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Design Marketing

Location:
6906, United States
Posted:
May 25, 2010

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DIANA ANDREWS

** ********* *****, ********, ** **906

203-***-**** (cell) • 203-***-**** (home) • abmrir@r.postjobfree.com • www.dianaandrews.com

PROFESSIONAL SUMMARY

Build powerful innovative ideas that inspire and communicate through use of sophisticated graphics. Firm

believer in continued evolution of the Internet, and continued exploration of digital marketing strategies while

still acknowledging a place for print media.

Tireless, resourceful problem solver and information designer. Creative visionary with passion for research-

based brand messaging.

I work closely with senior leadership and clients to articulate their business goals and transform an identity that

resonates with target audiences to take action. I am a leader, a manager, and a team player.

ABC-CLIO/Greenwood Publishing Group, Westport, CT

DIRECTOR OF CREATIVE SERVICES; 2004 –2010

• Directed design for new product websites, supportive e-based digital marketing initiatives and campaigns for all

interactive media, thereby exploring every potential source for electronic market coverage

• Primary creative lead; directed design of brochures and catalogs for direct mail as well as collateral materials and

advertising, successfully producing 160+ revenue-building, results-driven marketing pieces annually

• Liaised with senior leadership team to establish integrated marketing campaign concepts rooted in branding

• Managed design and production of 700+ high profile book covers annually

• Responsible for profitable management of in-house creative team, outsourced freelance design, copywriting, and

print vendors

• Proactively assisted in preparing annual marketing budget while evaluating and streamlining procedures resulting

in bottom-line savings

• Identified and pursued opportunities for reducing spending resulting in bottom line saving of $20,000+ annually.

Lippincott Williams & Wilkins, New York, NY

CREATIVE DIRECTOR; 1991 – 2004

• Creative lead responsible for directing design and production for 140+ medical publishing products annually

• Strategized with marketers to maintain cutting edge design initiatives across all product lines

• Developed design for specialized educational products for US Navy and NATO

• Initiated and established internal shared drive between New York, Baltimore, and Philadelphia offices

• Brainstormed with client base to develop concept and design direction for specialized products

• Served on branding committee and participated in establishing and maintaining corporate identity

• Managed in-house creative staff as well as a variety of freelance vendors

• Formulated department budget with focus on successfully reducing annual spending.

NSG Design, New York, NY

ART DIRECTOR/OWNER; 1989 – 1991

• Established this full-service graphic design ‘boutique’ that offered clients design through print services

• Focused on all components of marketing for financial and publishing industry client base.

EDUCATION

• Parson’s School of Design; Continuing Education, Graphic Design, Advertising, Print production

• Queens College; BA; Fine Arts major/Graphic Design minor.



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