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Marketing Account Executive

Location:
Los Angeles, California, 90049, United States
Posted:
May 24, 2010

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PROFESSIONAL PROFILE

Seasoned executive with over eight years of hands-on experience in

advertising, marketing, promotions, event planning and management. High-

energy, results-oriented leader skilled at multi-tasking and able to

excel in a dynamic environment, adapting successfully to changing

priorities and timelines. Demonstrated ability to manage and motivate

cohesive teams that achieve results. Excellent communications and

interpersonal skills. Available for travel.

SUMMARY OF QUALIFICATIONS

* Strategic Brand Planning * Experiential Marketing & Event

Planning * Media Promotions

* Account & Project Management * Entertainment Publicity

* Marketing & Communications

EXPERIENCE

. Promoted rapidly to Director where I identified, developed and

executed media promotions, sponsorships and integrations based on

upfront and leveraged advertising media buys.

. Responsible for marketing some of the largest and most profitable

properties in theaters and on DVD including The Dark Knight (2nd

Movie to Ever Gross $500MM, Biggest Opening Weekend), The Hangover

(Highest Grossing R-Rated Movie on DVD and Theatrical New Release)

and Harry Potter and the Half-Blood Prince (Biggest Worldwide

Open, Biggest Midnight Open).

. Executed 636 promotions valued at $55.2MM in 2009 across 27

theatrical releases and 50 DVD titles (up 54% from past years).

. Created annual marketing communication plans and business reviews

for the past 3 broadcast years and presented to studio executives.

. Co-developed innovative opportunities on TV, Radio, Online, Print.

Key responsibilities included:

< Lead cross-functional teams in execution of approved strategy for

overarching campaigns.

< Served as communication center to ensure consistency in execution

of approved strategy.

< Participated in ideation and brainstorming sessions.

< Worked with media and affiliate teams to leverage any potential

synergies.

< Leveraged the budget for optimal impact.

< Provided strategic feedback on creative elements to various

support groups (Print Creative, AV Creative, Publicity,

Promotions, Online)

< Ensured that conference reports and status reports were accurate

and delivered on a timely basis.

. Oversaw and executed the development of on-air creative concepts

and long form specials that integrated film talent from press

junkets into network shows and featured movies.

. Persuaded "difficult to book" talent and convinced their agents,

managers and publicists to "land the booking".

. Produced segments and developed story ideas for select media

outlets.

. Planned all product integration for Speed Racer in an episode of

ABC's "Extreme Makeover: Home Edition".

. Managed a highly successful cross-platform, cross-network

promotion across NBC Universal for Watchmen and across Viacom

Networks for Sherlock Holmes.

. Managed high-profile integrations in the 2010 Winter Olympics, MLB

World Series, March Madness, NFL Playoffs, American Idol Season 8

and 9, and The Biggest Loser.

. Earned and maintained the confidence of a diversity of mid-to-

senior level professionals including internal executives, client

senior management, media outlets, publicists and producers.

. Planned and executed traditional and innovative consumer promotion

initiatives for Pedigree, such as: sponsorships, event marketing,

sampling, premium offers, FSIs, in-pack promotions, in-store media,

merchandising displays, and direct mail.

. Lead The Pedigree Adoption Drive consumer promotions campaign, which

won a Silver Reggie Award in 2006 in the "Cause Related/Community

Outreach" category.

. Supervised Account Executives and Coordinators with exceptional

organization and effective leadership skills.

. Planned, managed and executed all aspects of Mars Petcare 2007 &

2008 National Sales Meetings including: theme determination, leading

the development of presentation decks and ensuring alignment with

corporate identity and brand messaging, managing vendors and

developing and managing event run of show.

. Organized an integrated grassroots stunt in Times Square and managed

street teams outside the Westminster Kennel Club Dog Show.

. Spearheaded the 2008 consumer promotions annual planning and 2006

key learnings year-end process.

. Provided meaningful and strategy-based input in the creative

process.

. Delivered winning client presentations and ensured all written

communications were clear, concise and professional.

. Owned client budgets and timelines to ensure all projects delivered

on time and under budget.

. Managed multiple marketing promotion engagements in the consumer

packaged goods industry. Clients included Nescafe Taster's Choice,

Ice Java, Frothe, Juicy Juice, Nesquik and Nestle Hot Cocoa Mix

. Worked on the launch of the Ice Java product, which won a Reggie

Award in 2004 in the "$1mm to $5mm" national promotion campaign

category.

. Partnered with one of the most recognized businessmen in the world,

Donald Trump, to bring the winning taste of Nescafe Taster's Choice

to The Apprentice. Assisted my supervisor in planning the task that

was featured on the Apprentice, season 3.

Managed campaign budgets and handled weekly maintenance and

reconciliation of purchase orders and budget spreadsheets.

Ensured that deadlines were met on all assignments and that the client

was kept informed on campaign progress.

Selected vendors, service providers, and entertainment that were

appropriate, based on a multitude of needs and occasions.

Supervised all logistics and creative production for a new product

launch including: event goals, timelines, contract compliance,

production schedules, and financial reconciliation. As well as planning

and management of all details pertaining to site selection, catering,

talent, and an on-site sweepstakes rewards.

EDUCATION & TRAINING

Summa Cum Laude graduate with B.A. in Psychology- University of

California, Santa Cruz, 2002

Certificate of Completion Institute of Advanced Advertising Studies

(AAAA) at Loyola Marymount University, 2003

Attended UCLA Extension and completed classes in Marketing and Media,

2002-2005

Attended Dr. Pfau "Effective Public Speaking and Executive Image

Training", 2005

Attended Chatsworth Consulting "Getting out of Your Comfort Zone

Management Training", 2009

Additional training in, Special Event Planning, Contract Negotiations,

and Site Selection at Cal State Dominguez Hills, 2005

MARKETING SPECIALIST

11750 W. SUNSET BLVD #208, LOS ANGELES, CA 90049 310/***- **** abmrok@r.postjobfree.com

JESSICA WOLENSKY

[pic]

MediaCom, Burbank, CA

June 2007-April 2010

Director of Strategic Integrated Marketing & Promotions, Warner Bros.

Entertainment and New Line Cinema

Catapult Marketing, Brentwood, CA

May 2005- June 2007

Senior Account Executive, Mars U.S.A, Pedigree Dry Dog Food

Publicis Dialog, Glendale, CA

July 2003-May 2005

Assistant Account Executive, Nestle, Beverage Brands



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