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Marketing Manager

Barrington, Illinois, 60010, United States
May 25, 2010

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Todd Tarbox

*** ****** **** * Barrington Hills * IL 60010 * * (847) ***-****

Accomplished Senior Corporate Communications and Marketing Executive

Summary of Qualifications

Offering more than twenty-five years of successful global corporate

communications leadership as a Director and Vice President of Corporate

Communications for two Fortune 500 companies, and Principal of Lagniappe

Communications combing exceptional creative and technical skills with solid

business management experience and vision.

Areas of Expertise

Strategic Planning Marketing Communications Public


Team Building Marketing Launches Crisis


External Communications Media Relations Investor


Internal Communications Media Training Annual


E-Marketing Speech Writing Advertising

Professional Experience

Lagniappe Communications


Barrington Hills, IL/October 1989 to present

Provide clients' comprehensive, proactive, measurable and time-sensitive

marketing and corporate communications solutions

Clients include:

. Ford Motor Company, Dearborn, MI - orchestrate numerous strategic

and crisis communications programs, write speeches for Office of

the Chief Executive;

. IBM Global Services, Armonk, NY - provide, timely, award-winning

corporate communications counsel. Created "Operation Availability"

that, within months, reversed plummeting sales; management

estimates a bottom line savings exceeded $50 million;

. Sears Holding Corp., Hoffman Estates, IL - develop and implement

marketing communications strategies; responsible for brand launch

of $4 billion, newly created Home Services division. Nine months

post rollout, independent polling firm reported the program

achieved 70 percent national awareness;

. Chicago Board of Trade, Chicago, IL - directed communications

program for the CBOT's $180 million trading facility; managed

election campaign for Chairman of the Chicago Board of Trade.

Chicago Magazine wrote, "Todd Tarbox landed the Chicago Board of

Trade chairman's race on CNN, CNBC, repeated coverage in The Wall

Street Journal and Barrons, as well as numerous international,

national, and Chicago media outlets -- a real coup for a contest

with only 1,500 potential voters;"

. Solvay Pharmaceuticals - provide communications counsel for niche

pharmaceutical products focused on infectious diseases/AIDS,

endocrinology, urology and hematology;

. Kelly Services, Troy, MI - create marketing communications programs

and products; developed innovative marketing program, "Your Partner

in Excellence" (YPE), that consolidated service offerings and

streamlined global marketing initiatives. Marketing estimates YPE

saves the company $10 million annually.

Masco Corporation

Director, Corporate Communications

Taylor, MI/March 1987 to October 1989

Fortune 200 global manufacturer of brand-name consumer products for home

improvement and new construction markets.

Established and implemented a global corporate communications, branding,

advertising, and investor relations programs:

. Positioned Company as a dynamic market leader within its respective


. Staff of twelve; budget of $10 million;

. Winner of sixty communications and investor relations awards;

Institutional Investor magazine asked 150 securities analysts to

select "the six best annual reports" for 1987, 1988, and 1989 -

each of those years, Masco was judged "Best of the Best."

Michigan, Oklahoma, Texas, Louisiana Utilities

Baton Rouge, LA

Vice President, Corporate Communications, Advertising & Public Affairs

July 1985 to March 1988/Director. Corporate Communications/February 1982 to

July 1985/Manager, Corporate Communications August 1979 to February 1982.

. Established proactive, accountable and nationally recognized

corporate communications department (received over 200 national and

regional awards for communications excellence);

. Staff of thirty; $4 million budget;

. Utility Spotlight, "Tarbox conducts one of the most proactive,

creative, and accountable corporate communications programs in the

utility industry;"

. Member of The Energy Advocates, a group of twenty-five energy

executives who speak throughout the country in a variety of venues

on energy issues.

Other Relevant Experience

Wrote the play Orson Welles and Roger Hill, A Friendship in Four Acts;

Founded TARBOX BOOKS, featured in 500+ national and regional publications;

300+ national and regional television/radio programs;

Co-author, Person-to-Person, An Introduction to Communications, McGraw Hill

(five editions; over 800,000 copies sold), author of five books;

Former freelance photojournalist for Time-Life, U.S. News & World Report,

Encyclopaedia Britannica and Houghton Mifflin Publishing;

Member, Harvard Club of Chicago;

Member, Cliff Dwellers Club, Chicago, IL

M.A., Harvard University/focus on marketing, international law, and


B.A., University of the Americas, Mexico City, Mexico - English and


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