www.linkedin.com/in/catherinemedina

CATHERINE MEDINA abmrpr@r.postjobfree.com

305-***-****

Strategic Marketing Professional

Strategic thinker, Igniting creativity while impacting a measureable ROI.

Confident, creative and highly qualified marketing professional with 13

years of expertise within Financial, Travel and niche markets such as

College, Teen, and Hispanic. Broad-based background in project management,

product development, marketing excellence and credit card management

encompassing an exceptional work ethic and commitment to organizations

objectives with a highly competitive and rapidly changing marketplace.

Proactive manager, team builder and tactical planner with the ability to

build strong and lasting business relationships while producing measurable

results. Recognized for decisive leadership and proven ability to face

challenges head-on and execute decisions while directing product launches.

Key Strengths Include:

. Competitive Market Analysis . Excellent

Presentation Skills

. Strategic Partnership & Alliances . E-commerce Strategy &

Development

. Acquisition Marketing/Sales . Budget Management (36 million)

. Marketing Communications . Strong Analytical skills

. Qualitative Market Research . Development & Management of

Loyalty programs

. Relationship Building . Direct & Channel Marketing

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

Carnival Cruise Lines 07/03 -

11/09

Manager, Strategic Marketing Promotions

Marketing Manager for Strategic business building initiatives and loyalty

program promotions.

. Chosen to create a

proprietary rewards

credit card

"CarnivalSM Sea

Miles MasterCard "

program and increased

revenue by $25million dollars, utilizing alternative marketing

channels.

. Business Manager of

Systems projects to

establish Instant

Credit Onboard our 22

Ships, impact was an

incremental

revenue of

$1.2MM per annum.

. Championed the

increase of Marketing

Promotions by 63% and

solicited, evaluated

and implemented

business building

campaigns while managing partner relationships and establishing loyalty

programs.

. Developed and managed

the design and

content of the

Strategic Marketing

Intranet Site.

. Project Manager for

all aspects of New

Product Development:

strategic planning,

contracts, financial

forecasting

. marketing, creative,

agency management,

operations, critical

timelines.

. Lead the negotiations

of the MasterCard

and Barclays

contracts for the New

Carnival World

MasterCard expected

launch 2010.

. Championed creating

the data tables and

importing the key

program metrics in

order to create the

foundation for

essential program analytics.

. Crafted the

development of

marketing collateral

materials across all

channels: direct

mail, onboard, tele-

marketing, online,

e-mail, e-commerce and continuously evaluated new channel

opportunities.

Citigroup - Citi Cards, N.A. 06/98 - 07/02

Long Island City, New York

Assistant Vice President: New Product Development 01/01 - 07/02

Project Manager Teen Card Product Development and Acquisitions Marketing.

Launched the new Citi Cash Card in six months, ensured the completion of

critical path timelines, including tasks, resolution of issues and

designated responsible parties.

Project Manager across departments (Fraud, Loss Prevention, Legal,

Marketing, Acquisitions, Existing Card Members).

Created comprehensive business plans for marketing campaigns (strategy,

targets, creative execution, timelines, channels, list sources and

projected performance).

Developed and implemented multi-channel acquisition strategies: direct

mail, telemarketing, on-line and event marketing.

Analyzed weekly campaign performance to determine specific areas of

improvement for future campaign strategies.

Conducted a vendor evaluation and selected the Teen card platform

developer.

Managed pre and post implementation focus group research.

Active participant in the Hispanic Consumer Credit Market working team that

developed a business proposal for senior management.

CATHERINE MEDINA (Page 2)

Marketing Manager: Balance Consolidation Program Manager

08/99 - 01/01

Program Manager for Balance Consolidation Marketing campaigns to the

existing College credit card portfolio.

Increased response rates by 1.5% and doubled our annual campaign efforts,

which increased the transferred dollar amounts by 35%.

Developed and implemented the marketing strategy, target audience, creative

execution, timing, pricing offer, channels, test objectives, and

performance forecasts.

Developed credit criteria specific to the College population

characteristics.

Established new segmentation criteria with the Portfolio List Management

department.

Managed and implemented activation, retention and loyalty campaigns for the

College portfolio.

Coordinated all supporting activities between legal, production, customer

service, trademark, branding and all strategic business units.

Balance Consolidation Project Manager

06/98 - 08/99

Cross functional Project Manager among all Citi products and various

operational teams.

. Coordinated all balance consolidation campaign efforts across all Citi

Credit Card Portfolios, campaigns resulting in $6 million in incremental

balances of existing card members.

. Managed a $36 million Printing and Production budget.

. Implemented process improvements that reduced program cycle time by 25%.

DIRECT MARKETING ASSOCIATION

New York, NY

Seminar Marketing Coordinator

01/96 - 06/98

. Created the marketing brochures for all 32 nationwide direct marketing

seminars and evaluated the performance of the brochures.

. Coordinated and implemented direct mail campaigns to promote all direct

marketing seminars, including all supporting on-line and offline

promotional communications.

. Performed the tracking and analysis of back end program results.

. Managed seminar event planning logistics on-site and off-site.

. Executed Member-Get-Member programs and new prospect campaigns to acquire

new DMA seminar attendees.

. Identified new courses to better meet the needs of direct marketers using

feedback and surveys collected at the seminars.

EDUCATION

Currently Pursuing M.B.A. at Nova South Eastern University, expected date

of Graduation July 2010.

Bernard M. Baruch, City University of New York

International Marketing, Bachelor of Business Administration

Queensborough Community College, Bayside New York

Computer Science and Information Systems, Associate in Applied Science

Skills

Proficient in MS Office suite, Brio, Dreamweaver and fluent in Spanish

Contact this candidate