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Marketing Account Executive

Chicago, Illinois, 60625, United States
May 24, 2010

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JOSHUA LOYE **** N Western Ave

#*E . Chicago, IL . 60625

(312) ***-**** .

Professional Experience

DraftFCB . Chicago, IL . 2007-Present

Account Director - Qwest Communications Brand Marketing Team

. Taken ownership of Qwest's retail brand strategy ensuring integration

within its overall brand portfolio.

. Responsible for account P&L and constructing annual promotional retail

calendar based on overall budget.

o Streamlined production and shipping costs resulting in a 25%

savings in FY09.

. Sold in new "Attract, Relevance and Engage" messaging hierarchy

strategy that increased overall brand awareness of Qwest and its

partner products by 29% and improved quarterly retail profit margins

by 7%.

. In charge of providing shopper marketing insights and identifying

opportunities from which to grow the business.

o Developed "Mobility Section" at retail locations, allowing

stores to feature new and innovative products associated with

current Qwest assets (High Speed Internet, TV and Phone).

. At the conclusion of each campaign, I compile a thorough results

analysis report to demonstrate the ROI as well as to ensure my team

applies the learning's toward the next campaign.

. Provide clients and internal team direction on retail strategy

development and rollout best practices, including effective consumer

product launches for DirecTV, Verizon Wireless and AT&T through POP,

In-Mall, and Digital Signage creative.

Account Supervisor - Hampton Hotel Brand Account Team

. Led brand development and national advertising strategy for Hampton


. Participated in planning sessions to develop Hampton's global

expansion in the U.K., India, and China in 2009.

. Developed and presented quarterly competitive analysis to marketing

clients including ways to improve market share, maintain brand

loyalty, and drive new business.

. Orchestrated Hampton's integration of ESPN Saturday Night College

Football sponsorship.

o Maximized program funds in order to reach target audience and

meet client business goals.

o Created prize structure and led negotiation with major college

bowl games for grand prize.

o Point of contact for marketing campaign and all media associated

with CFB sponsorship.

o Increased occupancy 4.1% - a rate nearly 6 times above the

segment's overall occupancy growth.

. Managed Hampton's sponsorship of the U.S. Cycling Team.

o Generated 150,000+ entries and increased national

reservations/occupancy by 17%.

JWT . Detroit, MI . 2005-2006

Account Executive - Ford Brand Account Team

. Managed agency efforts associated with Ford's "Race to the Dream"

national promotion and mainline advertising strategy (TV, radio, print

and digital media).

o Over 60,000 participants registered and truck sales increased

3.4% during promotion.

. Responsible for recognizing and generating brand building

opportunities by monitoring competitive and market trends.

. Conducted and presented post-campaign profit analysis to marketing


DraftFCB . Chicago, IL . 2002-2005

Senior Account Executive - MilkPEP Brand Account Team (Consumer Packaged


. Responsible for all agency efforts associated with the NBA "Fuel up

with Milk" Online Auction national campaign.

o Efforts included: strategy and business development, budget

management ($2.3 million), negotiation with spokesman Carmelo

Anthony's representatives, campaign execution, results analysis.

o Produced over 300,000 bids and increased student milk

consumption by 12% in six-month duration.

Paramount Pictures . Hollywood, CA . 2000-2001

Marketing Coordinator - Studio Marketing and Relations Department


Northwestern University - Kellogg School of Management - Chicago, IL

MBA in Marketing and Marketing Management . March 2012 Degree Candidate

Michigan State University - East Lansing, MI

B.A. in Marketing . 2000

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