MICHELLE STACK

Huntington, New York • 917-***-**** • abmrju@r.postjobfree.com

PROFILE

Global Creative Strategist • Brand Development

Extensive and highly successful record of leading creative marketing initiatives

on behalf of globally recognized organizations and brands.

Creative Direction • Strategic Planning • Visual Merchandising • Event Planning and

Design • Communication Vehicles • Change Management • Retail Development • Resource

Allocation Budget Administration • Product Launch • Brand Strategy

PROFFESSIONAL EXPERIENCE

Estee Lauder Companies Manhattan, New

York

Increasing responsibility in developing strategic initiatives for 29 brands

2000 - Present

Executive Director, Corporate Creative Strategies 2006 - Present

Initiated to a newly created position to focus on managing marketing, creative design

and branding strategies for 29 brands within the Estee Lauder portfolio.

Built and supervise a team and draw on additional corporate resources to drive

creative and marketing processes throughout the organization and across all

product lines.

Monitor the work of all departments and ensure the sharing of best practices; work

with centralized procurement to leverage the size of the company on such

initiatives as market research, printing, production companies and hospitality

hosts.

Assemble special task forces as needed for such projects as the selection of project-

management tools.

Own corporate creative processes and drive new end-to-end creative development

methodologies.

Serve as subject matter expert (SME) on creative issues for the Corporate Strategic

Modernization Initiative, which has included an implementation of SAP and

associated changes to management.

Build change-management programs to enable 29 brands to focus on creative

innovation and growth opportunities to increasing brand awareness and drive

profits.

Initiated consolidations for such expenses as photographers, models and media

across brands that will result in reducing staff by approximately 2,000 and

savings by 2013 of more than $74 million, approximately one-third of which

have already been realized.

Created and delivered educational presentations on strategic initiatives.

Executive Director, Visual Merchandising, The Americas, Estee Lauder Brand 2002 - 2006

Assembled and led a staff responsible for all point-of-sale merchandising design and

visuals for the brand for locations throughout North America.

Defined visual environments for meetings, conferences and corporate spaces.

Built and managed regional Americas Merchandising teams; and worked closely with

retail partners to create consistent communication vehicles.

Directly managed a $12M budget that included program and capital expenses and

drove brand-renewal efforts such as Tom Ford for Estee Lauder and the

capitalization of the celebrity model roster.

Built relationships and repaired damaged bridges with such major customers as

Federated.

Reduced a $2M print budget by 60% by leading multi-brand procurement approach.

Global Design Director, Estee Lauder Brand 2001 - 2002

Led a design team in the global restructuring of the brand, driving initiatives in

cooperation with regional teams in Europe, Asia and North America to enable the

greatest global buy-in of company history.

Created the brand’s first globally aligned creative programs that focused on the

needs of each region and elevated the brand’s image through innovative

materials and individual approaches to each project.

Managed the merger of the domestic and international merchandising divisions.

Michelle Stack (continued)

International Visual Director, Estee Lauder Brand 2000 - 2001

Directed design and communication vehicles for international merchandising

programs at the point-of-sale, as well as coordinated the work of the design staff

and the regional design managers.

Created the brand’s first electronic artwork assets-management program, converting

printed guidelines and artwork assets to digital formats and enabling timely

access to each month’s information for such events as product launches and

special promotions.

Kiss Products Port Washington, New

York

Global Creative Services Director 1999

- 2000

Managed global creative direction, defining and redesigning market approach to

create a new corporate identity.

Traveled extensively to the Disney corporate headquarters in Burbank, California to

collaborate with the various Disney teams to implement broad marketing

initiatives that included advertising and public relations campaigns, in-store

visuals, website development and large-scale trade show installations.

Provided art direction of all photo shoots.

Restructured the creative team and led the business partnership and creative

collaboration with Disney.

Guerlain Paris Manhattan, New

York

Creative & Visual Manager 1995

- 1998

Led the development of in-store visuals and package designs, advertising and

corporate identity programs to facilitate the opening of more than 200

installations in national retailers.

Created innovative visual launch programs and corporate events in major U.S.

markets.

Directed photo shoots and designed cooperative advertising and direct-mail projects.

Federated Department Stores Manhattan, New

York

Advertising Manager 1993

- 1995

Developed advertising presentations and strategies, partnered with vendors to

achieve the agreed validation approach to advertising layouts and design.

Collaborated with magazine and newspaper representatives and served as a primary

liaison between creative, production and buying offices.

EDUCATION

University of Illinois, Urbana, Champaign - Master of Fine Arts

International Guest Lecturer / Grant Recipient

Full Tuition Scholarship

Undergraduate Instructor, Design & Life Drawing Courses

University of Michigan, Siena Heights - Bachelor of Fine Arts

Study Abroad, Florence, Italy

Award of Excellence

AFFILIATIONS

Huntington Jewish Center, Huntington, New York

Vice President, Board of Trusties; Chair, Measuring Success; Chair, Congregational

Events

Volunteer, Fundraising

Breast Cancer Research Fund

Southdown Primary School

SPECIAL PROJECTS

Creative Consultant

The Gap, Christian Dior, Ann Taylor, Waterford-Wedgwood, Movado Group

Guest Lecturer

The School of Fine Art, Budapest, Hungary; The Museum School, Portland, Oregon;

The University of North Carolina; The Arrowmont School, Knoxville, Tennessee;

The Paper Press, Chicago, Illinois; The University of Ohio

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