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Sales Manager

8527, United States
May 29, 2010

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Leonard Valentino, Jr.

Chief Executive Officer/President

Leader ... Communicator... Strategist... Results Driven... Change Agent

908-***-**** (Cell)

* A proven leader that has diverse organizational infrastructures,

delivering consistent "bottom line results,"driving growth, synergy

and turnaround situations to success during all types of economic


* A motivating leader and communicator serving the interests of

investors, officers, staff teams and customers.

* Recently awarded a "Top 40 under 40 recipient", in recognition as one

of the top executives in Philadelphia and Southern New Jersey.

Summary of Executive Strategic Results

Major Results Rita's Ice 2005-2010 Millbrook from 2001-2005

Industry Rank Top 100 Franchise Top 3 Specialty


Position President VP General Mgr.

Total Sales $125+ Million $180+ Million


Sales Increases up by 85 % up by 20%

during tenure

Shareholder value up by 50% up by 35%

Brand penetration 18 states & Growing Mid Atlantic & Central


Employees 10,000 + 400 +

Locations 575+ Franchise units 3000+ customers

Awards Top 40 under 40, President's Award

Monmouth University recipient

School of Business


Strategic Context Major Growth Turnaround Situation


Career Synopsis & Key Achievements

Rita's Franchise Company, 2005 - 2010

Franchisor of Nation's Largest Italian Ice Frozen Desert Franchise Brand

ranked in the top 100 franchise organizations by Entrepreneur Magazine for

2 consecutive years

President - Trevose, PA

Sales: $125m+ in annual revenue 10,000+ employee highly profitable 575+

iconic franchise system

Recruited to build and lead brand from founder operated structure to VC-

owned independent franchise organization. Effectively reengineered critical

operating and sales processes and realigned staff to maximize brand

footprint and efficiencies. Increased shareholder value by 50%, Sales by

85% and new store locations by 90% during tenure.

* Restructured Sales and Marketing "go to market" strategy to drive

franchise unit sales in defined markets as created in correspondence

to strategic growth vision. Awarded over 475+ franchise agreements

from (2006-2009).

* Created and built proper infrastructure in a systematic process to

withstand and meet futuristic growth relating to units, sales and

cultural expectations and demands. Met EBITDA Budget for 2008 &

exceeded EBITDA 2009 budget by 20%, while increasing same store sales.

* Reengineered supply chain functions and led RFP bid process for Rita's

distribution network resulting in $1.3m incremental rebate incentives

for fiscal year 2006, $1m dollars for fiscal year 2007 and another

$1.1m in fiscal year 2008 & 2009.

Millbrook Distribution Services 2001 - 2005

$550m+ Top 3 Specialty/non foods national distributor in USA

Vice President/General Manager Mid Atlantic & Central USA - East Brunswick,


Managed four regional VPs, three Directors and 400+ employees with $180+m


Recruited to lead and turnaround Metro NY/NJ/PA divisions that were not

profitable and in the midst of losing sales and revenue streams of over 75%

of customer base. Created and built processes, procedures and team that

took the divisions to profitability in 18 month time frame. During tenure

at Millbrook, preserved $75m in annual sales revenues.

* Reversed declining profitability for Millbrook, yielding 35% annual

increase through cost reductions and implementation of operating

process controls and performance metrics that included; sales

training, route efficiencies, cost containment, transportation,

warehousing and human resources.

Designed and implemented strategic initiative to improve distribution

system for Millbrook. Established Cross Dock Delivery system with two

major customers to reverse principal sources of inefficiency.

Developed a rebate system to share cost savings with customers.

Reduced annual operating costs for Millbrook $690k after rebates.

Early Career Experience:

Manager of Corporate Procurement / Business Development Consultant, Ahold,

USA $58 Billion global food provider.

Direct responsibility for $300m private label domestic sales. Coordinated

US Foodservice sales force in identifying sales opportunities to Ahold

retail chains. During integration of USFS into Ahold USA businesses was

chosen as one of three individuals domestically, to participate in

transition to identify synergistic supply chain and process flow

opportunities reporting directly to CEO of Ahold USA.

Manager of Direct Store Delivery, Foodtown Supermarkets $600 m food


Managed $75m budget Direct Store Delivery, Fresh Bakery, Ethnic, and

Specialty & Store Supplies categories.

Merchandising Manager, Edwards Super Food Stores, $1.5 Billion food


Managed $600m budget negotiating vendor deals to meet cost and sales

objectives to beat competition within market.

Category Manager, Twin County Grocers, $1.2 Billion food


Managed merchandising and development of edible and non edible category

business plans for co-op members.

Owner, Worked for family owned multi unit bakery and deli operations from

early teen years through end of undergraduate degree, learning the business

from the ground up.

awards ~Board/member involvement ~ Education ~ COMMUNITY Service

Top 40 under 40 Award Recipients May 2008 (Philadelphia Business Journal)

Monmouth University School of Business Honor Society, May 2009 (Honoree


Millbrook's President's Award Winner March 2003

~~ ~~ ~~ ~~

Masters Business Administration - Business Administration - Monmouth


Bachelors of Science - Business Administration - Monmouth


Certified Franchise Executive Program Graduate 2006 (Accredited by the

International Franchise Association)

~~ ~~ ~~ ~~

Young President Organization May 2008 (Active Member)

Participant Member 2009 & 2010 MUFSO Advisory Board (Nation's Restaurant


Board Member Special Olympics Pennsylvania 2009 (Active Board Member)

Greater Philadelphia Senior Executive Group 2010 (Active Member)

~~ ~~ ~~ ~~

High Road School Special Needs School

* Provided ongoing support from 2003 to 2007 in which a lunch program was

instituted during my support.

Alex's Lemonade Stand Foundation (ALSF)

* Assisted national, not-for-profit foundation raise $2m in 4 years. to

help find a cure for pediatric cancer

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