Anna Chan

**** ******* *** #**,***** del Rey, CA 90293 510-***-**** abmrh8@r.postjobfree.com

Summary Media professional with diverse background in digital media production and

analytics on both mobile and web platforms.

Education University of California at Los Angeles - June 2009

Bachelor of Arts Economics, Minor Education Studies

GPA: 3.28, Deans Honors List Spring 2007

Skills Working knowledge of comScore metrics, Omniture, Microsoft Word, Excel,

and Outlook, Visio, PowerPoint, Adobe Photoshop and Dreamweaver, Content Management

Abilities Systems, HTML and CSS.

Proven ability to efficiently manage and complete several projects at once.

Direct experience in developing, and testing mobile products on a series of

highly diversified mobile devices.

Experienc The Walt Disney Company

e December 2009 - present

Web Production and e-Operations Strategy

Glendale, CA

Work with project managers and information technology teams in communicating

and managing ongoing website production demands.

Responsible for management and production of weekly HTML e-mail campaigns.

Assist development teams in the implementation of Search Engine Optimization

Strategies across all Disney Consumer Products communication websites.

Work with development teams to thoroughly define all aspects of current

disneyconsumerproducts.com search engine optimization needs.

Communicate upcoming project and resource needs to editorial and web

development team on an as needed basis.

Collaborate with content producers and development teams in creating optimal

user experience in all Disney Consumer Products communication websites.

MTV Networks Global Digital Media - Mobile

June 2009 - August 2009

Mobile Product Development and New Media Strategy

New York, NY

MTVN Summer Associates program is a highly selective training program for

recent college grads with a strong background and prior experience in working

with digital media; 10 candidates were selected out of a pool of 300 plus

applicants.

Work with Direct of Product Development to chronicle product development

lifecycle of several MTV mobile media initiatives.

Support several MTV business units in creating and maintaining distinct brand

awareness on both mobile and web platforms.

Support MTV business units in mobile marketing and product development

initiatives.

Run data analytics and reporting for SMS campaign ads, responsible for

generating information on user behavior in relation to potential revenue being

generated by specific campaigns.

Analyze and present emerging mobile, market and social media trends to MTV

products team.

Collaborate with fellow summer associates in implementing monetization

strategies of MTV branded content with emerging social media outlets such as

Facebook, Twitter, and MySpace.

Contribute to overall growth of MTVN humor channels by brainstorming and

implementing new ideas that leverage all forms of digital media in order to

increase user participation and interaction with MTVN humor content.

Virgin Mobile USA

February 2008- May 2009

Mobile Content and Product Development

Los Angeles, CA

Responsible for driving sales in screens and ring back tone content through

cross promotional banner programming and weekly content updates of the carrier

WAP deck.

Responsible for timely ingestion and categorization of approximately 200-300

ringback tones per week into both Helio web store as well as WAP download

store.

Provide QA support in product launches that include Helio Ocean 2, Helio Music

Player and Yahoo! Onesearch; able to locate several bugs.

Work with product managers to optimize mobile gaming experience on several

mobile devices.

Work with vendors and product managers in analyzing mobile content sales trends

in order to create optimized mobile campaigns that cater to the diversified

needs of the youth orientated market.

Define business development strategy and lead promotion initiatives of graphics

content for both pre-paid and post paid platforms.

Create and present competitive market research and analysis on emerging new

media trends to mobile product managers.

ASUCLA Concessions

December 2005- August 2008

Senior Student Supervisor

Los Angeles, CA

Promotion to supervisor within 3 months of initial hire date, exceptional

customer service award.

Proven ability to effectively manage large groups of employees in high stress

situations

Work collaboratively with fellow supervisors to insure efficient distribution

of tasks and resources among several concessions venues.

Gumbiner Savett Inc.

February 2007 - October 2007

Administrative and Campus Recruiting Support

Santa Monica, CA

Assist controller and administrative staff in preparing and updating accounts

payables and receivables.

Assist Director of Talent Acquisition with correspondence to prospective

employees.

Conduct comprehensive research on University recruiting cycles

City of Fremont Recreation Services

June 2003 - August 2006

Recreation Counselor/Leader

Fremont, CA

Supervise a group of 10- 20 teenagers in community volunteer projects.

Lead recreation activities with a group of 50-75 teen participants.

Address and accommodate to the individual needs and concerns of parents and

program participants.

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