Marketing Manager
Resume:
RHONDA TENENBAUM
Plainview, NY 11803
*******@*********.***
SUMMARY
Dynamic, results-producing Marketer with expertise in developing successful
branding and acquisition campaigns, interactive and traditional marketing
programs, identifying trends, and managing product lifecycles. Demonstrated
success-driving growth in targeted markets through implementation of key
initiatives across all cores businesses.
CORE STRENGTHS
- Strategic Planning and Brand Development
- Commerce Strategies and Tactics
- Advertising and Public Relations
- Branding and Rebranding Strategies
- Member Loyalty and Retention Programs
- Marketing Communications & Promotions
PROFESSIONAL EXPERIENCE
The Daron Group, New York, NY
Marketer, 2003 - Present
- Develop strategy, execute, and manage comprehensive 1- and 5-year
marketing
plans encompassing integrated marketing initiatives designed to penetrate
and
grow targeted markets. Clients include: United Health Programs, Domini
Mutual
Funds, Chyron.
- Manage customer acquisition, loyalty and retention program including
direct mail and eMail. Achieved an annual growth rate of 11%.
- Increase customer base by 12% after launching new targeted acquisition
campaign
- Direct cross-functional teams to launch member loyalty programs.
Increased
renewal rate from 6% to 15%
- Hired new agency of record. Rolled out re-branding campaign. Increased
revenue
by 13% through designing and launching new awareness strategy through the
development of direct mail, web, and phone surveys, the design and launch
of a
new TV and radio campaign, and
outdoor advertising efforts to grow company image through both
promotional and
PR efforts
- Built an efficient opt-in eMail program to increase response rate from 1%
to
8%
- Initiated and developed e-Savings account as well as first-to-market
deposit
products: Family Needs Account and Kids Care Charity Account. Grew
revenue beyond
business goal of 11%.
- Produce quantitative/qualitative studies to determine/analyze campaign
effectiveness and market penetration. As a result, converted 17% of
qualified
leads.
- Manage/Design strategy and rollout of new Business Services and Products
rollout, including Cash Management and Merchant Services.
- Responsible for all forms of internal and external communications
relative to
design, content, and production including web, email, direct mail, and
intranet strategy in accordance with corporate goals.
CUNY, Queens College, Flushing, NY
Adjunct Business Professor, 2008 - Present
-Teach two sections of BUS243: Economics of Distribution and Marketing
-Teach one section of ECO102: Intro to Microeconomics
-Integrated multimedia approaches to teaching marketing using film, video,
and web
CUNY, Queens College, Flushing, NY
Adjunct Media Studies Professor, 2008 - Present
-Teach one section of MEDST260: Advertising & Marketing
EAB/Citibank, Uniondale, New York
AVP, Online Marketing Manager, 1997 - 2002
Developed and managed a wide range of electronic delivery tools, including
company's web site, and Intranet. Analyzed web metrics, including trends to
ensure optimal returns on promotional investment. Managed new and
continuous lifecycle product development of all online offerings including
web banking and online brokerage. Initiated seamless integration of
interactive and traditional messaging.
- Successfully migrated 67% of traditional banking customers to web banking
within six months
- Developed and directed execution of online advertising campaign that
doubled
monthly revenue
- Managed web redesign project on time and $1 million under budget for 100
branch tri-state bank with $15 billion revenue
MSC DIRECT, Plainview, NY
Marketing Communications Writer, 1995 - 1997
- Created print copy for nation's largest industrial supply catalog.
- Developed company's first phase web site content and architecture.
- Identified new market segment. Grew revenue 20%
- Positioned company product catalog on ABC's TV hit, "Home Improvement".
- Developed cost-effective tracking from trades for measurement, safety,
and
electrical supplies.
Cablevision, Woodbury, NY
Promotion Producer for Pay Per View, 1990 - 1994
- Wrote/produced movie, sport, concert, news and contest promos
- Created consumer-marketing incentives for systems' Barker Channels
- Field Produced 22 location shoots. Interviewed George Foreman, Evander
Holyfield, and Don King.
FREELANCE, RGT, Inc. 1997 - Present
-Speechwriter for Chryon Corporation CEO
-Write comedy monologues for Joan Rivers
-Head Writer, The Michael Awards, honoring the fashion industry
-Speechwriter for Joan Collins, Phil Donahue
-Playwright, "JFK: He's No JFK", DOT Productions
-Develop treatments for SnowBreeze Productions, Inc.
-Scriptwriter/doctor for Showtime's, "The Comics Showcase
TECHNICAL SKILLS
MS OFFICE (WORD, EXCEL, ACCESS, PROJECT, POWERPOINT), TEAMSITE, HTML,
FRONTPAGE, WORDPERFECT, OPENSHARE, DREAM WEAVER, NETTRACKER
PROFESSIONAL ASSOCIATIONS
AMERICAN MANAGEMENT ASSOCIATION, DIRECT MARKETING ASSOCIATION.
EDUCATION
CW Post, MBA, Marketing
Hofstra University, BA, English
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