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Sales Vice President

Location:
Simi Valley, California, 93065, United States
Posted:
May 28, 2010

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**** *****

**** ******* ****** **** ******, CA **065

805.***.**** *********@*****.***

Vice President

Content Acquisition / Business Development & Operations

P&L / B2B & B2C / Global Distribution / Licensing / Branding / Product

Development / Marketing

I drive sales and profits for multi-national Fortune 500 companies and

media and entertainment startups. By crafting and implementing creative

marketing, branding and product launch strategies, as well as acquiring

content and negotiating profitable strategic partnerships, I consistently

improve margins in highly competitive environments.

o Driving sales with digital, new media and diverse entertainment

products

o Identifying creative opportunities for content and negotiating

profitable licensing agreements

o Crafting innovative marketing and branding strategies

o Generating new business with global distribution

My expertise encompasses all aspects of business development, content

strategy & acquisitions, content distribution, sales, operations, and

finance in media and entertainment. My proficiencies include strong

leadership and relationship building skills. I hold a BS from California

State University, Northridge and I am a CPA.

Career History

Vice President, Content Acquisitions, Fox Mobile Distribution, 2006 to

2009. Acquire third party mobile content (music, mobile games, graphics,

applications and video) for $33B global leader in mobile entertainment and

media. Manage accounts, enhance subscription revenues, direct content

distribution and marketing opportunities to global marketing team. Set

content strategy and facilitate print, online and TV marketing campaigns.

Pitch popular Fox content such as The Simpsons to AT&T, Verizon, Sprint and

T-Mobile.

o Built brand value with innovative cross-division promotion. Created

synergies with other Fox divisions by collaborating with Fox Sports'

telecast of "NASCAR on Fox". Licensed exclusive mobile content from on-

air personality Darrell Waltrip. Coordinated on-air pop-up ad, offering

content for sale via text to shortcode or Jamster.com. Offer generated

over 15,000 sms text offers in one weekend, an equivalent on-air

marketing value of $400K.

o Dramatically increased unit sales. Fox Music collaborated with rap

superstar Azad to create a new version of the Prison Break Theme.

Negotiated exclusive mobile music ringtone and video license for Fox

Mobile Distribution / Jamba GAS territory and coordinated its promotion.

The mobile content sold over 50,000 units resulting in 15,000+ new

subscriptions, becoming the #1 selling ringtone on Jamba Germany during

two-month promotional period.

Vice President, Head of Mobile Content Strategy & Acquisitions, Verisign

(fka m-Qube), 2005 to 2006. Created mobile content catalog of music,

graphics, games, text alerts and video for sale via customer direct-to-

consumer mobile storefronts. Enhanced catalog offerings through content

development and acquisition. Accountable for top-line growth and

profitability of content business. Managed $1M budget and nine staff.

Oversee mobile content processes from creative concept to content creation,

production, mobile formatting and retail storefront publication.

o Increased top-line revenues 15% by improving catalog performance.

Developed aggressive system to identify newly produced and licensed

content for account managers to supplement client merchandising,

placement and content publishing efforts. Within six months, increased

size of content catalog 250%, while improving quality and speed to

market.

Vice President, Sales & Special Products, Ventura Entertainment, 2004 to

2005. Managed $3M budget for startup division within this $90M home

entertainment and video company. Identified and developed incremental

revenue streams and catalog development/marketing opportunities.

Collaborated with distribution partners and in-house and third party

studios. Directed new product creation from concept to launch including

developing retail sales programs and account pitch.

o Repackaged product, generating incremental revenue. A "cutting-edge"

content property was selling well through a non-traditional account.

Increased exposure by repackaging concept for sale during holiday season.

Developed project plan and pricing. Product generated $100K+.

EMI Recorded Music, 1994 to 2004.

Vice President Business Operations and Development, 2003 to 2004. Expanded

and managed $250M shared services division of EMI Music Marketing

encompassing Business & Legal Affairs, Creative Services, and Artist and

Repertoire departments. Managed $20M budget and 45 employees while

directing all sales and licensing of recorded music through traditional and

non-traditional distribution channels.

o Developed cutting edge music promotion, generating more than $1M in

revenue in six-weeks. Music promo supported a multi-level campaign to

drive sales for a Pizza Hut product launch. Pitched concept and

negotiated deal terms. Sold concept to artists and artist managers. Key

player in marketing campaign (TV commercials, print, in-store POS, on-

pack CD cover and web-promotional elements). Client realized a 50%

increase in product purchases. The promotion was awarded the Recording

Industry Association of America's first Honorary Internet Sales Gold

Certification Award (Gold = 500,000+ units sold).

o Improved profit margins by saving company $1.2M. EMI Catalog Marketing

Group planned to release an extensive 30-song Beach Boys compilation.

Aggressively negotiated with publishing companies to reduce copyright

expense per unit by 25%. Reduced rate enabled single-disc, 30-track

release at a lower price point. The product is one of the most profitable

catalog releases in the company, selling more than 1 million units in the

first twelve months of release (it is certified Platinum by the RIAA).

o Streamlined operations, efficiently and profitably handling 500+ new

releases annually. Competing priorities among business units needed to be

rectified. Directed all "shared resources" operations of EMI's

organization, generating $250M+ in annual revenues. Set priorities for

business units. Managed workflow processes, meeting with department heads

for planning purposes, defining rolling 12-month product release

schedules.

Vice President Business Affairs and Administration, 1998 to 2002. Full P&L

responsibility for EMM Business Affairs and Administration operations

including contract negotiations and coordinating all recorded music sales

activities via traditional and non-traditional distribution channels.

Managed domestic and international licensing initiatives, as well as new

media business development. Managed $15M budget and 35 employees.

o Increased market exposure at minimal cost. A film studio releasing a

major franchise title to home video/DVD was looking for a cross-

promotional tie-in/value-add music product. Structured deal, whereby EMI

charged the film studio for cost plus margin and set up the film studio

as an account within the Special Markets division. EMI gained incredible

market exposure, shipping approximately 1.2 million units and realizing

an unbudgeted $600K+ revenue.

o Turned around Fall quarter sales. The Special Markets Fall quarter sales

forecast was falling short of expectations. Team developed great concept

for a holiday CD. Sold concept to a direct vendor/distributor for WalMart

Stores. Negotiated a joint venture deal with NBC Enterprises and

negotiated 15 individual talent contracts. Hired an independent producer

with access to some of the biggest studio musicians in the industry.

Donated a portion of the proceeds to charity. Shipped one million units

during critical fall selling season.

Director/Senior Director Business Operations, 1994 to 1997. Promoted from

Director to Senior Director, managing all operational activities for EMI

Catalog Marketing and Special Markets divisions. Managed $3M budget and 15

staff while overseeing sales for several Special Markets 'in-house'

accounts and P&L pricing for entire Special Markets division. Manufacturing

production grew from 7 to 12 million units annually.

Earlier: Held various Accounting positions at Universal Music Group, EMI

Recorded Music, and Ernst & Young.

Other Interests: I enjoy weightlifting, water sports, running, golf and

play in an adult baseball league.



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