Profile

Account manager with * years of marketing experience in various industries

offers exceptional skills in campaign execution, client relationship, team

coordination and branding strategy

Experience

Marketing Project Manager, LookNow New York, NY February 2009 -

September 2009

Composed company's brand strategy and in-depth marketing plan

Designed and implemented content management program

Hired and managed team of four people during resource processing initiative

Developed and managed verification & quality assurance system for database

development

Contributed to product development and implementation during multiple

launches

Assisted in hiring employees for social media and online commerce positions

Recruited student organizations and maintained relationships with customer

base in North America

Created social media plan for identification, implementation, and

measurement metrics

Conducted focus groups and issued recommendations based on findings

Played active role in fundraising capital for the company

Assistant Account Executive, Young & Rubicam New York, NY

March 2008 - January 2009

Coordinated integrated marketing campaigns for Colgate-Palmolive across

Latin America

Composed and issued in-depth competitive analyses to regional and

divisional clients regularly

Generated C-level conference presentations featuring project creative

material & strategic information

Updated and distributed detailed project status reports to regional clients

and partners

Oversaw project payment process from bid to invoice phase that ensured cost

efficiencies

Drafted and distributed detailed conference reports to clients, creative

and account teams

Channeled client feedback to creative sources and coordinated timely and

accurate delivery of material

Drafted and maintained weekly project schedules and follow through to

ensure adherence to timings

Guided client through online project management tool and shared filing

system during beta phase

Regulated record-breaking delivery of preemptive product launch resulting

in case study

Marketing Assistant, Brightstar Corp. Miami, FL June

2007 - February 2008

Managed branding and customer acquisition campaign execution for new

European subsidiary

Administered execution and distribution of product collateral for sales

support in Latin America

Contributed to brand strategy and implementation plan for launch of retail

stores in the Middle East

Drafted proposal, budget and timeline for 10th-year anniversary corporate

communications campaign

Composed various communications items such as executive biographies, media

kits & press releases

Coordinated logistics for global conferences and trade shows

Customized corporate presentations for meetings with customers and partners

Managed content updates and maintenance of corporate website and global

customer database

Trafficked creative jobs and maintained vendor relationships

Account Coordinator, Winstead Marketing & Communications Miami, FL

July 2005 - January 2007

Co-managed national radio publicity campaigns for new product launches

Developed design and concept for initiative and recognition program

Conceptualized layout plans and logistics for national trade shows and

conferences

Contributed ideas to PR campaigns for clients including Panama Jack

International and Burger King

Pitched stories to the media and crafted scripts for media events

Drafted project status reports, press releases and product fact sheets

Education

Florida International University, Miami, FL - Bachelor of Business

Administration

Major - Marketing, Minor - Advertising

Cum Laude and Beta Gamma Sigma honors

Professional Memberships & Volunteering

American Marketing Association, Alpha Kappa Psi Professional Business

Fraternity, International Center of New York conversation partner, Kiva

translator

Skills

Technical: Microsoft Word, Excel, PowerPoint, Project, Adobe Photoshop,

SPSS

Languages: English and Spanish

from the desk of

Cynthia

Cortina

from the desk of

Cynthia

Cortina

greetings from

Cynthia

Cortina

address

11831 SW 18th ST, #2

Miami, FL 33175

tel +1-305-***-****

email abmqzv@r.postjobfree.com

url cynthiacortina.com

address

Work Street

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address

Work Street

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