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Project Manager Marketing

8816, United States
May 25, 2010

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Donna Geczi

*** ******** ****, **** *********, NJ 08816

(732) ***-****





Results-oriented professional who thrives in an environment of increased

responsibilities and challenges with a demonstrated ability to elicit

cooperation from internal team and outside vendors. Focused on cost and

time savings by simplifying procedures to achieve increased profits and

allow for additional duties to be absorbed by current team members.



Ability to transform basic customer relations to that of valued business

partner and colleague. Planned and managed a $.5 M annual media budget

including billing, invoice processing and reconciliation. Managed a series

of outside vendors and internal staff to complete projects on time and on

budget. Initiated software upgrades to allow previously outsourced services

to be performed in-house resulting in a 200% increase in profit on Web

related projects. Implemented a monthly media plan and client approval

process allowing all insertion orders and print advertising to be released

at the beginning of each month to eliminate daily media deadlines, freeing

artists to fully concentrate on other projects through the remainder of

each month. Relied upon as a non-confrontational conflict resolution




Hollyrock/Miller Marketing Communications

Princeton, NJ 08540 - 1/2000-6/2009

A full-service marketing communications agency ranked #27 on NJ Biz list of

NJ Top Advertising Agencies with New Jersey capitalized billings of $12 M.

ART DIRECTOR - 2000-2009

Initiated the effort to enhance the agency's offerings by expanding my

knowledge to become the only member of the Hollyrock team to develop and

program Web sites and interactive banner ads in addition to my role as

project manager, designer, copywriter, print/media planner/buyer, and

internal account executive.

. Interacted directly with clients to develop advertising campaigns and

materials for the healthcare, retail, legal, non-profit,

entertainment, and hospitality industries.

. Designed branding, logo and overall tone for marketing materials for

start up businesses.

. Enhanced the direction of clients with existing marketing materials

and developed plans and messaging to expand their company awareness to

targeted audiences.

. Proofread and edit copy for clarity and brand consistency.

. Supervised photo shoots and radio and video production.

Media Planner / Negotiator / Buyer - 2004-2009

. Developed media plans to address target markets within budgetary


. Negotiated radio buys and print advertising rates and placements.

Continued . . .

Donna Geczi page 2 of 2 (732) ***-****


Web Designer / Programmer - 2003-2009

. Maintained clients' existing Web site content. Integrated overall

marketing message into interactive media.

. Responsible for design and programming of basic Web sites and dynamic

banner ads.

Print Buyer / Copywriter - 2001-2009

. Negotiated print costs and developed relationships with print vendors.

. Conceptualized, wrote, and designed print advertising campaigns and

direct mail programs.

. Researched topics and wrote newsletters addressing prevention and

treatment of various health issues for medical clients.

Freelance Designer - 1999-present

. Design product brochures, magazine ads and direct mail pieces for

leading scientific publishing companies.

DG Graphics, Graphic Design/Typesetting Studio

East Brunswick, NJ 08816

Sole Proprietor - 1983-1999

. Employed four graphic designers and typesetters to produce print

advertising, brochures, logo designs, and direct mail marketing


. Provided design, typesetting and mechanical preparation services to

accommodate the overflow from the in-house art department of the east

coast's largest boating supply company, E&B Marine, ensuring numerous

catalogs and direct mail projects were produced on schedule.

E.F. Brennan Company

Marlboro, NJ 07746

Art Director - 1978-1983

. Supervised department of five artists. Trained artists to prepare

layouts for typesetting department, trained typesetters to adhere to

brand standards, and supervised mechanical preparation of weekly

circulars and newspaper ads for Met Foods and ShopRite.

Layout Artist/Typesetter - 1977-1978

. Responsible for layout, typesetting, and producing mechanicals for

weekly circulars and newspaper ads for Met Foods.


Computer Skills

Proficient in the use of Photoshop, Illustrator, QuarkXpress, GoLive,

ImageReady, Word.

Basic knowledge of Dreamweaver, InDesign, HTML, Excel, PowerPoint.


Middlesex County Vocational and Technical High School

East Brunswick Campus

Diploma in Commercial Art - 1978

. Salutatorian

. Consistently named Best in Shop. Awarded Honorable Mention in National

Vocational Education Commercial Art Competition.

Client List

Elsevier Science, IOS Press, Cendant Corporation (Travelodge, Howard

Johnson, Days Inn), Karl's Appliance, Ruth's Chris Steak House, New Jersey

Center for Prostate Cancer and Urology, E&B Marine, Rutgers University,

Rhone-Poulenc, Corneal Associates of New Jersey, Princeton Brain & Spine

Care, Meadowlands Sports Complex, Sovereign Bank Arena, Prevent Child Abuse-

NJ, Hyatt Regency Princeton, The WIZ, The Princeton Eye Group, Wills Laser

Vision at Princeton, Stark & Stark, DCAT, Met Foods, ShopRite.

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