JULIA A. FARRELL

*** **** **** ****** (*D) 212-***-****

New York, New York 10028 abmrgs@r.postjobfree.com

Senior Executive with significant general management background leading

and building businesses, including turnarounds and start-ups.

Expertise in Strategic Planning, Marketing, Finance, Administration and

Sales. Industry experience includes: consumer products; luxury goods;

telecommunications; and investment banking.

BUSINESS EXPERIENCE

Vava Now, Inc. 2005-present

President and Chief Operating Officer New York

Entrepreneurial venture using proprietary technology in bottled water

and then skincare area. Working with partner to launch venture.

Responsible for Business Plan, Sales, Marketing and all Administration

including Finance. Took product from idea to reality and distribution.

Significant Sales milestones achieved but lack of working capital has

impeded progress.

RMJ MANAGEMENT 1997-2004

Managing Director New York

Worked with partners to advise early phase companies on all aspects of

operations, marketing, planning and financing. Often took investment

position. Clients in many industries including entertainment, OTC drug and

consumer products.

OMAR TORRES, INC./VICTORY CAPITAL LLC 1995-1997

President Omar Torres and EVP Victory Capital New York

As President of Omar Torres lead and built start-up of designer jewelry

company, with venture capital backing from Victory Capital.

Additionally, as EVP, Victory Capital, identify and develop investment

opportunities in consumer products and broad scope of industries.

. Restructured Company, building effective organization, management

process and systems.

. Rebuilt sales force, achieving outstanding industry sales record

during first year. Exceeded sales targets by 10% and profitability

(investment spending) by 25%.

. Achieved 70 point of sale distribution in first year, including

department/specialty stores as well as independent stores,

significantly outperforming targeted goal of 40.

. Part of senior management team of Victory Capital (venture fund),

evaluating companies.

GUERLAIN, INC. 1990-1994

President and Chief Executive Officer, US New York

Overall responsibility directing US Company including: Strategic

Planning; Marketing; Sales; Finance; Manufacturing; and Administration.

Generated $50 million revenues and managed 100 staff. International

responsibility working closely with Worldwide President and Paris

management team on global positioning.

. Led successful turnaround of US Company to profitability.

. Repositioned US Company, changing focus from single product

(Shalimar) to broad range of product categories: fragrances; color

cosmetics; and skin care.

. Restructured organization and hired new management team. Rebuilt

sales force, adding 18 employees, and realigned sales force creating

more effective retailer relationships.

. Grew sales over 200% and significantly increased distribution of

full line of cosmetics (color and two skin care lines) and 22

fragrances.

. Launched new cosmetics product line (terracotta colors), which

doubled sales in the first year.

. Introduced new men's fragrance (Heritage), achieving #1 rank in

Neiman Marcus at launch.

. Reduced on-hand inventory by over 100 days.

. Launched first US-created global advertising campaign,

successfully broadening Company image.

JULIA A. FARRELL

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GRAPHIC SCANNING CORPORATION 1988-1990

Vice President/General Manager, Securities Services Division, New

York

Assistant to Chief Operating Officer, New Jersey

Managed Securities Services Division providing specialized

telecommunications for the Investment Banking and Legal communities in

the primary issues market. Managed 42 staff.

. Initiated development and launch of innovative software products

to more effectively manage deals and better serve customers in the

syndicate (investment banking) and "blue sky" (legal) areas.

. Grew Division profitability 25% through restructuring, enhanced

efficiency and growth of business technology products.

. Initially hired by COO to develop strategic marketing plans for

five Company divisions (1988).

JULIA A. FARRELL & COMPANY 1986-1987

Marketing Consultant New York

Developed business plans for start up ventures including: assessing

potential markets; pricing strategy; distribution alternatives;

financial projections; and promotional activity. Clients included

consumer products and service companies.

ESTEE LAUDER INC. 1983-1986

Director, Marketing and Finance, Prescriptives Division, New York

Directed Marketing and Finance functions for Prescriptives Division

during relaunch and rapid growth period (revenues grew $3 million to

$26 million). Additionally, led Sales function on an interim basis.

. Developed and executed marketing plans to launch new products and

open new markets. Emphasis on: positioning; product development;

new product introductions; pricing; packaging; promotions;

forecasting; and budgeting.

. Reintroduced Prescriptives skin care line: launched over 20 new

products resulting in 65% sales growth in first year (1983-1984) and

200% in three years (1983-1986).

. Developed and managed Division financial plan: implemented new

systems to monitor budgetary process; and decreased direct cost of

goods 10%.

GENERAL MOTORS CORPORATION 1980-1982

Senior Financial Analyst, Treasurer's Office, Corporate Finance, New

York

. Structured and negotiated $542 million financing of the GM

building in New York, providing recommendations to the Board of

Directors on all aspects of transaction.

. Managed multi-billion dollar investment portfolios for General

Motors.

AVENUE INVESTMENT COMPANY 1979

Summer Associate, Dublin, Ireland

Worked on marketing and finance projects for two subsidiaries of

privately-owned holding company.

LOEB RHOADES, HORNBLOWER & CO., INC. 1976-1978

Associate, Investment Banking, New York

Participated in corporate and municipal financing projects including:

public offerings; tender offers; private placements; dividend policy

recommendations; and IDR bonds.

EDUCATION

MBA, HARVARD BUSINESS SCHOOL. 1980

BA, MANHATTANVILLE COLLEGE, Mathematics. 1975

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