Bill Marchisin

**** ******* ***** ( North Ridgeville, OH 44039

abmrkr@r.postjobfree.com ( H 440-***-**** ( C 440-***-****

Profile

Strategic Planning ( Market Development ( Regional Sales ( Global

Customer Relations

Highly accomplished Sales & Marketing Manager with proven success leading

business teams in the development of strategic plans and budgets for

product lines up to $38MM. Expertise developing promotional initiatives

using marketing collateral, trade magazines, product videos and convention

show exhibits. Strong leadership and training abilities with up to 60

employees and 40 field sales personnel. Excellent interpersonal skills and

the ability to forge strong relations with key decision makers. Track

record for identifying and developing new business opportunities with up to

$1.5 MM in annual growth.

Core Competencies

Forecasting & Budgeting Promotional Account Relationship

Product Development & Advertisements Management

Manufacturing Support Print Marketing Executive Presentations

New Business Development Collateral Team Leadership

Training Video

Production

Trade Show Exhibits

Professional Experience

Foseco Metallurgical/ Vesuvius USA - Cleveland, OH

A Global leader in the production and sales of consumable products serving

the foundry industry

Marketing Manager, North America ( 2005 - 2009 )

Directed all marketing and application engineering functions for the

Refractory Coatings and Molding Materials business which included strategic

planning, new business development, global customer relations and P&L

control. Identified and developed business opportunities to meet corporate

objectives. Developed product recommendations and price quotations.

Oversaw all R&D activities. Performed customer presentations. Coordinated

business activities with sales, R&D, finance, supply chain and

manufacturing through cross functional teams. Prepared product technical

information sheets for customers. Prepared annual budget and 5-year

strategic plan.

Key Achievements:

> Managed the coatings business from 2005 to 2009, which was an average

performing business in 2005.Was instrumental in obtaining a 23%

increase in sales revenue, a 37% increase in margin improvement and a

255% increase in profit over this period.

> Developed new opportunities at General Motors, Ford Motor, Norcast and

TK, Waupaca with over $1.8 MM in new sales.

> Member of the Strategic Growth Initiative team which oversaw all major

development projects for Foseco Coatings on a Global basis.

> Served as company representative to the Casting Industry Supplier

Association, serving on the Board of Directors and numerous

committees.

> Successfully managed a business team that reduced raw material costs

by 5.3% despite continually rising costs.

BORDEN CHEMICAL INC./HA INTERNATIONAL LLC - TOLEDO, OH

One of the world's leading producers of foundry resins, adhesives, related

chemical products serving a broad range of industries in automotive, oil

production, transportation and construction.

Marketing Manager, HA International was a joint venture established between

Borden & Delta HA (2001 to 2004)

Marketing Manager, Borden Chemical North America (1989 to 2001)

Directed marketing initiatives for two business units including strategic

planning, new business development, global customer relations and P&L

control. Identified and developed business opportunities to meet corporate

objectives. Developed product recommendations and price quotations.

Performed customer presentations. Coordinated business activities with

sales, R&D, finance, supply chain and manufacturing. Prepared product

technical information sheets for customers. Participated in preparation of

annual budget and 5-year strategic plan.

Key Achievements:

> Successfully managed resin coated sand business and refractory

coatings business serving the metal casting industry with $38MM in

annual revenues.

> Developed and maintained strong relations with major customers

including General Motors, Ford Motor, Chrysler Corporation, Navistar

and Caterpillar Inc.

> Successfully managed plant closing including product line outsourcing

and production transfer.

> Provided business team leadership with an action plan which increased

Toledo plant profits by $4MM.

> Instrumental in saving $6MM in major customer business through unique

product proposals.

> Managed production and distribution of a professional training video

that generated $237K in annual savings.

> Wrote promotional advertisements for industry trade magazines with

over 50K circulation.

> Created and produced all graphic presentations and displays for

national convention exhibitions.

> Conducted 10-week training programs for up to 100 employees on total

quality process.

> As Marketing Manager for North America, oversaw export sales,

international licensee relations and product development support.

Traveled to Japan to establish a joint venture sales program.

> As Regional Sales Manager, coordinated local and national sales

programs for distributor and non-auto sales. Worked with R&D in

product development and field testing. Planned and directed sales

initiatives for eight state region.

Education & Credentials

BS Biology - Rider College, Lawrenceville, NJ

Chemical Engineering (4 years) - International Correspondence School

Production Reporting & Shop Floor Control (Certified) - University of

Toledo

Professional Development:

Safety Management Development ? Effective Business Writing ? Marketing

Planning ?Lean Administration ? Six-Hats ? Performance Partnering

Management ? Goal Setting ? Leadership Management ? Lotus Notes,

PowerPoint & Word for Windows ? Market Driven Management ? Diversity in the

Workplace ? Advanced Excel ? Value Selling Sales Techniques

Associations & Memberships

American Foundry Society

Casting Industry Supplier Association - Member Board of Directors

Cope & Drag Club - Foundry Industry Technical Leadership Association

Publications

Refractory Coating Selection & Control for the Lost Foam Casting Process,

American Foundry Society, 2001

Refractory Coatings: Making the Right Choice, Modern Casting Magazine,

1992

Computer Skills

Windows, SAP and JD Edwards platforms; Microsoft Word, Excel, PowerPoint,

Photoshop, Publisher and Lotus Notes applications.

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