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Manager Management

San Clemente, California, 92673, United States
May 28, 2010

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** *** ******, *** ********, CA 92673

(310) ***-**** (

SUMMARY Versatile executive with consulting-oriented approach, focused

on analyzing metrics to drive revenue, profitability and

operational efficiency improvements through strategic


. MBA with over 12 years of work experience interfacing with

executive management

. Experienced manager of direct reports as well as

consulting/contract staff

. Excellent communication skills, ability to frame complex

problems in simple terms

. International Automotive, Entertainment, Publishing,

Internet industry experience


2003 to Present - Irvine, CA

Vice President, Strategy & Corporate Development

Reported to President of $500 Million division including 70

magazines, 65 events, and 100+ websites as head of all corporate

strategy and development initiatives.

. Developed long-term strategic plans for each major vertical:

Automotive, Action Sports, Equine, Marine, and Home

Entertainment. Authored comprehensive online business plan

for division including reorganization, domain portfolio

strategy, SEO, traffic monetization, e-commerce/affiliate

initiatives, social networking, content syndication, open

source platforms, pay-per-click advertising, database

marketing, and user generated content.

. P&L responsibility for Slam Magazine, a joint venture with an

external publishing company. Drove revenue, strategic

decision-making, and expense monitoring. Decreased annual

expenses by $300,000 through benchmarking analysis.

. Financial analysis to support cost reduction initiatives,

title closures, and restructuring. Reduced headcount by over

20% and closed 8 print titles in 2008, reducing annualized

expenses by over $10 Million. Developed methodology to

predict future advertising revenue based on historical

trending to proactively align costs with revenue.

. Responsible for all Merger/Acquisition/Divestiture activity.

Led due diligence, financial modeling, and valuation for

potential acquisition of a publicly traded company. Led sale

process of several large SIM publishing groups to interested

third parties. Performed valuation analysis and managed all

communication with potential buyers.

. Managed all divisional reporting for quarterly earnings

announcements, SEC filings, Board of Directors meetings,

updates to financing partners, and external communications

through Investor Relations, working directly with corporate

CFO and Controller.

. Coordinated Chapter 11 bankruptcy proceedings and financial

reporting for division resulting in privatization of company

and separation from equity sponsors (Yucaipa Cos)

Senior Director, Finance

Supervised financial management of 50+ media properties with

over $200 million in annual revenue. Reported to division CFO

and managed three direct reports. Led monthly accounting close,

quarterly budgeting/forecasting, and daily financial management

utilizing Oracle, TM1, and MSG financial systems in conformance

with GAAP.

. Personally replaced 3 divisional CFOs and consolidated

functions within my group.

. Managed Television, Video & Radio business for entire

Automotive Group of 60+ brands.

. Performed financial modeling to support launch of several new

titles and events. Restructured advertising rate cards to

optimize revenue. Reduced annual expenses by $750,000 in a

single magazine via benchmarking analysis.

. Implemented process improvements for Internet billing to

ensure accounting accuracy, maximize revenue potential, and

eliminate manual procedures.

. Performed M&A due diligence, financial modeling & integration

of $15 million acquisition. Integrated several acquisitions

into Primedia financial systems and processes.

Director, Strategy & Business Development

Responsible for all strategic planning and business development

activity for 65+ brands in Automotive and Action Sports

divisions with $350 million in revenue, focusing on Internet,

television/home video, and event revenues. Served as primary

liaison between operating units and Corporate Development

department for all West Coast Merger & Acquisition activity.

. Developed television, VOD, and Home Video programming and

negotiated distribution agreements with MTV, Fox, OLN,

Comcast, and third-party producers/distributors. Responsible

for sales planning, production budgeting/management, content

development, and contract negotiations for projects

generating several million annually.

. Developed business plan for, featuring real-

time digital video of surfing locations and global surf

forecasting data, cash flow positive in first operating year.

. Negotiated and managed outsourcing contracts for annual event

series including Hot Rod Power Tour, Car Craft Summer

Nationals, and Hot Bike Super Shows.

. Negotiated and closed $1,200,000 divestiture of race series.

Performed due diligence on several potential multi-million

dollar acquisition targets in magazine and event sectors.

. Led strategic planning, data analysis, and consumer survey

research supporting redesign/repositioning of several titles

to drive revenue and capture market share.


2001 to 2003 - Los Angeles, CA

Director, Business Development

Financial management of $3 Billion television rights portfolio

for 13 regional sports networks, including NBA, MLB, NHL and

NCAA rights. Developed financial modeling methodology to

evaluate deal profitability. Recommended target deal terms and

negotiation strategies in presentations to executive management.

Directed cross-functional teams of senior executives for

potential investment projects including $40 Million relocation

of Tech Ops Center and make/buy analysis of on-air graphics

("Fox Box" score bar). Performed monthly forecasting, annual

budgeting, strategic planning and corporate reporting for 30

business units. Evaluated JV investments and potential

acquisition of several regional sports networks.


2000 to 2001 - Santa Monica, CA

Manager, Business Development

Performed strategic planning and financial analysis for

extension of e-commerce platform to new product categories

including educational products and sporting goods. Developed

strategic partnerships and joint ventures. Managed projects

focused on inventory reduction, operational efficiency, and

revenue optimization. Facilitated shut down of European



1995 to 1998 - Detroit, MI

Associate Consultant

Operations, Information Technology, and Strategy consulting for

clients including GM, Delphi Automotive, Nissan, Sara Lee,

Detroit Tigers, Rieter Automotive, and Michigan School

Districts/Medicare. Projects included international experience

in Mexico and Canada.

Created global Year 2000 program for suppliers of GM,

Ford, Chrysler, and Toyota. Managed 10 contract and consulting

staff with annual budget of over $5,000,000. Co-authored Y2K

readiness self-assessment distributed to over 125,000 vendor

facilities in seven languages.


MBA with focus on High Tech Marketing & Entrepreneurship, June 2000,

3.77 GPA

. Communications Teaching Assistant: Top 5% of class in

communication/presentation skills.

. Summer internship as Internet Strategy Consultant for

USWeb/CKS (MarchFirst).

. Consulting projects for, Mandalay Resort Group,

and Lincoln-Mercury.

. Semester abroad at Stockholm School of Economics in

Stockholm, Sweden.

. Authored business plan for Cognet Microsystems resulting in

initial venture capital funding. Less than a year after

launch, Intel acquired company at a valuation of over $10



BA Economics & Management, May 1995, 3.94 GPA

. Gerstacker Institute for Professional Management, including

full-time internships as Commercial Credit Analyst at

Comerica Bank and Logistics Manager at Faygo Beverages.

. Fulfilled the academic requirements for CPA exam.

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