Retail Sales, Operations and Management Executive successful at building

high-performance teams and leading sophisticated manufacturing and retail

organizations with P&L responsibility up to $300 million. Skilled at

establishing operational excellence within culturally diverse environments,

translating conceptual models into specific growth strategies, and

planning/executing multi-faceted retail business development campaigns

designed to improve market share and gross revenue. Key qualifications

include:

Revitalizing Stagnant & Declining Reorganization & Turnaround Management

Sales

Major Account Development & Portfolio Re-engineering Operations & Process

Management Improvement

Strategic Business, Market & Sales Market Evaluation, Penetration &

Planning Expansion

ROI, Value Proposition & Profit Creative Branding & Vertical Marketing

Optimization

Summary of Experience

2007-2009, Monster Cable Products, Brisbane, CA

Acting Director, Retail Sell Through Team - (Training Development & Retail

Strategies)

2004-2007, Circuit City, Gulf Coast, FL

District Manager

2000-2004, Circuit City, Gulf Coast, FL

Store Director

Detail of Experience

2007-2009, Monster Cable Products, Brisbane, CA

Acting Director, Retail Sell Through Team - (Training Development & Retail

Strategies)

. Partnered and collaborated with Circuit City Sales Development Team to

integrate the holiday bundle, Spring/Fall trainings and merchandising

throughout all stores.

. Holiday pack increased Monster Sales 154% to the previous year where

Circuit City had 145 stores less than the current year.

. Spring/Fall trainings '08 increased accessory sales to an additional $90

on the TV basket which to added $300MM dollars, to the bottom line, for

the year

. Received Circuit City's buy in to test exclusive POP and merchandising in

4 markets which summed up to 40 stores.

. Collaborated with executive team members on defining strategic retail

markets, merchandising initiatives and driving corporate sell through

strategies, positioning, and budget across the global organization.

. Developed overall market awareness strategy and leads the Monster brand

identity at the retail executive level; manages internal training teams

and external resources. Ensured execution of "best in class" merchandise

presentation standards.

. Directed sell through initiatives for the company, including the

selection and management of a merchandising and /or rep firm, speaking

engagements, awards and bi-line activities.

. Executed all major communication vehicles including world-class training

team, sell through and marketing collateral, retail case studies, and

executive level retail customer newsletters.

. Supervised the creation of global sell through team tools for retail

market segments, consumer educational programs and communication portals.

. Managed a global team of 20

2004-2007, Circuit City, Gulf Coast, FL

District Manager

. Direct Operational Activities of Florida Gulf Coast: Lakeland to Naples

. Took gross sales from 215MM to 255MM in 3 years.

. Chartered the planning and execution of the regional launch of Home

Theater Installs/PC Services "Firedog"

. Achieved Presidents Club / Top 10% of Company

. Authored Company Sales Manager Training Program (MDP)

. Ensured the execution of company standards and maximizing sales within

multiple stores throughout my designated district by providing an

exceptional shopping experience for the customer.

. Managed the store execution in accordance with the company's visual and

operational standards.

. Ran the overall recruitment, training and development of talent and the

performance management of my district. Recruited four Store Directors and

9 Sales Managers.

. Enforced appropriate district controls for all company standards in all

stores, i.e., payroll hours, management mix, cash, inventory, fixtures

and property.

. Hit district shrink goals through sound operational execution.

2000-2004, Circuit City, Gulf Coast, FL

Store Director

. Managed all Sales and Operational Activities including P&L

accountability, store communications, and complete responsibility for the

operations and performance of Circuit City store.

. Revenue Growth 188% Run Rate 15MM to 28MM

. Growth of 5 Store Directors and 14 Sales Managers

. Received Leadership of Distinction Award (company top 10%) 2001/2002/2004

. Recruiting & Training of District management candidates

. Helped Circuit City promote the brand through strategic planning with

members of the Management team.

. Responsibilities included brand development and helping Circuit City rise

above the competition by using my talents and abilities to provide world

class customer service.

. Ran all facets of a profitable location.

1999-2000, Circuit City, Gulf Coast, FL

Assistant Store Director,

. Managed all Operations and Inventory Procedures

. Exceeded all fiscal shrink goals

. Exceeded all fiscal P&L goals

. Impacted Circuit City's stores daily by driving sales and providing the

exceptional customer service.

. Managed the daily operations of exciting sales departments.

. My responsibilities included executing merchandising plans, maintaining

inventory levels, supervising, training and coaching, and conducting

product training.

. Guided sales team and exceeded our customers' expectations by providing

exceptional customer service on a daily basis.

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