Helen Gould
**** * ****** ***, ***** *, PMB-****, Acton, CA 93510 . 310-***-**** .
abmrp1@r.postjobfree.com
MY MISSION
To Create Order From Chaos
QUALIFICATIONS
Graphic Designer/Production Strategist with expertise in print, packaging
and presentation projects and superior track record for taking concepts
from design through execution.
. Professional Relationships - Nurtures an impeccable reputation in the
industry, known for navigating gracefully throughout organizational
hierarchies and integrating seamlessly with staff.
. Communication - Applies insightful listening skills and a
straightforward, collaborative approach to gathering input and conveying
information through visual, written and verbal methods.
. Results - Possesses an innate understanding of the big picture inspiring
effective creative solutions for complex projects that exceed client
expectations. Proven track record handling multiple projects at various
levels of execution while fulfilling schedule and budget constraints.
AREAS OF EXPERIENCE
Design / Production Print / Packaging Presentation Graphics
Diagrams / Charts Marketing / Promotional Materials Writing /
Editing
Creative Problem Solving Prioritizing for Results Attention to
Details
Project Coordination MAC / PC Budget Management
PowerPoint / Word InDesign / Illustrator / Photoshop Acrobat /
Quark / Visio
PROFESSIONAL HISTORY
GRAPHIC DESIGN AND PRODUCTION STRATEGY Freelance and Contract, 2001-present
Provide design and production services for print, presentation and
packaging projects at global organizations with internal teams or as
independent external talent. Develop and maintain strong professional
relationships that result in long term and extended assignments.
Selected clients and projects:
. Awarded project to convert packaging artwork for all PAULA'S CHOICE
product lines. Rebuilt files and die lines, structured efficient layering
hierarchy and developed a consistent slug system.
. Won bid to develop client pitch collateral templates (custom documents
ranging 50+ pages) for NBBJ ARCHITECTS incorporating master pages,
styles, tables and anchored objects. Wrote guidelines and trained
marketing specialists in template usage.
. Consulted with REI marketing operations and product development teams on
initiative to create efficient workflows for product line packaging
development and execution. Designed visuals and wrote documentation of
processes for Directorial and VP level management. Created PowerPoint
presentation for hands-on training of company-wide migration from paper
to digital proofing.
. Spent over 3 years partnering with EDDIE BAUER in-house retail team on
design and production of store graphics, packaging and presentation mock-
ups. Managed production freelancers and external vendors on first
national outdoor ad campaign. Developed a unified collateral system for
selling EB Home custom furniture collections resulting in increased large
item sales.
. Designed marketing and educational materials for PATH including
conference booklet for Kenya health care workers and CD packaging for
teen abstinence program in China.
. Executed production on medical device manuals and product reference
guides for VERATHON.
. Prepared presentation mock-ups and handled production of STARBUCKS store
menus, signs and marketing campaign guidelines documentation.
Helen Gould
310-***-**** . 206-***-**** . abmrp1@r.postjobfree.com
PROFESSIONAL EXPERIENCE (continued)
WASHINGTON ATHLETIC CLUB Creative Services Manager, 1999-2001
. Developed and designed marketing materials for all Club channels:
athletics, social event programs, food and beverage venues, catering
services, spa and wellness programs, Inn at the WAC (Club hotel) and Club
marketing.
. Designed multi-floor way-finding sign system using 2D and 3D elements,
conducted research, testing and sourcing for a variety of sign
fabrication substrates and directed installation of the system throughout
the Club.
. Responsibilities included external print buying and supervision of
outside vendors, collaborating with on-site print shop, awarding jobs to
freelancers and photographers and assuring all collateral adhered to
quality and Club standards.
SIGNATURE MEDIA SERVICES Graphic Designer, 1998
. Directed multi-page online advertising campaign that landed major client
account within two weeks of launch.
. Designed corporate identity collateral, catalog layouts, brochures and
product packaging.
GARDEN BOTANIKA Production Artist, 1994-1997
. Executed design and production for in-store signs, bottle, tube and box
packaging, wraps, inserts and hangtags.
. Partnered with photographers, producers, print vendors, freelance
designers and technical support on creative projects.
WASHINGTON DENTAL SERVICE Production Artist and Project Coordinator, 1992-
1994
. Executed production for newsletters and product brochures, coordinated
marketing, public affairs and public relations programs.
MARGO CHASE DESIGN Studio Manager, 1991-1992
. Managed a high profile boutique design firm, handled all financial
matters, managed relations with outside vendors, hired freelance
designers and trafficked jobs through studio.
WESTIN HOTELS & RESORTS Front Desk Supervisor promoted to Market Analyst,
1985-1991
. Prepared monthly revenue and occupancy forecasts, implemented a company
wide staff and revenue planning system.
. Supervised front desk staff, provided customer service and problem
resolution for hotel guests.
NBC STUDIOS Page promoted to Project Coordinator, 1981-1982
. Researched, compiled and edited broadcast materials, organized
promotional kits and assisted with budget planning.
. Conducted studio tours and ushered at national television shows.
EDUCATION
UCLA EXTENSION Graphic Design Program, 1990-1991
Coursework included design and color theory, typography and traditional
production for print.
THE EVERGREEN STATE COLLEGE Bachelor of Arts, 1980
Area of focus included documentary film and video, theater production and
visual arts.