Sign in

Sales Marketing

Durham, North Carolina, 27703, United States
May 25, 2010

Contact this candidate
Sponsored by:
Post Jobs to
Multiple Job Boards &
Get more Candidates
Try it Free!
Start your 30-day
Free Trial

Beth Adkins

**** ****** ***** ***** ( Durham, NC 27703 ( Phone: 919-***-**** (


To secure a marketing position where over 5 years of experience in

marketing, event planning, e-marketing, sales collateral, contract & vendor

negotiations, project logistics, seminar organization, data analysis, web

design, and team management will add value to the operations of a company.

MARCOM professional with 5 years of experience leading business marketing

efforts for an internationally-recognized legal mediation firm.

Proven ability to manage and execute successful promotions for targeted


Experience managing large projects, marketing campaigns, and events from

concept to completion.

Tech-savvy in the conceptual and content development of results-proven

marketing collateral.

Ability to hold effective team meetings to set goals & plans,

collaboratively brainstorm, and open communication.

Demonstrated consistent high-ranking conversions with online marketing


Believes highly in using mind-maps and strategic planning tools to meet

deadlines and goals.

Provider of effective presentations, marketing consultation, and organized

planning sessions.

Able to implement, manage, and analyze pay-per-click (PPC) campaigns

Can read and understand analytical reports of Search Engine Optimization

(SEO) and make necessary revisions to maximize results.

Experienced with CMS (WordPress and Joomla), CRM (Infusionsoft), and basic

HTML scripting.

Business savvy, budget-minded, takes initiative naturally, both a logical

and creative thinker.

Analytical motivator, negotiator, and problem-solver. Both a team player

and independent worker.

Organized manager with the ability to prioritize effectively to maximize

results and rapport.


Web & Email Marketing Campaigns Web & Graphic Design

Marketing Strategies & Analytics B2B & B2C Marketing

New Product Launch Web Form Creation and Analysis

Data Analysis & Management

Web & Print Content Development HTML Scripting & CMS

Internal & External Corporate Sales Collateral

Communication Ability to Grasp New Concepts

CRM (Customer Relationship Mgmt Technologies Quickly

Lead Generation

Marketing Consultation Budget Analysis

Professional Recognition

Recognition for significantly increasing positive client testimonials,

organized practices, and marketing strategies.

Shifted marketing practices entirely to online marketing campaigns and

courtesy e-newsletters to clients, which drastically decreased overhead and

considerably increased profit.

Created a change management system which was recognized to effectively run

business practices in a more profitable and efficient way.

Organized a continually successful 12-hour video training program for

high-level professionals, presented by high-level elected government


Quantity Sales Agent of the month twice in one year in a reputable real estate


Key Sales Agent after first month of employment in a direct sales company.

Professional Experience

MEDIATION, INC. - Chapel Hill, NC

A premier provider of mediation training services and court-ordered

mediation services

Executive Director (Marketing/Business Development), 12/2004 to 12/2009

Manage marketing strategies, overseeing a 4-member team. Product launches,

advertising, corporate positioning, negotiation of contracts, lead

generation, seminar & service marketing, sales collateral, conversion chart

analytics, project management, relationship building, business

administration, system creation, budget analysis, staff management, website

lead, video production organization, and problem solver.

Selected Accomplishments:

Developed and launched email marketing campaigns that almost doubled

profits between 2004 and 2008 year-end. Distributed to a list of more than

20,000 targeted clients.

Created policy guidelines, correspondence templates, training brochures,

course manuals, sales collateral, testimonial evidence, analytical reports,

and marketing material that improve the organization of seminars while

acting as a corporate positioning tool to increase seminar up-sells


Led market launch of 4 new products, 3 new seminars, and consistent

marketing launches of over 40 days of seminars per year. Identified

markets, researched new ways to generate leads, created online campaigns,

arranged for press advertisements, collaborated with field professionals to

enhance products and seminar presentations, negotiated venue terms, managed

registration system.

Assisted in the proofing and format layout of a book published by the

American Bar Association, Making Money Talk. Successfully led the product

launch of this publication to an ABA best-selling book in 2007.

Managed a new web layout with modern technology to overhaul a previously

archaic site into a dynamic website improving lead generation tools and

information flow while upholding the brand, PPC rankings, and SEO

placement. Performed web edits, as well as PPC and SEO analytics and


Created e-newsletters and micro sites for targeted client groups, both new

and existing leads.

