Sign in

Sales Manager

Castaic, California, 91384, United States
May 29, 2010

Contact this candidate
Sponsored by:
Post Jobs to
Multiple Job Boards &
Get more Candidates
Try it Free!
Start your 30-day
Free Trial

Tracy Sequeira

Santa Clarita, California *****

Tel: 661-***-**** / 661-***-****



Well organized Business-to-Business Sales Manager, with proven abilities in

account development, growth and problem solving skills. Works with Master

Distributors to reach past current sales goals. Thrives in a challenging,

diverse work environment to help others reach their full potential.

Provides sales training, support & education for inside & outside sales

teams at Master Distributors, Salon, Spa and Chain Store accounts.

Contributes, fresh & innovative ideas in field, at store level on how to

sell through, fill customers needs, merchandise and market product lines.

Works on development of new products, marketing & advertising. Public

speaker for all new launch meetings & sales training events.

Career History

1928 Jewelry Company, National Sales Manager. 2010

Responsible for hiring & developing a dynamic team of sales people through

out the USA. Works with creative team to facilitate and implement marketing

promotions, Quarterly promotions and sales contests. Developed presentation

on manufacturing process. Opens and manages new accounts. Works with team

on development of new product design ideas and venues. Works with all trade

shows in the USA and development of new Wholesale web site.


Hired and trained 36 New sale consultants in a 2 month period and increased

sales over 200%.

Developlus, Regional Sales and Marketing Manager 2007 - 2009.

Starting position in 2007 as a District Sales Manager.

Was promoted in 2008 to Regional Sales & Marketing Manager. Responsible for

growth & development of Satin Hair Color Division. Implements marketing &

sales promotions for Territory Sales Managers, sets goals & incentive

programs for all Direct Accounts, Chain accounts and Master Distributors.

Manages budgets and P and L. New Product development & testing, creates

educational programs for telemarketing sales teams, is motivational public

speaker for all sales and educational events, Sales Meetings and trade

shows in the USA.


Exceeded sales goals for 2007 and 2008, in a challenging economy.

Territory growth for 2008 was 14.6%. Master Distributor was increased in

2008 by 34.7%

Dermalogica, District Sales Manager 2006 - 2007

Responsible for growth and development of Six million dollar plus territory

that included Six Business Consultants. Excels in coaching, mentoring, &

achieving maximum results. Data Analysis, time management, presentation

skills, sales training & is a strong leader. Meets or exceeds monthly

goals, manages budgets, P and L, hires new business consultants, in field

training, worked closely with International Dermal institute & independent

accounts to grow both service and retail business.


Territory had largest "sell in" of "holiday" items in the nation. Have

exceeded monthly goals in 2006 and 2007. Opened new doors each month in

vacant market while still mentoring group to reach their potential. Always

meets deadlines, stays under budget & achieves maximum results.

Life Line Screening 2005 - 2006

Builds relationships with community organizations: Churches, Temples,

Hospitals, Health Clubs & Retirement Communities to gain working

partnerships and host sites for community -wide health screening events.

Conducted community health education seminars to educate people about the

signs & risk factors associated with vascular diseases. Outstanding follow

through & relationship building skills.

L'Oreal USA, Regional Store Operations Manager 2002 - 2005 New York, New


Direct account responsibility. Hired, trained, & developed in field Sales,

Education & Merchandising Team for the Western United States. Tracked sales

& budget of team. Responsible for reaching quarterly sales goals &

fine-tuning the group to achieve their sales targets. Develop existing &

new accounts through positive relationships, education, trade shows &

motivational meetings. Public speaker for all sales meetings. Open new

doors from California to Texas. Worked with Marketing on POS & new product



Exceeded sales goals for 3 years in a row. Negotiated prime shelf space in

hundreds OTC stores for New Product launches. MC for Korean Sales Dinners

that resulted in over $300,000 in sales per event. Implemented Star awards

program for L'Oreal Technique. Lead field team in merchandising &

negotiating 6 by 8 foot shelf space in over 670 independent accounts.

L'Oreal USA, Technical Sales Manager 1992 - 2002

Hired, trained & supervised in field sales & education team while servicing

& growing my own territory of 135 independent Beauty Supply accounts.

Conducted educational sales meetings for all launches in the Western USA.

Created database, with over 4000 OTC accounts on excel.


Placed new Hair color line in 72% of independent accounts. Won "Sales

award", luxury company trip 7 years in a row for top placement of products.

Placed brand specific merchandising with products in over 2000 independent

OTC accounts. Worked with VP of Marketing on 4 major launches that were

successful in growing our bottom line business. Was nominated to be on the

advisory board / Los Angeles School systems cosmetology department.

Cosmair, Inc. Sales and Merchandiser 1988 - 1992

Responsible for selling in new launches to all OTC stores in Southern Ca,

Arizona & Las Vegas. In store education of product line for all OTC stores

& Salons in territory. Sales & set up at local trade shows.


Implemented Turn Over order program. Won " Top Sales & Merchandiser or the

year " award 2 years in a row.


1994-1997 Los Angeles Mission College

AA degree in business / Honors

1997 College of the Canyons

Cosmetology license

Proficient in Microsoft Word, Outlook, Excel and Power Point.

IDI marketing and business development classes.

Contact this candidate