Adam Varon
**** ******* ****** **** ******, CA **065
805-***-**** abmqwd@r.postjobfree.com
Vice President
Content Acquisition / Business Development & Operations
P&L / B2B & B2C / Global Distribution / Licensing / Branding / Product
Development / Marketing
I drive sales and profits for multi-national Fortune 500 companies and
media and entertainment startups. By crafting and implementing creative
marketing, branding and product launch strategies, as well as acquiring
content and negotiating profitable strategic partnerships, I consistently
improve margins in highly competitive environments.
o Driving sales with digital, new media and diverse entertainment
products
o Identifying creative opportunities for content and negotiating
profitable licensing agreements
o Crafting innovative marketing and branding strategies
o Generating new business with global distribution
My expertise encompasses all aspects of business development, content
strategy & acquisitions, content distribution, sales, operations, and
finance in media and entertainment. My proficiencies include strong
leadership and relationship building skills. I hold a BS from California
State University, Northridge and I am a CPA.
Career History
Vice President, Content Acquisitions, Fox Mobile Distribution, 2006 to
2009. Acquire third party mobile content (music, mobile games, graphics,
applications and video) for $33B global leader in mobile entertainment and
media. Manage accounts, enhance subscription revenues, direct content
distribution and marketing opportunities to global marketing team. Set
content strategy and facilitate print, online and TV marketing campaigns.
Pitch popular Fox content such as The Simpsons to AT&T, Verizon, Sprint and
T-Mobile.
o Built brand value with innovative cross-division promotion. Created
synergies with other Fox divisions by collaborating with Fox Sports'
telecast of "NASCAR on Fox". Licensed exclusive mobile content from on-
air personality Darrell Waltrip. Coordinated on-air pop-up ad, offering
content for sale via text to shortcode or Jamster.com. Offer generated
over 15,000 sms text offers in one weekend, an equivalent on-air
marketing value of $400K.
o Dramatically increased unit sales. Fox Music collaborated with rap
superstar Azad to create a new version of the Prison Break Theme.
Negotiated exclusive mobile music ringtone and video license for Fox
Mobile Distribution / Jamba GAS territory and coordinated its promotion.
The mobile content sold over 50,000 units resulting in 15,000+ new
subscriptions, becoming the #1 selling ringtone on Jamba Germany during
two-month promotional period.
Vice President, Head of Mobile Content Strategy & Acquisitions, Verisign
(fka m-Qube), 2005 to 2006. Created mobile content catalog of music,
graphics, games, text alerts and video for sale via customer direct-to-
consumer mobile storefronts. Enhanced catalog offerings through content
development and acquisition. Accountable for top-line growth and
profitability of content business. Managed $1M budget and nine staff.
Oversee mobile content processes from creative concept to content creation,
production, mobile formatting and retail storefront publication.
o Increased top-line revenues 15% by improving catalog performance.
Developed aggressive system to identify newly produced and licensed
content for account managers to supplement client merchandising,
placement and content publishing efforts. Within six months, increased
size of content catalog 250%, while improving quality and speed to
market.
Vice President, Sales & Special Products, Ventura Entertainment, 2004 to
2005. Managed $3M budget for startup division within this $90M home
entertainment and video company. Identified and developed incremental
revenue streams and catalog development/marketing opportunities.
Collaborated with distribution partners and in-house and third party
studios. Directed new product creation from concept to launch including
developing retail sales programs and account pitch.
o Repackaged product, generating incremental revenue. A "cutting-edge"
content property was selling well through a non-traditional account.
Increased exposure by repackaging concept for sale during holiday season.
Developed project plan and pricing. Product generated $100K+.
EMI Recorded Music, 1994 to 2004.
Vice President Business Operations and Development, 2003 to 2004. Expanded
and managed $250M shared services division of EMI Music Marketing
encompassing Business & Legal Affairs, Creative Services, and Artist and
Repertoire departments. Managed $20M budget and 45 employees while
directing all sales and licensing of recorded music through traditional and
non-traditional distribution channels.
o Developed cutting edge music promotion, generating more than $1M in
revenue in six-weeks. Music promo supported a multi-level campaign to
drive sales for a Pizza Hut product launch. Pitched concept and
negotiated deal terms. Sold concept to artists and artist managers. Key
player in marketing campaign (TV commercials, print, in-store POS, on-
pack CD cover and web-promotional elements). Client realized a 50%
increase in product purchases. The promotion was awarded the Recording
Industry Association of America's first Honorary Internet Sales Gold
Certification Award (Gold = 500,000+ units sold).
o Improved profit margins by saving company $1.2M. EMI Catalog Marketing
Group planned to release an extensive 30-song Beach Boys compilation.
Aggressively negotiated with publishing companies to reduce copyright
expense per unit by 25%. Reduced rate enabled single-disc, 30-track
release at a lower price point. The product is one of the most profitable
catalog releases in the company, selling more than 1 million units in the
first twelve months of release (it is certified Platinum by the RIAA).
o Streamlined operations, efficiently and profitably handling 500+ new
releases annually. Competing priorities among business units needed to be
rectified. Directed all "shared resources" operations of EMI's
organization, generating $250M+ in annual revenues. Set priorities for
business units. Managed workflow processes, meeting with department heads
for planning purposes, defining rolling 12-month product release
schedules.
Vice President Business Affairs and Administration, 1998 to 2002. Full P&L
responsibility for EMM Business Affairs and Administration operations
including contract negotiations and coordinating all recorded music sales
activities via traditional and non-traditional distribution channels.
Managed domestic and international licensing initiatives, as well as new
media business development. Managed $15M budget and 35 employees.
o Increased market exposure at minimal cost. A film studio releasing a
major franchise title to home video/DVD was looking for a cross-
promotional tie-in/value-add music product. Structured deal, whereby EMI
charged the film studio for cost plus margin and set up the film studio
as an account within the Special Markets division. EMI gained incredible
market exposure, shipping approximately 1.2 million units and realizing
an unbudgeted $600K+ revenue.
o Turned around Fall quarter sales. The Special Markets Fall quarter sales
forecast was falling short of expectations. Team developed great concept
for a holiday CD. Sold concept to a direct vendor/distributor for WalMart
Stores. Negotiated a joint venture deal with NBC Enterprises and
negotiated 15 individual talent contracts. Hired an independent producer
with access to some of the biggest studio musicians in the industry.
Donated a portion of the proceeds to charity. Shipped one million units
during critical fall selling season.
Director/Senior Director Business Operations, 1994 to 1997. Promoted from
Director to Senior Director, managing all operational activities for EMI
Catalog Marketing and Special Markets divisions. Managed $3M budget and 15
staff while overseeing sales for several Special Markets 'in-house'
accounts and P&L pricing for entire Special Markets division. Manufacturing
production grew from 7 to 12 million units annually.
Earlier: Held various Accounting positions at Universal Music Group, EMI
Recorded Music, and Ernst & Young.
Other Interests: I enjoy weightlifting, water sports, running, golf and
play in an adult baseball league.