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Sales Manager

Litchfield Park, Arizona, 85340, United States
May 30, 2010

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Kurt R. Mattson

***** *. ***** ***** **.

Litchfield Park, AZ 85340

(480) ***-****


I am a results-oriented, decisive leader with extensive experience and

skilled in marketing with outstanding success in the creation and

implementation of successful marketing strategies and sales campaign. I am

seeking a position that will leverage my expertise, skills, creative

talents, and commitment to excellence to add value and increase

profitability to the organization.


Strategic Marketing Implementation. Powerful capacity to tackle challenging

marketing assignments and achieve superior returns. Jump-started sales of

billing product by implementing hands-on strategy to drive results and

conducting a product re-launch and designing additional sales tools to

effectively position product. Result was top sales in the country by a 5-to-

1 margin and exceeding all revenue expectations by 400%.

Project Management. Significant experience creating and implementing

projects with effective outcomes. Conceived and actualized expert speaker

program, designed to penetrate firms with products and to drive database

usage and preference. Results were increased revenue and usage of 60-250%.

Business Intelligence and Competitive Analysis. Gathered competitive

intelligence and investigated customer buying trends, and competitors'

products and marketing focus to vigorously position products and services

with consumers. Used analytical approach in developing a marketing strategy

for driving new CLE service sales. Result was national and divisional

awards for most sales and total revenue, as well as the top individual

award for sales, outpacing others by 3-to-1 margin.

Budgeting and Forecasting. Proficient in analyzing revenue opportunities

and maximizing return on investment of marketing and promotion. In charge

of marketing and sales budgets for field campaigns for law firm, and led

annual forecasting of territories and corresponding marketing budgets at

regional and individual account level.

Problem Solving & Analysis. Vast experience in creating solutions for

staff, organization, and customers. Over 20 years experience in solving

customer issues, employee concerns, and product challenges.


Legal Research Center (Phoenix, AZ). Business Development Consultant

(2010): In this current role, achieve sales and acquisition targets by

pursuing new business through strategic prospecting and account development

through product training and demonstration. Look for strategic

opportunities that align with corporate direction, and assists in

identifying market opportunities by message development, customer

identification, and channel coordination.

Sheshunoff Information Services. (Austin, TX). Director of Product

Marketing & Marketing Strategy. 2009-2010: Led overall product performance

and strategy for development of new and existing product planning;

coordinated with channel leads, branding, and development of annual

marketing budget and channel selection (direct mail, website, email, social

networking, association relations, or sales team); market analysis,

competitive analysis, and customer insights. Designed marketing strategy

and developed eLearning program.

InterActive Legal. (Melbourne, FL). Marketing Manager. 2008. Oversaw all

marketing, advertising and promotional efforts, and established marketing

strategies for expert drafting and productivity systems. Evaluated market

research, competitor data; created and implemented strategic marketing


Thomson West. (St. Paul, MN, Denver, CO, and Phoenix, AZ). 1990-2007:

Progressively increased responsibilities/promotions in marketing, sales,

training, product development, and customer service.

Marketing Manager. 2000-07. Designed, implemented, and drove initiatives

to successful results of increased new sales and market share.

Championed new acquisitions such as CourtExpress (docket research and

document retrieval) and LegalEdcenter (online CLE service). Greatest

success in championing new sales of Westlaw Litigator , an integrated

platform combining litigation resources and workflow tools to support all

phases of litigation.

Government and Academic Field Manager. 1996-99. Closed sales and

negotiated strategic government contracts in five states, and increased

user preference in law schools with 25% gain in market share.

Corporate Trainer/Product Marketer. 1995-96. Educated field staff on

selling strategies and benefits of products, and conducted presentations

at organizations throughout US and Canada.

Product Development Liaison. 1992-96. Lead development projects including

design and enhancement throughout company, and coordinated testing and

reviewed market research and collateral.

WESTfax Product Manager. 1991-95. Directed document delivery service, and

managed pricing, contract negotiations, product development, marketing,

order automation, invoicing system, and public relations.

Pike & Fischer, Inc., Bethesda, MD. 1989-90: Legal Editor. Composed head

notes and legal analysis for Federal Rules Service and UCC Reporter


Shugoll Market Research, Bethesda, MD. 1988-89. Market Research Associate.

Collected qualitative and quantitative marketing research data, and

recruited candidates for focus groups.

Lommen, Abdo, Cole, King & Stageberg, P.A., Minneapolis, MN. 1986-88: Law

Clerk. Assisted with legal research for practice groups, and assisted with

drafting of trial briefs and appellate research.

AWARDS (All achieved at Thomson West)

Century Club (Quota), 2001-2007 Sales Award of Excellence, 2007

President's Club (Sales Manager of the Year, 2003 and 2004

performance), 2003

Legal Ed Center Award, Most Sales, Regional Manager Initiative Winner,

2002 2003-07

Top Contract Award (Dollars) WRP, Top Sales, Litigator, 2003-2005.


Advisory Board Delegate, 2006-2007 Top Revenue, ResultsPlus, 2004.

Top Revenue, Practice Group Focus, Most Sales, WRP, 2005



George Washington University (Washington, DC): LLM (Labor and Employment)

in 1989.

William Mitchell College of Law (St. Paul, MN): JD in 1988.

University of Minnesota (Minneapolis, MN): BA (History, Sociology) in 1985.


Admitted, Minnesota State Court, 1988.


Demise of Disparate Impact on the Rehnquist Court, University of ND Law

Review, Volume 67, 1991.

Jump in Da Lake, Lake Superior Magazine, Fall 1990.

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