Tracy Sequeira
Santa Clarita, California *****
Tel: 661-***-**** / 661-***-****
Email: abmqs1@r.postjobfree.com
Summary
Well organized Business-to-Business Sales Manager, with proven abilities in
account development, growth and problem solving skills. Works with Master
Distributors to reach past current sales goals. Thrives in a challenging,
diverse work environment to help others reach their full potential.
Provides sales training, support & education for inside & outside sales
teams at Master Distributors, Salon, Spa and Chain Store accounts.
Contributes, fresh & innovative ideas in field, at store level on how to
sell through, fill customers needs, merchandise and market product lines.
Works on development of new products, marketing & advertising. Public
speaker for all new launch meetings & sales training events.
Career History
1928 Jewelry Company, National Sales Manager. 2010
Responsible for hiring & developing a dynamic team of sales people through
out the USA. Works with creative team to facilitate and implement marketing
promotions, Quarterly promotions and sales contests. Developed presentation
on manufacturing process. Opens and manages new accounts. Works with team
on development of new product design ideas and venues. Works with all trade
shows in the USA and development of new Wholesale web site.
Accomplishments
Hired and trained 36 New sale consultants in a 2 month period and increased
sales over 200%.
Developlus, Regional Sales and Marketing Manager 2007 - 2009.
Starting position in 2007 as a District Sales Manager.
Was promoted in 2008 to Regional Sales & Marketing Manager. Responsible for
growth & development of Satin Hair Color Division. Implements marketing &
sales promotions for Territory Sales Managers, sets goals & incentive
programs for all Direct Accounts, Chain accounts and Master Distributors.
Manages budgets and P and L. New Product development & testing, creates
educational programs for telemarketing sales teams, is motivational public
speaker for all sales and educational events, Sales Meetings and trade
shows in the USA.
Accomplishments
Exceeded sales goals for 2007 and 2008, in a challenging economy.
Territory growth for 2008 was 14.6%. Master Distributor was increased in
2008 by 34.7%
Dermalogica, District Sales Manager 2006 - 2007
Responsible for growth and development of Six million dollar plus territory
that included Six Business Consultants. Excels in coaching, mentoring, &
achieving maximum results. Data Analysis, time management, presentation
skills, sales training & is a strong leader. Meets or exceeds monthly
goals, manages budgets, P and L, hires new business consultants, in field
training, worked closely with International Dermal institute & independent
accounts to grow both service and retail business.
Accomplishments
Territory had largest "sell in" of "holiday" items in the nation. Have
exceeded monthly goals in 2006 and 2007. Opened new doors each month in
vacant market while still mentoring group to reach their potential. Always
meets deadlines, stays under budget & achieves maximum results.
Life Line Screening 2005 - 2006
Builds relationships with community organizations: Churches, Temples,
Hospitals, Health Clubs & Retirement Communities to gain working
partnerships and host sites for community -wide health screening events.
Conducted community health education seminars to educate people about the
signs & risk factors associated with vascular diseases. Outstanding follow
through & relationship building skills.
L'Oreal USA, Regional Store Operations Manager 2002 - 2005 New York, New
York
Direct account responsibility. Hired, trained, & developed in field Sales,
Education & Merchandising Team for the Western United States. Tracked sales
& budget of team. Responsible for reaching quarterly sales goals &
fine-tuning the group to achieve their sales targets. Develop existing &
new accounts through positive relationships, education, trade shows &
motivational meetings. Public speaker for all sales meetings. Open new
doors from California to Texas. Worked with Marketing on POS & new product
testing.
Accomplishments
Exceeded sales goals for 3 years in a row. Negotiated prime shelf space in
hundreds OTC stores for New Product launches. MC for Korean Sales Dinners
that resulted in over $300,000 in sales per event. Implemented Star awards
program for L'Oreal Technique. Lead field team in merchandising &
negotiating 6 by 8 foot shelf space in over 670 independent accounts.
L'Oreal USA, Technical Sales Manager 1992 - 2002
Hired, trained & supervised in field sales & education team while servicing
& growing my own territory of 135 independent Beauty Supply accounts.
Conducted educational sales meetings for all launches in the Western USA.
Created database, with over 4000 OTC accounts on excel.
Accomplishments
Placed new Hair color line in 72% of independent accounts. Won "Sales
award", luxury company trip 7 years in a row for top placement of products.
Placed brand specific merchandising with products in over 2000 independent
OTC accounts. Worked with VP of Marketing on 4 major launches that were
successful in growing our bottom line business. Was nominated to be on the
advisory board / Los Angeles School systems cosmetology department.
Cosmair, Inc. Sales and Merchandiser 1988 - 1992
Responsible for selling in new launches to all OTC stores in Southern Ca,
Arizona & Las Vegas. In store education of product line for all OTC stores
& Salons in territory. Sales & set up at local trade shows.
Accomplishments
Implemented Turn Over order program. Won " Top Sales & Merchandiser or the
year " award 2 years in a row.
Education
1994-1997 Los Angeles Mission College
AA degree in business / Honors
1997 College of the Canyons
Cosmetology license
Proficient in Microsoft Word, Outlook, Excel and Power Point.
IDI marketing and business development classes.