Manager Marketing

Dana Lee Cogar

(H) 703-***-**** (M) 703-***-****

abmrhu@r.postjobfree.com

West Virginia University, Morgantown WV, Bachelor of Arts, English

SUMMARY

Senior marketing research executive with 20-year track record of bringing

the customer voice alive to shape decision-making at publicly traded

companies in the energy, healthcare, insurance, technology and

communications sectors. Experienced team and global program leader with

expertise in branding, new product development, segmentation and customer

satisfaction research. Recognized for bringing analytical insights to key

business challenges and building trust with internal and external

stakeholders.

SPECIALTIES

Strategy, branding, positioning, customer satisfaction, new product

development/refinement and concept testing, communications testing.

PROFESSIONAL EXPERIENCE:

Russell Research

Sr. Account Executive May 2008 -

Present

Identify marketplace opportunities, prospect and engage new clients,

develop proposals, design research programs, and manage the overall client

experience. Work with project managers and Research Managers to execute

project specifications and ensure quality results and service, within

budget, to clients.

Consult and partner with clients to design innovative research proposals

and programs which respond to clients' marketing challenges and support

their marketing, advertising and brand strategies.

Strong project management, analysis and interpretation of data.

EcoAlign (A marketing and advertising agency serving the energy sector)

Director, Market Research

November 2007 - April 2008

Developed innovative research methodologies designed to assessed impact of

media and marketing programs. Designed, managed, analyzed and presented

findings on quantitative and qualitative custom research in the Energy,

Renewable Energy and Sustainability space. Informed strategy and

positioning for clients across multiple disciplines and companies.

Identified, tracked and reported trends in the marketplace.

Revolution Health

Director, Market Research

Marketing & Strategy April

2006 - October 2007

Led strategy and research for the Revolution Health brand. Established and

guided pull-through of positioning and direct brand knowledge plans

covering primary and syndicated market research, competitive analysis and

trends tracking. Served as a strategic business partner with key internal

and external stakeholders across multiple disciplines to ensure that the

"voice of the consumer" shaped and supported strategic and tactical

planning for Revolution Health. Managed a staff of three.

Intelsat

Manager, Market & Customer Intelligence

Global Marketing & Strategy

November 2003 - April 2006

Supported in the development of relevant, clear, meaningful Brand/Image and

Marketing strategies for the corporation on a global scale. Led the

research department for global satellite communications company. Guided

business decisions across multiple disciplines using insights from primary

research, customer relationship activities and databases.

VeriSign/Network Solutions

Manager, Market Research & Analysis July 2002 - Nov.

2003

Developed and managed multiple primary research studies in support of all

marketing activities: development of new products, services, segment

growth, branding strategies and advertising campaigns. Tracked the

effectiveness and impact of large-scale advertising, marketing and

communications programs, helping to inform the overall strategies of those

departments. Oversaw a $1MM research budget.

Managed all phases of the research process for both qualitative and

quantitative studies.

Washington Gas

Sr. Specialist, Market Research Analysis June 1997 -

July 2002

Developed new products, services and segment growth, in conjunction with

Marketing, based upon new or expanded findings resulting from research.

Designed research programs to test effectiveness of corporate

communication, track corporate image, test new products, track satisfaction

levels and assist in identifying recommendations for program implementation

to acquire market share.

Managed all phases of the market research process.

Snyder Communications May 1996 - May 1997

Manager, Marketing Research

Developed comprehensive overviews of all media and marketing programs, the

research and research methodologies for each program. Managed each stage

of research, both qualitative and quantitative for all media, promotion and

cooperative sampling programs.

Conducted and presented research for Fortune 500 and 1000 clients

nationwide.

Hired and managed internal staff as well as outside market research

vendors.

GEICO January 1991 - May 1996

Market Research Analyst II

Developed and coordinated data content for various, key research/analysis

reports on new business prospects and advertising/media strategies.

Compiled comprehensive, competitive rating and pricing data/information for

primary market areas. Participated in strategic development for new market

segments and marketing programs, determined the methodology to evaluate the

results.

Account Re-Underwriter II

Reviewed and evaluated policies in a region comprising 25 percent of all

GEICO homeowner policies. Assessed policy profitability and determined

renewal status.

Meson de Mesilla Bed and Breakfast Inn May 1989 - December 1990

Manager

Oversaw the daily operation of a 14 room B&B and its gourmet restaurant.

Responsible for hiring, training, evaluating and overall supervision of 15

member staff.

Memberships / Volunteer

American Marketing Association, American Research Association, Junior

Achievement

Contact this candidate