace, legislative or regulatory threats.
SBU Manager - Consumer Products and Services Marketing
. Developed SBU strategies and ops plans to enhance throughput,
capacity utilization and resource efficiencies to meet revenue
targets.
. Strategically engage decision makers and influencers to increase
sales, sustain client base and ensure business renewals, growth and
referrals.
. Extensive experience serving as a media spokesperson regarding
nutrition, wellness and fitness.
Talent Development Manager:
. Planned and executed focus groups, workshops and strategic internal
campaigns to enhance organizational effectiveness, knowledge
management and capability transfer for staff.
. Led firms' strategic staff education initiatives for cultivation,
recruitment, retention and training.
. Empathic ability and desire to collaborate with colleagues, serve
the firm's leadership, mentor staff, and influence key customers and
other stakeholders.
CAREER HISTORY
THE DARE-Force Corporation, Matawan, NJ 2009-current
Founder & CEO
The DARE-Force is an educational resources company for visionary,
intelligent, motivated women over 40 who want to pursue new ventures in
their personal lives, careers and communities. The firm produces and
distributes research and seminars about personal strategy, financial
planning, leadership development and philanthropy to associations,
universities and corporations that serve women over 40.
WEINMANN AND ASSOCIATES, LLC. Matawan, NJ 2005-current
President
Consult with private sector and non-profit organizations in business
development, strategy, marketing, operations and talent development. New
York University Adjunct Instructor: Marketing Planning; Midlife Career
Transitions; Personal Branding.
DITTUS COMMUNICATIONS, Washington, D.C. 2004-05
Vice President, Managing Director - Food and Nutrition Policy Practice.
Dittus, one of the most respected public affairs firms in the U.S., is part
of FDI Consulting Inc. (NYSE: FCN), a global business and financial
communications consultancy.
Duties and Responsibilities at Dittus: Recruited to direct business
development, operations and client engagements: International Dairy Foods
Association, Pernod-Ricard, and Grocery Manufacturers of America - the
firm's largest client whose board comprises CEOs of global CPG firms.
Reported to CEO; led eight professionals. Scope: strategic planning;
marketing communications; public policy initiatives for outreach to
influential health stakeholders, consumer groups, federal agencies and the
U.S. Congress; issues management; creation and direction of national media
campaigns.
Key Accomplishments:
. Business Development: Increased revenue for the food practice by 50
percent. Enhanced visibility of the practice by speaking at conferences
of CPG industry executives, government affairs officers, and other
prospects; wrote extensively on CPG issues. Conducted CRM activities
relative to existing clients and prospects.
. Practice Area/Talent Management: Improved throughputs, capacity
utilization and efficiencies. Virtually eliminated over-servicing;
improved staff's skills and systems for scope of work, client service and
project management.
. Engagement Management: Met/exceeded key performance indicators for key
clients. Developed and led an extensive 360-degree campaign that
persuaded media, health opinion leaders, Congress and federal health
agencies of the food industry's commitment to more healthful products and
policies. Researched and wrote numerous industry position papers.
Developed strategy and directed programs for GMA's non-profit educational
foundation, American Council for Fitness and Nutrition (ACFN), including
the creation of a branded grassroots educational campaign titled: TRIUMPH
(Trends, Resources and Inspiration for Understanding and Maintaining
Physical Health.) It drew accolades from elected officials, increased
ACFN membership 60% by major health non-profits, and generated alliances
with key stakeholders - all critical quantitative metrics. More at
www.acfn.org.
PARTNERSHIP FOR CARING, Washington, DC
2003-04
Vice President, Marketing and Communications
Duties and Responsibilities: Created and launched marketing, issues
management and grassroots campaigns for well-funded hospice-care non-
profit.
LOCAL INITIATIVES SUPPORT CORPORATION, New York
2002
Vice President, Marketing and Resource Development
LISC, founded in 1979 by the Ford Foundation, is the nation's largest and
most-respected community development organization. Through its 30 urban
offices and rural satellites across the U.S., LISC solicits, channels and
manages investments from leading global corporations and private donors, to
hundreds of local and national small-business owners and residential
projects, mostly in under-served or distressed locations.
Duties and Responsibilities at LISC: Reported to LISC's CEO to improve the
efficiency and effectiveness of donor cultivation, solicitation and
stewardship by applying private-sector methodologies. Directed 15
professionals responsible for LISC's communications, fundraising and
knowledge-sharing initiatives, serving donors and beneficiaries. The
department also functioned as LISC's in-house marketing resource.
Key Accomplishments:
. Business Development: Strengthened LISC's donor solicitation and
cultivation systems. Developed and led organization-wide learning and
development initiatives to improve national and regional marketing, grant
proposals, and donor reporting. Developed and led fundraising workshops
for program executives at all levels.
. Engagement Management: Improved structures and systems for stewardship of
LISC's top contributors. Directed assessments of key LISC stakeholders
relative to satisfaction with their investment portfolio and potential to
increase grant levels. Developed - and conducted - an innovative
entrepreneurial program for regional directors at LISC to cultivate,
engage and solicit donors. Secured and directed pro-bono Harvard study
on maximizing ROI of corporate partners in cause-related marketing
alliances with non-profits like LISC.
. Organizational Marketing: Revamped LISC's marketing and resource
development activities, including restructuring LISC's intranet and
internet sites, both of which enhanced internal as well as external
communications. Served as media strategist, spokesperson, and ambassador
with key opinion leaders.
