Beth Adkins
**** ****** ***** ***** ( Durham, NC 27703 ( Phone: 919-***-**** (
abmri5@r.postjobfree.com
Objective
To secure a marketing position where over 5 years of experience in
marketing, event planning, e-marketing, sales collateral, contract & vendor
negotiations, project logistics, seminar organization, data analysis, web
design, and team management will add value to the operations of a company.
MARCOM professional with 5 years of experience leading business marketing
efforts for an internationally-recognized legal mediation firm.
Proven ability to manage and execute successful promotions for targeted
audiences.
Experience managing large projects, marketing campaigns, and events from
concept to completion.
Tech-savvy in the conceptual and content development of results-proven
marketing collateral.
Ability to hold effective team meetings to set goals & plans,
collaboratively brainstorm, and open communication.
Demonstrated consistent high-ranking conversions with online marketing
campaigns.
Believes highly in using mind-maps and strategic planning tools to meet
deadlines and goals.
Provider of effective presentations, marketing consultation, and organized
planning sessions.
Able to implement, manage, and analyze pay-per-click (PPC) campaigns
Can read and understand analytical reports of Search Engine Optimization
(SEO) and make necessary revisions to maximize results.
Experienced with CMS (WordPress and Joomla), CRM (Infusionsoft), and basic
HTML scripting.
Business savvy, budget-minded, takes initiative naturally, both a logical
and creative thinker.
Analytical motivator, negotiator, and problem-solver. Both a team player
and independent worker.
Organized manager with the ability to prioritize effectively to maximize
results and rapport.
Skills
Web & Email Marketing Campaigns Web & Graphic Design
Marketing Strategies & Analytics B2B & B2C Marketing
New Product Launch Web Form Creation and Analysis
Data Analysis & Management
Web & Print Content Development HTML Scripting & CMS
Internal & External Corporate Sales Collateral
Communication Ability to Grasp New Concepts
CRM (Customer Relationship Mgmt Technologies Quickly
Lead Generation
Marketing Consultation Budget Analysis
Professional Recognition
Recognition for significantly increasing positive client testimonials,
organized practices, and marketing strategies.
Shifted marketing practices entirely to online marketing campaigns and
courtesy e-newsletters to clients, which drastically decreased overhead and
considerably increased profit.
Created a change management system which was recognized to effectively run
business practices in a more profitable and efficient way.
Organized a continually successful 12-hour video training program for
high-level professionals, presented by high-level elected government
officials.
Quantity Sales Agent of the month twice in one year in a reputable real estate
company.
Key Sales Agent after first month of employment in a direct sales company.
Professional Experience
MEDIATION, INC. - Chapel Hill, NC
A premier provider of mediation training services and court-ordered
mediation services
Executive Director (Marketing/Business Development), 12/2004 to 12/2009
Manage marketing strategies, overseeing a 4-member team. Product launches,
advertising, corporate positioning, negotiation of contracts, lead
generation, seminar & service marketing, sales collateral, conversion chart
analytics, project management, relationship building, business
administration, system creation, budget analysis, staff management, website
lead, video production organization, and problem solver.
Selected Accomplishments:
Developed and launched email marketing campaigns that almost doubled
profits between 2004 and 2008 year-end. Distributed to a list of more than
20,000 targeted clients.
Created policy guidelines, correspondence templates, training brochures,
course manuals, sales collateral, testimonial evidence, analytical reports,
and marketing material that improve the organization of seminars while
acting as a corporate positioning tool to increase seminar up-sells
effectively.
Led market launch of 4 new products, 3 new seminars, and consistent
marketing launches of over 40 days of seminars per year. Identified
markets, researched new ways to generate leads, created online campaigns,
arranged for press advertisements, collaborated with field professionals to
enhance products and seminar presentations, negotiated venue terms, managed
registration system.
Assisted in the proofing and format layout of a book published by the
American Bar Association, Making Money Talk. Successfully led the product
launch of this publication to an ABA best-selling book in 2007.
Managed a new web layout with modern technology to overhaul a previously
archaic site into a dynamic website improving lead generation tools and
information flow while upholding the brand, PPC rankings, and SEO
placement. Performed web edits, as well as PPC and SEO analytics and
management.
Created e-newsletters and micro sites for targeted client groups, both new
and existing leads.
Performed budget analysis and reports, fee structures, and commission
structures.
Developed new sales pitch to sell seminars and products to prospects.
Identify why each prospect shows interest and focus on a particular sales
hook to capitalize on the sales call and any relationship that has been
developed.
