JOSHUA LOYE **** N Western Ave
#*E . Chicago, IL . 60625
312-***-**** . abmrs6@r.postjobfree.com
Professional Experience
DraftFCB . Chicago, IL . 2007-Present
Account Director - Qwest Communications Brand Marketing Team
. Taken ownership of Qwest's retail brand strategy ensuring integration
within its overall brand portfolio.
. Responsible for account P&L and constructing annual promotional retail
calendar based on overall budget.
o Streamlined production and shipping costs resulting in a 25%
savings in FY09.
. Sold in new "Attract, Relevance and Engage" messaging hierarchy
strategy that increased overall brand awareness of Qwest and its
partner products by 29% and improved quarterly retail profit margins
by 7%.
. In charge of providing shopper marketing insights and identifying
opportunities from which to grow the business.
o Developed "Mobility Section" at retail locations, allowing
stores to feature new and innovative products associated with
current Qwest assets (High Speed Internet, TV and Phone).
. At the conclusion of each campaign, I compile a thorough results
analysis report to demonstrate the ROI as well as to ensure my team
applies the learning's toward the next campaign.
. Provide clients and internal team direction on retail strategy
development and rollout best practices, including effective consumer
product launches for DirecTV, Verizon Wireless and AT&T through POP,
In-Mall, and Digital Signage creative.
Account Supervisor - Hampton Hotel Brand Account Team
. Led brand development and national advertising strategy for Hampton
Hotels.
. Participated in planning sessions to develop Hampton's global
expansion in the U.K., India, and China in 2009.
. Developed and presented quarterly competitive analysis to marketing
clients including ways to improve market share, maintain brand
loyalty, and drive new business.
. Orchestrated Hampton's integration of ESPN Saturday Night College
Football sponsorship.
o Maximized program funds in order to reach target audience and
meet client business goals.
o Created prize structure and led negotiation with major college
bowl games for grand prize.
o Point of contact for marketing campaign and all media associated
with CFB sponsorship.
o Increased occupancy 4.1% - a rate nearly 6 times above the
segment's overall occupancy growth.
. Managed Hampton's sponsorship of the U.S. Cycling Team.
o Generated 150,000+ entries and increased national
reservations/occupancy by 17%.
JWT . Detroit, MI . 2005-2006
Account Executive - Ford Brand Account Team
. Managed agency efforts associated with Ford's "Race to the Dream"
national promotion and mainline advertising strategy (TV, radio, print
and digital media).
o Over 60,000 participants registered and truck sales increased
3.4% during promotion.
. Responsible for recognizing and generating brand building
opportunities by monitoring competitive and market trends.
. Conducted and presented post-campaign profit analysis to marketing
clients.
DraftFCB . Chicago, IL . 2002-2005
Senior Account Executive - MilkPEP Brand Account Team (Consumer Packaged
Goods)
. Responsible for all agency efforts associated with the NBA "Fuel up
with Milk" Online Auction national campaign.
o Efforts included: strategy and business development, budget
management ($2.3 million), negotiation with spokesman Carmelo
Anthony's representatives, campaign execution, results analysis.
o Produced over 300,000 bids and increased student milk
consumption by 12% in six-month duration.
Paramount Pictures . Hollywood, CA . 2000-2001
Marketing Coordinator - Studio Marketing and Relations Department
Education
Northwestern University - Kellogg School of Management - Chicago, IL
MBA in Marketing and Marketing Management . March 2012 Degree Candidate
Michigan State University - East Lansing, MI
B.A. in Marketing . 2000