RYAN MICHAEL HOPPING

**** ******** **** ***** ( Roseville, California 95661

916-***-**** ( abmqpa@r.postjobfree.com

Highly accomplished sports professional with proven history

developing/implementing effective marketing and media campaigns for

professional and intercollegiate sports organizations. Results-oriented,

decisive leader, with expertise building and transforming strong public

brand image/reputation. Critical change agent and skilled team leader adept

at developing and executing strategic plans to enhance guest services and

improve corporate sponsor success.

Strategic Communications ( Special Events/Sporting Events Management (

Multi-Media Marketing

Team Building/Leadership ( Program Management ( Public/Media Relations (

Budgeting ( Player Interviews

Promotions ( Brand Development ( Strategic Planning ( Campaign Execution (

Press Releases

PROFESSIONAL EXPERIENCE

MOJO SPORTS, Pleasant Hills, California ( 2007-2009

Sports and sporting special events production company.

Vice President of Communications

Devise and execute public/media relations and communications strategies to

position Mojo Sports as premium provider of sporting event management.

Coordinate community service campaigns. Prepare and deliver copy for press

releases. Cultivate strong, lasting relationships with online, print, and

broadcast media members. Align PR and communications tactics with

organizational objectives. Manage/update PR contact database. Plan and

administer communications and community service operating budgets.

. Crafted comprehensive strategy for representing products/services at

trade shows as well as for securing feature articles, interviews, and

company profiles for publication.

. Researched and advised senior leadership on events and community service

initiatives that bolster name recognition and brand reputation among key

market segments.

CALIFORNIA COUGARS, Stockton, California ( 2006-2007

Major Indoor Soccer League expansion team founded in 2004.

Senior Director, Communications & Broadcasting

Led 11-person team to direct media relations, community events, and

Hispanic outreach program as member of Senior Advisory Team. Orchestrated

all interaction with media, fans, and local communities as corporate

spokesperson. Oversaw design/production and content of print material,

including pocket schedules, billboards, and marketing brochures. Prepared

post-game press releases, quote sheets, and ancillary information.

. Coordinated "Health's A Kick" campaign to promote health and fitness

with area school students.

. Initiated and launched Web cast with streaming audio of game and sponsor

advertisements as well as interactive media campaign leveraging popular

sites like MySpace.com.

. Served as Coordinating Producer of television broadcasts featured on

Comcast SportsNet and Versus network.

. Formulated public/media communications strategy for team acquisition by

new ownership interest.

. Captured 10-fold increase in front-page news coverage.

. Conceived and implemented American Idol-style search for new play-by-

play announcer that sparked volumes of positive regional and national

media attention.

RYAN MICHAEL HOPPING

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PROFESSIONAL EXPERIENCE Continued

LAW OFFICE OF MILSTEIN, ADLEMAN, AND KREIGER, Santa Monica, California (

2004-2006

Legal practice serving clients in construction defect, product liability,

and employment litigation.

Firm Representative

Interacted with individual/corporate clientele, serving as primary point of

contact and liaison with opposing counsel to ensure effective, professional

exchange of information.

. Transformed firm public image and industry reputation by enhancing all

forms of client and opposing counsel interaction.

CENTERPLATE, Sacramento, California ( 2001-2004

National provider of catering, concessions, and merchandise management,

primarily at major sporting venues, with $600M in annual revenue.

Operations Manager

Hired as Catering Assistant, with successive promotions to Suites Catering

Manager, Director of Catering, and Operations Manager within 18 months.

Directed 300-person team in all aspects of sales, concessions, in-seat

service, facility maintenance, inventory management, and computer systems

administration. Crafted strategic operating plans and implemented cost-

savings initiatives to drive corporate profitability. Negotiated and

executed service and management contracts.

. Instituted stringent standards for cleanliness and customer service

excellence, facilitating 20% sales improvement for high-margin premium

suites.

. Delivered 15% sales increase from private group BBQs.

. Reengineered composition of suite staffing to accommodate more guests at

higher service levels with less overhead, resulting in improved

satisfaction levels and more repeat guests.

INTERNET BROADCAST SYSTEMS, Sacramento, California ( 1999-2001

Award-winning Web-based broadcasting network representing more than 70

television stations.

Sports/News Editor

Established and managed Internet-based sporting news presence for 2 branded

websites. Prepared and edited on-air content for 2 local television news

affiliates.

CALIFORNIA COMMUNITY COLLEGE COMMISSION ON ATHLETICS, Sacramento,

California ( 1998-1999

Governing body for 106 state community colleges with athletic programs.

Director of Sports Information

Oversaw communication and dissemination of information from league to teams

and public through multiple media outlets, such as print, e-mail, Web, and

radio. Launched and administered league website. Coordinated semi-annual

league meetings and state-wide convention. Managed interaction and press

releases regarding corporate sponsors.

RYAN MICHAEL HOPPING

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PROFESSIONAL EXPERIENCE Continued

SACRAMENTO CITY COLLEGE ATHLETIC DEPARTMENT, Sacramento, California ( 1996-

1998

2-year community college with enrollment of over 20K students.

Sports Information Director

Guided media/public relations activities for 16 sports teams. Created press

releases and information regarding player/game statistics. Coordinated

press interviews with players/coaches. Oversaw sporting event management

for football, basketball, baseball, and softball.

ADDITIONAL EXPERIENCE

Public Communications Assistant, AMERICAN RED CROSS-SACRAMENTO/SIERRA

CHAPTER

Manager, Youth Programs, SACRAMENTO KNIGHTS PROFESSIONAL SOCCER

Sports Marketing Intern, CALIFORNIA STATE UNIVERSITY SACRAMENTO

EDUCATION

Bachelor of Arts in Communications Studies

California State University Sacramento, Sacramento, California

AFFILIATIONS

College Sports Information Director's Association (CoSIDA)

International Association of Business Communications ~ Sacramento Public

Relations Association

EVENT CONTRIBUTIONS & AWARDS

Media Assistant for 2010 NCAA Women's Basketball Regional Finals

Media Assistant for 2007 & 2002 NCAA Men's Basketball Tournament 1st & 2nd

Rounds, for 2000 U.S. Olympic Track & Field Trials, and for 1999 John

Hancock U.S. Gymnastics Championships.

Athlete Administration Assistant for 2001 National Junior Olympic Track &

Field Championships.

. Event Manager for 1998 California Community College Football State

Championship Game.

. Assistant Bowl Manager 1997 & 1996 Capital Shrine Bowl Games.

. Merit Award Recitient from the International Association of Business

Communications.

. Eagle Scout Award Recipient from the Boy Scouts of America.

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