Performed competitor research to ensure business services are competitive.
Filled in for case management during position vacancies when needed.
Database creation management. CRM research to identify the best product to
assist in customer tracking and progress of sales. Software research to
identify the best possible options for project purpose and budget.
FREELANCE marketing - The Triangle, NC
Personal contract marketing
Freelancer, 10/2006 to Present
Assist clients with developing and executing their marketing plans. Sales
collateral, website design changes and updates, graphic design, postcard
creation, HTML advertisements, online advertising, lead generation,
marketing campaigns, sales letters, PPC campaigns SEO placement set up and
analytics, Power Point presentations, brochure layout and creation, copy
and proofing.
Selected Accomplishments:
Client industries range from massage therapy to commercial real estate.
Able to help clients identify their individual services, identify their
markets, and mind map a marketing strategy.
Past clients consistently call on me for additional consultation and
marketing services.
Effectively evaluate e-campaigns and direct mail campaigns to maximize
results.
COLDWELL BANKER ADVANTAGE - Cary, NC
Providing distinctive client service with integrity and professionalism
REALTOR/Broker, 6/2006 to 4/2008 (PT nights and weekends)
Listen to clients to determine real estate needs and wants, research
properties and statistics, show properties, walk clients through steps to
closing, negotiate terms with other agents and appraisers, evaluate
financial paper work and make suggestions, attend closing meetings.
Acquired new clients through self-motivated marketing.
Selected Accomplishments:
Created marketing materials that led to multiple leads, which ultimately
led to multiple sales. Quantity sales agent twice in 2007, despite part
time status.
Developed reputable business relationships with brokers, clients, and
banking institutions. Proven performance resulted in sponsored marketing by
a major financial institution.
MEDIATION, INC. - Chapel Hill, NC
A premier provider of mediation training services and court-ordered
mediation services
Case Manager, 7/2004 to 12/2004
Managed caseload, prepared court motions, filed reports with the courts,
drafted correspondence to attorneys and judges, made sure court deadlines
were met, bookkeeping for several accounts, developed relationships,
engaged attorney clients over the phone, scheduled settlement conferences
with attorneys, negotiated scheduling terms with attorneys, maintained
databases, managed collection files.
Selected Accomplishments:
Increased active clients significantly in a short 5 months by effectively
handling cases and problems that would arise with the courts.
Developed relationships with surrounding court officials in order to open
communication when needed.
Created marketing materials that were previously out-sourced, which quickly
led to a significant promotion out of case management.
GUARDIAN AD LITEM - Gainesville, FL
A partnership of community advocates providing a powerful voice on behalf
of Florida's abused and neglected children
Case Coordinator Assistant, 1/2004 to 7/2004
Obtained information for case management, visited abused and neglected
children to monitor living conditions and emotional well-being, wrote
reports for the court to assess the best interest of the child in each
given case, calmed the tempers of parents, solved the gap between
Department of Children & Families and parents in numerous cases, served as
child advocate during meetings with managing judge.
UNIVERSITY OF FLORIDA, PUBLIC POLICY RESEARCH CENTER - Gainesville, FL
A center to foster high-quality, independent research that ultimately
improves the design of sound, effective public policy in Florida and
elsewhere
Administrative Assistant, 9/2002 to 7/2004
Maintained HTML websites, typed and revised journal submissions and
manuscripts, technical equation typing, prepared charts and graphs,
prepared animated PowerPoint presentations, assisted with purchasing modern
office equipment and software, installed software, troubleshoot computer
problems, assisted in research efforts.
Technology
CRM System InfusionSoft (Salesforce.com competition), Constant Contact, Vertical
Response, AWeber, Quicken, Quickbooks, Photoshop, Illustrator, FrontPage, HTML
code, Dreamweaver, CMS, WordPress, Joomla, AdWords, Search Engine Optimization,
Content Management Systems, MS Office (Word, Access, Excel, PowerPoint,
Publisher, Outlook, Money) 85+WPM
Education
STETSON UNIVERSITY - Deland, FL
No degree received
College Self-Paid
UNIVERSITY OF FLORIDA - Gainesville, FL
B.A. Political Science
In addition to receiving my degree, I also completed a significant amount
of business coursework.
College Self-Paid
TRAINING COURSES
. Florida Guardian Ad Litem Training (Certificate Obtained)
. North Carolina Real Estate Broker Course (License Obtained)
. North Carolina Guardian Ad Litem Training (Certificate Obtained)
. 40-Hour Superior Court Mediation Training (Certificate Obtained)
Professional References will be made available upon request.