Professional Summary
Accomplished sales management professional with diverse customer experience
in the sales and marketing industry. Proven leader in the development,
communication, and execution of strategic business plans and organizational
capabilities, while managing up to 145 associates.
Professional Experience
Retail Operations Manager, Syndicated Team, Advantage Sales and Marketing
January 2005 to May 2010
> Responsible for national east supervisors, maintaining maximum
coverage, execution of all client objectives, streamlined salary
(1.8MM payroll) and expense budgets, client market rides, and
continued training and development of associates through eastern half
of United States; 80% travel included.
> Worked closely with DRO and BDMs to deploy client projects, exceed ROI
forecasts and build new and existing business by identifying high
value targets.
> Fostered a competitive "Cutting EDGE", Every Day Great Execution!
Collected, managed layout and print, including writing opening
articles for team newsletter; E.D.G.E
Retail Operations Manager, Unilever Wal-Mart Team, Advantage Sales and
Marketing
January 2004 to January 2005
> Promoted from Retail Area Manager to sole national ROM for new
Unilever Wal-Mart DRT. Interviewed, hired and trained 8 managers in 2
weeks; recruited through network resources, establishing team for
immediate launch.
> Worked closely with Unilever Retail Development Managers, developing
play book, sales plans, ARTS reporting data fields, top line scorecard
and control tests to measure bench strengths.
> Developed QRT-Quick Response Team, consisting of top grade RSMs from
each region to report on ad hoc retail conditions, pricing, and
competitive activity in 24 to 48 hours.
> Created program "CLOSE THE GAP" to track elimination of zero sales and
ensure all traited and valid skus were "turned back on", ordered and
back in distribution. Zero sales corrections increased by 50% in
first 6 weeks.
Retail Area Manager, Wal-Mart Combined Team, Advantage Sales and Marketing
March 2003 to January 2004
Divisional Sales Manager, Wal-Mart Heinz and Nestle Team, Acosta Sales and
Marketing
October 2001 to May 2003
District Manager, Wal-Mart Team, Acosta Sales and Marketing
May 1999 to July 2000, January 2001 to October 2001
District Manager, Surge and Special Project Team, Acosta Sales and
Marketing
July 2000 to January 2001
Territory Manager, Acosta Sales and Marketing
March 1997 to May 1999
Retail Specialist Nabisco (Planters/Life Savers Division)
September 1987 to December 31, 1996
> Implemented marketing and promotional programs. Established tactical
funds to be utilized at retail to support new item launches.
> Attained new item speed to shelf distribution objectives, managed
deductions and unsalables. Forecasted sales volumes, presented
monthly account activities, ranging from C-Stores to Mass
Merchandisers.
> Designed and deployed in store demo events in conjunction with new
Nabisco Gummi Saver launch in 44 Winn-Dixie Midwest stores, supported
by 50 case (per store) in and out displays I sold in at corporate
level.
> Responsible for setting up and working Trade shows. Developed deal
sheets, allowances, and premiums to drive sales.
Selected Accomplishments
> ASM Leadership High Value Target Award, for delivering 31 new business
leads, May 2005 (including Tyson appointment on Wal-Mart Combined
Team.)
> Outstanding Achievement Award of 2000 at Acosta for excellence in the
field and maintaining the highest standards for our principals and
manufacturers, 1998, 1999, 2000, 2001.
> Top selling Retail Specialist of direct buying accounts for 1995-1996
for Nabisco. 4th quarter sales for 1995 to Wal-Marts--invoice
averaged $53,000 for one Planters KPI promotion.
> Designed training portfolio for new Nabisco hires, incorporated by the
Cincinnati office as a retail standard.
> Tripled volume (gum/mints) through market promotions, with Nabisco,
including field contacts with the Louisville Redbirds, Foster Brook's
Golf Tournament, Wal-Mart's Angel Tree and Care*Free rock concert in
Louisville high schools. Brands targeted achieved double digit
growth.
Computer Applications:
> Skilled in Excel, Word, Outlook (2007), PowerPoint, and Vista.
Education
Bachelor of Applied Science Degree, University of Louisville. Majored in
Communications, with special emphasis on marketing and public relations
(double minors obtained.) 3.7 GPA
> Completed additional hours applied to Masters.
> Richardson's Training Series-March,2010--successfully completed 3
course series on consultative selling, effective negotiations and
professional presentations.
Internships
> U of L advertising internship with Winn-Dixie Food Stores, Inc.,
Midwest Division.
> Reporter for Louisville Cardinal Newspaper, University of Louisville.
Wrote weekly articles related to areas of interest at U of L. Received
awards by National Collegiate Newspaper Association three times for
exemplary work-once for first place in division regarding special
categories.
> Wave-TV, Orion Broadcasting. Employed as intern with Wave, through U
of L as news editor for nightly and weekend news. Edited film,
operated camera, floor director.
References
> Included; additional available upon request.