PROFESSIONAL PROFILE
Seasoned executive with over eight years of hands-on experience in
advertising, marketing, promotions, event planning and management. High-
energy, results-oriented leader skilled at multi-tasking and able to
excel in a dynamic environment, adapting successfully to changing
priorities and timelines. Demonstrated ability to manage and motivate
cohesive teams that achieve results. Excellent communications and
interpersonal skills. Available for travel.
SUMMARY OF QUALIFICATIONS
* Strategic Brand Planning * Experiential Marketing & Event
Planning * Media Promotions
* Account & Project Management * Entertainment Publicity
* Marketing & Communications
EXPERIENCE
. Promoted rapidly to Director where I identified, developed and
executed media promotions, sponsorships and integrations based on
upfront and leveraged advertising media buys.
. Responsible for marketing some of the largest and most profitable
properties in theaters and on DVD including The Dark Knight (2nd
Movie to Ever Gross $500MM, Biggest Opening Weekend), The Hangover
(Highest Grossing R-Rated Movie on DVD and Theatrical New Release)
and Harry Potter and the Half-Blood Prince (Biggest Worldwide
Open, Biggest Midnight Open).
. Executed 636 promotions valued at $55.2MM in 2009 across 27
theatrical releases and 50 DVD titles (up 54% from past years).
. Created annual marketing communication plans and business reviews
for the past 3 broadcast years and presented to studio executives.
. Co-developed innovative opportunities on TV, Radio, Online, Print.
Key responsibilities included:
< Lead cross-functional teams in execution of approved strategy for
overarching campaigns.
< Served as communication center to ensure consistency in execution
of approved strategy.
< Participated in ideation and brainstorming sessions.
< Worked with media and affiliate teams to leverage any potential
synergies.
< Leveraged the budget for optimal impact.
< Provided strategic feedback on creative elements to various
support groups (Print Creative, AV Creative, Publicity,
Promotions, Online)
< Ensured that conference reports and status reports were accurate
and delivered on a timely basis.
. Oversaw and executed the development of on-air creative concepts
and long form specials that integrated film talent from press
junkets into network shows and featured movies.
. Persuaded "difficult to book" talent and convinced their agents,
managers and publicists to "land the booking".
. Produced segments and developed story ideas for select media
outlets.
. Planned all product integration for Speed Racer in an episode of
ABC's "Extreme Makeover: Home Edition".
. Managed a highly successful cross-platform, cross-network
promotion across NBC Universal for Watchmen and across Viacom
Networks for Sherlock Holmes.
. Managed high-profile integrations in the 2010 Winter Olympics, MLB
World Series, March Madness, NFL Playoffs, American Idol Season 8
and 9, and The Biggest Loser.
. Earned and maintained the confidence of a diversity of mid-to-
senior level professionals including internal executives, client
senior management, media outlets, publicists and producers.
. Planned and executed traditional and innovative consumer promotion
initiatives for Pedigree, such as: sponsorships, event marketing,
sampling, premium offers, FSIs, in-pack promotions, in-store media,
merchandising displays, and direct mail.
. Lead The Pedigree Adoption Drive consumer promotions campaign, which
won a Silver Reggie Award in 2006 in the "Cause Related/Community
Outreach" category.
. Supervised Account Executives and Coordinators with exceptional
organization and effective leadership skills.
. Planned, managed and executed all aspects of Mars Petcare 2007 &
2008 National Sales Meetings including: theme determination, leading
the development of presentation decks and ensuring alignment with
corporate identity and brand messaging, managing vendors and
developing and managing event run of show.
. Organized an integrated grassroots stunt in Times Square and managed
street teams outside the Westminster Kennel Club Dog Show.
. Spearheaded the 2008 consumer promotions annual planning and 2006
key learnings year-end process.
. Provided meaningful and strategy-based input in the creative
process.
. Delivered winning client presentations and ensured all written
communications were clear, concise and professional.
. Owned client budgets and timelines to ensure all projects delivered
on time and under budget.
. Managed multiple marketing promotion engagements in the consumer
packaged goods industry. Clients included Nescafe Taster's Choice,
Ice Java, Frothe, Juicy Juice, Nesquik and Nestle Hot Cocoa Mix
. Worked on the launch of the Ice Java product, which won a Reggie
Award in 2004 in the "$1mm to $5mm" national promotion campaign
category.
. Partnered with one of the most recognized businessmen in the world,
Donald Trump, to bring the winning taste of Nescafe Taster's Choice
to The Apprentice. Assisted my supervisor in planning the task that
was featured on the Apprentice, season 3.
Managed campaign budgets and handled weekly maintenance and
reconciliation of purchase orders and budget spreadsheets.
Ensured that deadlines were met on all assignments and that the client
was kept informed on campaign progress.
Selected vendors, service providers, and entertainment that were
appropriate, based on a multitude of needs and occasions.
Supervised all logistics and creative production for a new product
launch including: event goals, timelines, contract compliance,
production schedules, and financial reconciliation. As well as planning
and management of all details pertaining to site selection, catering,
talent, and an on-site sweepstakes rewards.
EDUCATION & TRAINING
Summa Cum Laude graduate with B.A. in Psychology- University of
California, Santa Cruz, 2002
Certificate of Completion Institute of Advanced Advertising Studies
(AAAA) at Loyola Marymount University, 2003
Attended UCLA Extension and completed classes in Marketing and Media,
2002-2005
Attended Dr. Pfau "Effective Public Speaking and Executive Image
Training", 2005
Attended Chatsworth Consulting "Getting out of Your Comfort Zone
Management Training", 2009
Additional training in, Special Event Planning, Contract Negotiations,
and Site Selection at Cal State Dominguez Hills, 2005
MARKETING SPECIALIST
11750 W. SUNSET BLVD #208, LOS ANGELES, CA 90049 310/387-
0665 abmrok@r.postjobfree.com
JESSICA WOLENSKY
[pic]
MediaCom, Burbank, CA
June 2007-April 2010
Director of Strategic Integrated Marketing & Promotions, Warner Bros.
Entertainment and New Line Cinema
Catapult Marketing, Brentwood, CA
May 2005- June 2007
Senior Account Executive, Mars U.S.A, Pedigree Dry Dog Food
Publicis Dialog, Glendale, CA
July 2003-May 2005
Assistant Account Executive, Nestle, Beverage Brands