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Sales Manager

Louisville, Kentucky, 40228, United States
May 24, 2010

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Professional Summary

Accomplished sales management professional with diverse customer experience

in the sales and marketing industry. Proven leader in the development,

communication, and execution of strategic business plans and organizational

capabilities, while managing up to 145 associates.

Professional Experience

Retail Operations Manager, Syndicated Team, Advantage Sales and Marketing

January 2005 to May 2010

> Responsible for national east supervisors, maintaining maximum

coverage, execution of all client objectives, streamlined salary

(1.8MM payroll) and expense budgets, client market rides, and

continued training and development of associates through eastern half

of United States; 80% travel included.

> Worked closely with DRO and BDMs to deploy client projects, exceed ROI

forecasts and build new and existing business by identifying high

value targets.

> Fostered a competitive "Cutting EDGE", Every Day Great Execution!

Collected, managed layout and print, including writing opening

articles for team newsletter; E.D.G.E

Retail Operations Manager, Unilever Wal-Mart Team, Advantage Sales and


January 2004 to January 2005

> Promoted from Retail Area Manager to sole national ROM for new

Unilever Wal-Mart DRT. Interviewed, hired and trained 8 managers in 2

weeks; recruited through network resources, establishing team for

immediate launch.

> Worked closely with Unilever Retail Development Managers, developing

play book, sales plans, ARTS reporting data fields, top line scorecard

and control tests to measure bench strengths.

> Developed QRT-Quick Response Team, consisting of top grade RSMs from

each region to report on ad hoc retail conditions, pricing, and

competitive activity in 24 to 48 hours.

> Created program "CLOSE THE GAP" to track elimination of zero sales and

ensure all traited and valid skus were "turned back on", ordered and

back in distribution. Zero sales corrections increased by 50% in

first 6 weeks.

Retail Area Manager, Wal-Mart Combined Team, Advantage Sales and Marketing

March 2003 to January 2004

Divisional Sales Manager, Wal-Mart Heinz and Nestle Team, Acosta Sales and


October 2001 to May 2003

District Manager, Wal-Mart Team, Acosta Sales and Marketing

May 1999 to July 2000, January 2001 to October 2001

District Manager, Surge and Special Project Team, Acosta Sales and


July 2000 to January 2001

Territory Manager, Acosta Sales and Marketing

March 1997 to May 1999

Retail Specialist Nabisco (Planters/Life Savers Division)

September 1987 to December 31, 1996

> Implemented marketing and promotional programs. Established tactical

funds to be utilized at retail to support new item launches.

> Attained new item speed to shelf distribution objectives, managed

deductions and unsalables. Forecasted sales volumes, presented

monthly account activities, ranging from C-Stores to Mass


> Designed and deployed in store demo events in conjunction with new

Nabisco Gummi Saver launch in 44 Winn-Dixie Midwest stores, supported

by 50 case (per store) in and out displays I sold in at corporate


> Responsible for setting up and working Trade shows. Developed deal

sheets, allowances, and premiums to drive sales.

Selected Accomplishments

> ASM Leadership High Value Target Award, for delivering 31 new business

leads, May 2005 (including Tyson appointment on Wal-Mart Combined


> Outstanding Achievement Award of 2000 at Acosta for excellence in the

field and maintaining the highest standards for our principals and

manufacturers, 1998, 1999, 2000, 2001.

> Top selling Retail Specialist of direct buying accounts for 1995-1996

for Nabisco. 4th quarter sales for 1995 to Wal-Marts--invoice

averaged $53,000 for one Planters KPI promotion.

> Designed training portfolio for new Nabisco hires, incorporated by the

Cincinnati office as a retail standard.

> Tripled volume (gum/mints) through market promotions, with Nabisco,

including field contacts with the Louisville Redbirds, Foster Brook's

Golf Tournament, Wal-Mart's Angel Tree and Care*Free rock concert in

Louisville high schools. Brands targeted achieved double digit


Computer Applications:

> Skilled in Excel, Word, Outlook (2007), PowerPoint, and Vista.


Bachelor of Applied Science Degree, University of Louisville. Majored in

Communications, with special emphasis on marketing and public relations

(double minors obtained.) 3.7 GPA

> Completed additional hours applied to Masters.

> Richardson's Training Series-March,2010--successfully completed 3

course series on consultative selling, effective negotiations and

professional presentations.


> U of L advertising internship with Winn-Dixie Food Stores, Inc.,

Midwest Division.

> Reporter for Louisville Cardinal Newspaper, University of Louisville.

Wrote weekly articles related to areas of interest at U of L. Received

awards by National Collegiate Newspaper Association three times for

exemplary work-once for first place in division regarding special


> Wave-TV, Orion Broadcasting. Employed as intern with Wave, through U

of L as news editor for nightly and weekend news. Edited film,

operated camera, floor director.


> Included; additional available upon request.

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