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Electrical Engineer Management

Salt Lake City, Utah, 84124, United States
May 23, 2010

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Matthew D. Cupal

**** ***** ******** ** #*

Holladay, UT 84124

Cell: 801.***.****

Value Offered

. Twenty years technology experience and ten years management

experience, including twelve years in product management.

. Able to structure and motivate teams for execution, build vision,

drive results.

. Proven track record building internal team focus around a product line

and strategy, with or without organizational reporting in place.

. Comfortable in working with outside partners and customers, using

their needs to inform and influence product line decisions.

. Extensive product management experience, able to identify business

opportunities then lead a team in definition and execution of the


. Strong technical background coupled with ability to communicate

complex technologies in simple ways.

. Analytically minded and data driven.

. Expert relationship builder, channel developer, negotiator and


Key Skills

. Strategic Direction

. Strategic Partnership Building

. Product Management

. Business Development

. Key Account Management

. Forecasting & Market Analysis

Employment History

President, CEO, Concerity, Nov 2009 to Present

. Company designs and built analytics platform for software

applications, allowing ISVs to determine when, where, and how much

their software products were used daily.

. Created concept, raised investment, hired team, developed

partnerships, managed key accounts, defined products, managed


. Recruited multiple high profile customers including Cisco, Avanquest,


. Built partnerships to extend the market reach of the products,

including companies with reach to 20,000 software companies.

. Executed very hands on style due to the small team.

President, COO, GeneTree, June 2007 to Nov 2009

. Led effort to combine capabilities of two Sorenson Companies into a

social network for families using DNA to allow customers to extend and

expand their families.

. Oversaw online marketing efforts

. Sold concept to customers, partners, press

. Directly lead product management team as well as oversaw technical


. Grew network from 0 to 80,000 members.

President, COO, Sorenson Media, 2005 to 2009

. Responsible for all daily operations of the software video compression

and streaming services company.

. Grew business from $2.5M to $6M in four years becoming the leading

desktop video compression tool on the market.

. Oversaw an increase in marketing and engineering expertise while

personally focusing on product management and business development


. Conceived and led effort to bring services structure into the company.

. Created and strengthened partner relationships, accounting for 20% of

total revenue.

. Built business relationships with at least 20 companies during my

tenure with the goal of expanding the reach of our products and

markets. A partial partner list includes Avid, Aspex, Joost,

Brightcove, Kulabyte, Vital Stream, YouTube, On2.

Senior VP Strategy and Business Development, Sorenson Communications, 2003

to 2005

. Member of executive staff for deaf video telephone services company,

helping to build company from zero to $100M run rate in 9 months.

. Directly performed product management and business development


. Cooperatively lead innovations in product and services infrastructure

that led to 5 different patent filings.

. Guided data collection and structure for heavily regulated business.

Everything was measured and reported to the government funding


. Performed financial modeling for company, including preparing models

and presentations that were used to successfully sell the company for

a record 9 figure sum.

. Worked on business relationships with companies in related markets and

geographic regions, including Canada and Sweden.

VP Business Development, Sorenson Media, 2000 to 2003

. Conceived and wrote a business plan for the creation of Sorenson

Media, a new company focused on the multimedia desktop video

compression and hosted streaming services.

. Oversaw strategic direction, product management, business development,

sales forecasting, and financial modeling for the company.

. Lead company in creating the Sorenson Squeeze product line.

. Licensed Sorenson Spark video codec to Adobe, bringing video to Flash

for the first time.

. Built strategic relationships with both small and large companies,

including Cisco, IBM, Avid, TeleStream, AnyStream, Logitech, Digital

Rapids, Divx. These relationships led to a doubling of the revenue

for the company.

Product Manager, Sorenson Vision, 1998 to 2000

. Performed product management for the Sorenson Video Codec, Sorenson

Broadcaster, and various other products in the streaming video space.

. Sorenson Video was licensed to Apple for inclusion in QuickTime and

used to create the first large scale video "event" on the Internet.

. Duties included feature prioritization, marketing support, product

roadmap, customer training, Apple sales force training, partner


Senior Engineer, IC Image, 1995 to 1998

. Built hardware, embedded systems and ASIC chips for early two-way

conferencing system.

Electrical Engineer, Scientific Atlanta, 1989 to 1993

. Developed hardware systems for one of the first satellite digital

transmissions systems.


MS Electrical Engineering, Utah State University, 1992. Additional

graduate work in business.

BS Electrical Engineering, University of Wyoming, 1989

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