Sales Project Manager

Santiago H. Barney

**** ** **** *****, **** Lauderdale, FL 33334

954-***-**** - *******@***.***

RELATED PROFESSIONAL SKILLS:

Financial and Statistical Analysis - Management of A/R, A/P, Payroll,

Inventory and GL Reconcilements - Departmental Budget Management Through

Analysis, Forecast & Preparation - Market and Financial Analysis - Pro

Forma Income Statement Preparation

SOFTWARE SKILLS: Excel, PowerPoint, Access, Word, ACT and select modules

on ERP's such as Oracle Financials, Platinum and Great Plains

LANGUAGE SKILLS: Translate/Interpret English to Spanish and Vice Versa

PROFESSIONAL EXPERIENCE SUMMARY:

BUSINESS ANALYST - Bebe International, Inc.

Pompano Beach, Florida (03/07-12/09) - Responsibilities included the

execution of the ongoing finance operations, which included the preparation

of various reports, such as pro-forma financial statements, budget variance

analysis, revenue and expense analysis, revenue summaries, and revenue and

expense forecasts. Additionally, was accountable for analyzing monthly

financial statements for discrepancies and auditing accounting entries for

accuracy. Furthermore, was responsible for assisting in the development of

annual budgets by preparing various budget models, financial schedules,

analysis and forecasts, as well as handling special projects and creating

ad-hoc financial reports and/or analysis.

SALES ANALYST - Lindstrom

Coconut Creek, Florida (02/05-02/07) - Managed the scheduling of the sales

department personnel, which included lead allocation and time management

supervision, in order to maximize sales performance. Other duties included

researching lead origins, performing conversion analysis, preparing

performance reports and sales team compensation calculations. In addition,

performed regional consumer market analysis and tracked competitors'

marketing efforts and prepared weekly, monthly, and quarterly sales reports

(trend analysis, forecasts, etc.) for senior management. Tracked the

inventory levels to perform reorder analysis and sales forecast.

MARKETING MANAGER - HMB Endoscopy Products Inc.

Hollywood, Florida (07/03-08/04) - Responsibilities consisted of preparing

weekly and monthly reports including budget variance analysis, sales

analysis, and expense forecasts, as well as various month-end close

reports. Analyzed direct mail response and production costs to determine

efficiency. Created and segmented databases in order to analyze the

marketing campaign response. Also, was responsible for uploading SKU's,

price and descriptions to the corporate web site. Developed, tested and

implemented marketing campaigns and managed the national and international

trade show project planning and attendance. In addition, was responsible

for improving the department's financial reporting process and developed

reports and financial models tailored to meet finance department needs.

Additional duties included the coordination and development of the

department's annual budget and providing the company owners with financial

schedules, analysis and forecasts.

PROJECT MANAGER - RKL Business Consulting Inc.

Pompano Beach, FL (03/02-07/03) - Analyzed client's direct mail campaigns

(flyers-brochures-newsletters), mail response and production costs in order

to determine return on investment. Created and segmented databases in

order to maximize the marketing campaign response. In addition, developed,

tested and implemented client's business and marketing plans and performed

ad-hoc and pro-forma analysis on proposed projects.

MARKETING MANAGER - Total Telcom Media/Central Talk Management/Access

Resources

Fort Lauderdale, Florida (10/97-02/02) Managed the overall marketing

activities for three sister companies which included the electronics

catalog production, fulfillment and circulation activities, performed

database queries for segmentation and testing of list rentals. Produced

and analyzed daily reports on business partner campaigns and segment

performance. Performed sales analysis (SKU tracking) to determine product,

promotional material and lists' efficiency to formulate departmental

strategy; requested vendor printing bids and allocated jobs accordingly.

Managed departmental database, rented and traded marketing lists, and

procured print media spots in national publications. Produced/launched and

tested direct mail / e-mail promotional campaigns, devised price tests, and

produced back-end analysis.

MANAGER OF PLANNING - MARKETING - Platinum Software - Latin America

Boca Raton, Florida (3/96-5/97) - Managed the establishment of dealer

relations in Brazil, Argentina, Colombia, Chile, and coordinated the

preparation of product sales bids and the release of white papers and

version up-date newsletters. Performed market analysis for sales forecasts

and prepared the marketing department promotional plan and budget. Insured

project data was centralized and available for stakeholder pick-up and

analysis. Procured materials for software manufacturing, packaging and

supervised personnel in supporting duties.

STAFF ACCOUNTANT - Service America

Pompano, Florida (3/90-3/96) - Reconciled credit card accounts with their

corresponding chargeback journal entries and performed month-end general

ledger closing entries. Monitored and analyzed cost centers' financial

reports and performed variance-adjusting entries to reflect policies and

procedures compliance. Performed random and quarterly inventory audits to

warehouse and service van fleet, which included inventory variance reports

to adjust inventory levels and prepare management notifications.

FINANCIAL ANALYST - California Federal Savings Bank

Fort Lauderdale, Florida (3/85-2/90) - Coordinated balancing and auditing

activities of six branches, which included reconciling various general

ledger accounts, verifying the branch's overall daily work, balancing their

activities and notifying appropriate personnel to perform corrections if

required including management reporting. Acted as liaison of the foreign

correspondent bank with duties such as foreign item collection procedures

and the reconciliation of their bank account. Further responsibilities

included the overall review of the Southeast division wire-transfer

operations and month-end closings.

EDUCATION:

Bachelor of Science, International Business Management and Marketing

Management - Florida Atlantic University

Boca Raton, Florida

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