GOLIN/HARRIS, New York, NY 1994-2002
Executive Vice President, Consumer Marketing Practice Director
Golin/Harris is a division of Interpublic (NYSE: IPG - large cap). Founded
in 1956, Golin/Harris is one of the leading marketing communications firms
with over 30 locations worldwide, routinely cited in indices of best
employers, client satisfaction and innovation.
Duties and Responsibilities: Recruited to direct business development,
client engagements, talent and the practice area for consumer products
clients based in New York. Directed strategy, creative, and project
economics. Business under management: $1.5-3.5M; led 10-15 professionals.
Key Accomplishments:
. Business Development: Aggressively pursued new business; grew the
practice 300%. Developed and directed prospect cultivation, pricing,
negotiation, closing, competitive sales presentations resulting in
significant wins, including: National Yogurt Association; Florida
Department of Citrus; Dairy Management Inc.; Unilever; Reckitt-Benckiser
(corporate and several brands); and Suntory.
. Engagement Management: Consistently met or exceeded clients' objectives
for improved brand awareness, preference and loyalty. Directed clients'
marketing communications and consumer education efforts, targeting key
stakeholders. Served as strategist and negotiator during product recalls
and other incidents related to FDA, FTC,
USDA and CPSC. Sustained hands-on client stewardship while meeting
aggressive revenue targets, increasing client retention and referrals,
and improving business development efficiencies.
. Practice Area Management: Developed and directed business plans that
offset micro-economic constraints. Expanded the firm's knowledge and
visibility with key decision makers in consumer marketing, crisis
management, grassroots stakeholder engagement and public affairs.
Contributed to developing Golin's "TrustWorks" model, a framework for
assessing a corporation's reputation with key stakeholders, and its
effect on shareholder value and stakeholder behaviors.
. Talent Management: Recruited and mentored staff with diverse skills to
optimally service clients and meet profitability goals. Led New York
office's learning, development and leadership initiatives; enhanced
systems for knowledge management and capability transfer. This was
crucial when the firm began to recruit MBAs, JDs, and PhDs, and
transitioned to a horizontal-matrix structure. Training initiatives
boosted morale, improved work product, and increased productivity,
enabling senior staff to focus on CRM, CKM and business growth.
EXPERIENCE PRIOR TO 1994:
EURO RSCG (CDB) New York, NY: Euro RSCG is a leading marketing services
firm, and the largest unit of Havas (NASDAQ: HAVS; mid-cap), the world's
sixth largest communications group. As Vice President and Director, Food
Marketing, created and led marketing, crisis management and consumer
education campaigns for CPG firms and trade associations.
KETCHUM. New York, NY: Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC)
operates in more than 50 countries. Hired as account executive; rose to
VP/Group Manager in less than two years. Created and led engagements for
leading consumer products firms and trade associations, including several
Fortune 500 brands.
EDUCATION
MBA in Finance and Leadership, New York University, Stern School of
Business, 2009
BS, Sociology, St. Joseph's University, Philadelphia. Focus in
Marketing and English.
PERSONAL: Traveled extensively in U.S. and Europe. Competent in Italian;
facility with Spanish and French. Avid practitioner of good nutrition and
fitness: enjoy running, swimming, hiking, and skiing. Married; husband
Robert is a senior management executive in the CPG industry. Both of us
volunteer with organizations whose focus is on women's and children's
health, food security and financial security for women. Robert is board
treasurer of the Food Bank for New York City, and was its board chair for
several years.
Key Research, Strategic Memoranda, and Programmatic Initiatives Created
(2004-10)
1. Various in-depth PESTL [poli/econ/socio/tech/legis] analyses for key
food and CPG companies and associations, and concomitant marketing
recommendations.
2. Analysis re: marketing effects of new USDA dietary guidelines' (i.e.
"food pyramid") on the food and CPG industries, along with strategic
recommendations.
3. Macro- and micro-economic analyses of the nonprofit foundation sector,
in connection with campaign to reposition a renowned private foundation.
4. Micro-economic analysis of the children's fruit-juice category and
strategic marketing recommendations for influencing key stakeholders.
5. Comprehensive analysis of scientific studies on EGCG (active green tea
compound) and its commercialization potential.
6. Micro- and macro-economic analyses of the consumer educational services
sector, with focus on a leading provider of lifestyle products and
services targeting women.
7. Multi-framework analyses for marketing to women over 40, including:
extensive research on successful women entrepreneurs who started valuable
ventures over the age of 40.
8. An analysis of the threats and opportunities for creating, protecting
and monetizing brands, trademarks and patents associated with service
businesses in the web 2.0 marketing environment.
9. Served as the lead for a yearlong industry and corporate analysis
project at Stern focused on the modern warehouse-club industry. The goal
was to start broadly with industry analysis and then focus on one firm
within that industry (we selected Costco), for which we developed a three-
year strategic plan. Ultimately, our scope and insights incorporated
extensive and intensive analysis on the history of retail and the impact
of various micro- and macro-economic factors; the impact of expansion,
contraction, specialization and diversification on certain classes of
retail trade (i.e., the "wheel of retailing" and the "retail accordion");
and the various strengths and weaknesses of certain retail marketing
tools and tactics. These analyses led to an understanding of the SWOT of
a breadth of retail channels, in addition to informing our understanding
of the warehouse model, and Costco in particular.
10. Author, info-preneur, The DARE-Force Corporation for visionary,
intelligent, motivated women over 40. Researched, created, developed,
and launched platform based on Book: Get DARE from Here - 12 Principles
and Practices for Women Over 40 to Take Stock, Take Action and Take
Charge of The Rest of Their Lives. Produce and market ancillary revenue
streams: consulting platform, booklets, guides and seminars. Book will
be available August 2010.