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Marketing Manager

2026, United States
May 30, 2010

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Mary Kay Lofurno

** ******** ****

(781) ***-****

Dedham, MA 02026

Senior Online Marketing Management Professional


I have spent the last six years at SyberWorks crafting an online lead

generation "engine" using SEO, SEM, social media, Web 2.0, RSS, blogging,

content syndication, email marketing, affiliate, direct mail, phone, and

web campaigns that has grown company revenue 30% year over year since 2004.

Expertise in: online marketing, web events, Flash, HTML, and text e-mail

marketing, lead generation, subscriber acquisition, customer acquisition

and retention programs, user interface design and development, web traffic

analysis, search-engine optimization, search engine marketing, social

media, web 2.0 marketing, database marketing, podcasting, video

optimization, content tagging, commenting, long tail search, events,

marketing technology infrastructure, marketing automation, campaign and

project management.

Strengths include: leadership and team building; written and verbal

communications; creative problem solving, pay per click and display/CPM

marketing programs, link building, directory submissions, media buying,

collateral; negotiating, press releases, and A/B split and multivariate



Windows 98, Microsoft Office 2000, XP (Word, Excel, PowerPoint, Outlook,

Access, FrontPage, etc.) HTML, Dreamweaver, Acrobat, Lotus

Notes/SmartSuite, ACT!, Goldmine,, Web Position Gold,

Genius, Hitbox, NetTracker, Web Trends, Google Analytics, Conversion Ruler,

relational databases, content development, RSS, content syndication, and



Marketing & GSA Contracts Manager

SyberWorks, Inc., Waltham, MA, 2004-Present

Custom SaaS e-learning solutions company that specializes in learning

management systems and online training

. Grow company revenue 30% year over year since 2004 with full P&L


. Manage pay per click (PPC) search engine marketing campaigns tripling

lead generation production with click-through-rates ranging from 11.9

to 24% while reducing monthly search engine marketing campaign

expenditures by 50%.

. Perform search engine optimization and implement search engine

marketing techniques resulting in a 300% increase in organic search

engine traffic in less than 3 months.

. Doubled external and inbound links in less than two months using

content syndication, RSS, and blogging.

. Craft, manage and optimize online media personas for senior management

team on Linkedin and Facebook.

. Optimize and develop Twitter pages, manage groups and other social

media site profiles.

. Create and develop 3 separate podcast series, two monthly, one weekly,

promoting them using various social media tactics and widgets.

. Generate and output 12 to 15 optimized online press releases a month.

. Plan, implement, and manage Salesforce and Genius marketing automation

integration and execution.

. Manage two full-time and one part-time report.

Mary Kay Lofurno

64 Garfield Road

(781) ***-****

Dedham, MA 02026 (Page 2)

Online Marketing Services Manager

Sunesis Marketing, Inc, Newton, MA, 2001-2004

Marketing consulting firm that specializes in online and database marketing

. Performed search engine optimization for web sites to increase their

rankings in the search engines and directories into the upper 25% for

each category.

. Developed interface to help site meet Section 508 usability standards for

users with disabilities.

. Created and managed pay per click (PPC) search engine marketing programs

in Google and Overture, increasing traffic immediately with click-through-

rates ranging from 4 to 12.7%.

. Developed, managed and used data-mining across various multi-channel

advertising and marketing programs such as email, direct mail, search

engine marketing to drive sales.

Marketing Services Manager

Innovia Corporation, Inc., Norwood, MA (owned by Corporate Software), 2000-


Leading provider of web events for companies such as Microsoft, Adobe,

Veritas, etc.

. Developed and managed Marketing Services product offering to drive target

audiences to live online marketing events for clients.

. Negotiated and managed vendor relationships that compose the Marketing

Services product offering resulting in a monthly 34% cost savings.

. Conceived and developed events marketing strategies to drive an audience

to the client's events to a minimum of 85% capacity.

. Tested and analyzed the success of different online marketing

technologies in driving a target audience to an event, including flash e-

mail or click and connect technology with implementation increasing

response by 22%.

. Developed and managed Innovia's own lead generation efforts using e-mail,

direct mail, and tradeshows.

Technology Marketing Manager

pennNET, Nashua, NH, 1999-2000

Online, business to business web/e-commerce infomediary in the advanced

electronic technology industries,,

. Marketed and promoted 16 vertical portal sites in advanced technology


. Grew online B2B communities with e-mail marketing programs resulting in a

70% average monthly growth in registered users.

. Branded, positioned, and launched online web-based product sourcing

application tool for engineers to source complex technology products.

. Managed, developed, and marketed partner affiliate relationships with,, and, driving traffic from

5,000 registered users to over 2 million users in a year and a half.

. Developed, promoted, and marketed pennNET presence at more than 20

industry specific tradeshows and events.


University of Hartford, MBA (Marketing Concentration)

SUNY Buffalo, BA in English

Software Council Fellowship Program, MA

Writing for the Web, Information Mapping, MA

Bentley College, Certificate in Internet Systems Management


Search Engine Marketers of New England

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