Performed budget analysis and reports, fee structures, and commission


Developed new sales pitch to sell seminars and products to prospects.

Identify why each prospect shows interest and focus on a particular sales

hook to capitalize on the sales call and any relationship that has been


Performed competitor research to ensure business services are competitive.

Filled in for case management during position vacancies when needed.

Database creation management. CRM research to identify the best product to

assist in customer tracking and progress of sales. Software research to

identify the best possible options for project purpose and budget.

FREELANCE marketing - The Triangle, NC

Personal contract marketing

Freelancer, 10/2006 to Present

Assist clients with developing and executing their marketing plans. Sales

collateral, website design changes and updates, graphic design, postcard

creation, HTML advertisements, online advertising, lead generation,

marketing campaigns, sales letters, PPC campaigns SEO placement set up and

analytics, Power Point presentations, brochure layout and creation, copy

and proofing.

Selected Accomplishments:

Client industries range from massage therapy to commercial real estate.

Able to help clients identify their individual services, identify their

markets, and mind map a marketing strategy.

Past clients consistently call on me for additional consultation and

marketing services.

Effectively evaluate e-campaigns and direct mail campaigns to maximize



Providing distinctive client service with integrity and professionalism

REALTOR/Broker, 6/2006 to 4/2008 (PT nights and weekends)

Listen to clients to determine real estate needs and wants, research

properties and statistics, show properties, walk clients through steps to

closing, negotiate terms with other agents and appraisers, evaluate

financial paper work and make suggestions, attend closing meetings.

Acquired new clients through self-motivated marketing.

Selected Accomplishments:

Created marketing materials that led to multiple leads, which ultimately

led to multiple sales. Quantity sales agent twice in 2007, despite part

time status.

Developed reputable business relationships with brokers, clients, and

banking institutions. Proven performance resulted in sponsored marketing by

a major financial institution.

MEDIATION, INC. - Chapel Hill, NC

A premier provider of mediation training services and court-ordered

mediation services

Case Manager, 7/2004 to 12/2004

Managed caseload, prepared court motions, filed reports with the courts,

drafted correspondence to attorneys and judges, made sure court deadlines

were met, bookkeeping for several accounts, developed relationships,

engaged attorney clients over the phone, scheduled settlement conferences

with attorneys, negotiated scheduling terms with attorneys, maintained

databases, managed collection files.

Selected Accomplishments:

Increased active clients significantly in a short 5 months by effectively

handling cases and problems that would arise with the courts.

Developed relationships with surrounding court officials in order to open

communication when needed.

Created marketing materials that were previously out-sourced, which quickly

led to a significant promotion out of case management.


A partnership of community advocates providing a powerful voice on behalf

of Florida's abused and neglected children

Case Coordinator Assistant, 1/2004 to 7/2004

Obtained information for case management, visited abused and neglected

children to monitor living conditions and emotional well-being, wrote

reports for the court to assess the best interest of the child in each

given case, calmed the tempers of parents, solved the gap between

Department of Children & Families and parents in numerous cases, served as

child advocate during meetings with managing judge.


A center to foster high-quality, independent research that ultimately

improves the design of sound, effective public policy in Florida and


Administrative Assistant, 9/2002 to 7/2004

Maintained HTML websites, typed and revised journal submissions and

manuscripts, technical equation typing, prepared charts and graphs,

prepared animated PowerPoint presentations, assisted with purchasing modern

office equipment and software, installed software, troubleshoot computer

problems, assisted in research efforts.


CRM System InfusionSoft ( competition), Constant Contact, Vertical

Response, AWeber, Quicken, Quickbooks, Photoshop, Illustrator, FrontPage, HTML

code, Dreamweaver, CMS, WordPress, Joomla, AdWords, Search Engine Optimization,

Content Management Systems, MS Office (Word, Access, Excel, PowerPoint,

Publisher, Outlook, Money) 85+WPM



No degree received

College Self-Paid


B.A. Political Science

In addition to receiving my degree, I also completed a significant amount

of business coursework.

College Self-Paid


. Florida Guardian Ad Litem Training (Certificate Obtained)

. North Carolina Real Estate Broker Course (License Obtained)

. North Carolina Guardian Ad Litem Training (Certificate Obtained)

. 40-Hour Superior Court Mediation Training (Certificate Obtained)

Professional References will be made available upon request.

Contact this candidate