Thomas Gregson

435-***-**** ~ abmqwx@r.postjobfree.com ~ www.linkedin.com/in/tomgregson

Summary of Qualifications

Dedicated, experienced leader with exceptional relationship building skills. Well-rounded, thrifty, forward thinking affiliate marketer in

brand management, forecast development, CPA reduction, vendor management, and team building. Advanced abilities in customer

service. Practiced in the implementation of multiple marketing elements including; lead scoring, user intent, B2B contract and

fee/contract negotiation. Effective data analyzer and report developer. Supporting abilities; offset printing, corporate merchandising, and

employee training.

Core Competencies

Relationship building Vendor Website Analysis Forecasting

Negotiation Budget Creation Employee Training

Strategic Planning Data Analysis Customer Service

Professional Experience

Western Governors University, Salt Lake City, UT

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Affiliate Management 2007 – Present

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Managed Agency of Record to a reduction of average cost per applicant.

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Negotiated ad space prices to lower than industry standard.

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Audited affiliate websites for compliance.

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Developed tools, reports, policies and procedures to ensure proactive response to market trends.

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Influenced changes on many affiliate web sites to assure relevance to WGU prospects.

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Reports Consultant 2006 – Present

• Created, developed, maintained, organized monthly reports for executive marketing team.

• Analyzed report data.

• Repaired report malfunctions by working with IT department to correct problems.

Program Launch Manager 2006 – 2008

• Ensured successful launch of new university programs, working with teams from all relevant departments.

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Brochure Print Manager 2006 – Present

• Coordinated printing of all marketing brochures from print-ready copy to offset printer including attending press-checks.

• Managed print inventory.

Merchandise Manager 2006 – Present

• Managed the purchase of corporate merchandise used by field reps, teachers college, and human resources

departments.

The Music School, American Fork, UT

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Manager 2005 – 2006

• Directed sales efforts to increase enrollment of new students by 20%.

• Maintained organization of facility including maintenance, repairs, and room inventory.

• Created and maintained reports that advised CEO and COO of current trends and anomalies.

• Managed two staff members and 40 teachers.

Education

Master of Business Administration Western Governors University, Online University 2010

Bachelor of Arts – University of Lethbridge, Lethbridge, Alberta, Canada 1997

Sound Engineering Diploma – Recording Arts Canada, Winona, Ontario, Canada 1998

Computer Software Skills

Microsoft Office 2007 (including; Word, Excel, PowerPoint, Outlook and Access), Act!, Microsoft Windows® 7, SAS, Oracle Banner.

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