Todd Tarbox
*** ****** **** * Barrington Hills * IL 60010 * abmrgg@r.postjobfree.com * (847)
Accomplished Senior Corporate Communications and Marketing Executive
Summary of Qualifications
Offering more than twenty-five years of successful global corporate
communications leadership as a Director and Vice President of Corporate
Communications for two Fortune 500 companies, and Principal of Lagniappe
Communications combing exceptional creative and technical skills with solid
business management experience and vision.
Areas of Expertise
Strategic Planning Marketing Communications Public
Affairs
Team Building Marketing Launches Crisis
Communications
External Communications Media Relations Investor
Relations
Internal Communications Media Training Annual
Reports
E-Marketing Speech Writing Advertising
Professional Experience
Lagniappe Communications
Principal
Barrington Hills, IL/October 1989 to present
Provide clients' comprehensive, proactive, measurable and time-sensitive
marketing and corporate communications solutions
Clients include:
. Ford Motor Company, Dearborn, MI - orchestrate numerous strategic
and crisis communications programs, write speeches for Office of
the Chief Executive;
. IBM Global Services, Armonk, NY - provide, timely, award-winning
corporate communications counsel. Created "Operation Availability"
that, within months, reversed plummeting sales; management
estimates a bottom line savings exceeded $50 million;
. Sears Holding Corp., Hoffman Estates, IL - develop and implement
marketing communications strategies; responsible for brand launch
of $4 billion, newly created Home Services division. Nine months
post rollout, independent polling firm reported the program
achieved 70 percent national awareness;
. Chicago Board of Trade, Chicago, IL - directed communications
program for the CBOT's $180 million trading facility; managed
election campaign for Chairman of the Chicago Board of Trade.
Chicago Magazine wrote, "Todd Tarbox landed the Chicago Board of
Trade chairman's race on CNN, CNBC, repeated coverage in The Wall
Street Journal and Barrons, as well as numerous international,
national, and Chicago media outlets -- a real coup for a contest
with only 1,500 potential voters;"
. Solvay Pharmaceuticals - provide communications counsel for niche
pharmaceutical products focused on infectious diseases/AIDS,
endocrinology, urology and hematology;
. Kelly Services, Troy, MI - create marketing communications programs
and products; developed innovative marketing program, "Your Partner
in Excellence" (YPE), that consolidated service offerings and
streamlined global marketing initiatives. Marketing estimates YPE
saves the company $10 million annually.
Masco Corporation
Director, Corporate Communications
Taylor, MI/March 1987 to October 1989
Fortune 200 global manufacturer of brand-name consumer products for home
improvement and new construction markets.
Established and implemented a global corporate communications, branding,
advertising, and investor relations programs:
. Positioned Company as a dynamic market leader within its respective
industries;
. Staff of twelve; budget of $10 million;
. Winner of sixty communications and investor relations awards;
Institutional Investor magazine asked 150 securities analysts to
select "the six best annual reports" for 1987, 1988, and 1989 -
each of those years, Masco was judged "Best of the Best."
Michigan, Oklahoma, Texas, Louisiana Utilities
Baton Rouge, LA
Vice President, Corporate Communications, Advertising & Public Affairs
July 1985 to March 1988/Director. Corporate Communications/February 1982 to
July 1985/Manager, Corporate Communications August 1979 to February 1982.
. Established proactive, accountable and nationally recognized
corporate communications department (received over 200 national and
regional awards for communications excellence);
. Staff of thirty; $4 million budget;
. Utility Spotlight, "Tarbox conducts one of the most proactive,
creative, and accountable corporate communications programs in the
utility industry;"
. Member of The Energy Advocates, a group of twenty-five energy
executives who speak throughout the country in a variety of venues
on energy issues.
Other Relevant Experience
Wrote the play Orson Welles and Roger Hill, A Friendship in Four Acts;
Founded TARBOX BOOKS, featured in 500+ national and regional publications;
300+ national and regional television/radio programs;
Co-author, Person-to-Person, An Introduction to Communications, McGraw Hill
(five editions; over 800,000 copies sold), author of five books;
Former freelance photojournalist for Time-Life, U.S. News & World Report,
Encyclopaedia Britannica and Houghton Mifflin Publishing;
Member, Harvard Club of Chicago;
Member, Cliff Dwellers Club, Chicago, IL
M.A., Harvard University/focus on marketing, international law, and
communications;
B.A., University of the Americas, Mexico City, Mexico - English and
Journalism