Marketing Manager
Resume:
Mary Kay Lofurno
Dedham, MA 02026
abmqnu@r.postjobfree.com
Senior Online Marketing Management Professional
Summary:
I have spent the last six years at SyberWorks crafting an online lead
generation "engine" using SEO, SEM, social media, Web 2.0, RSS, blogging,
content syndication, email marketing, affiliate, direct mail, phone, and
web campaigns that has grown company revenue 30% year over year since 2004.
Expertise in: online marketing, web events, Flash, HTML, and text e-mail
marketing, lead generation, subscriber acquisition, customer acquisition
and retention programs, user interface design and development, web traffic
analysis, search-engine optimization, search engine marketing, social
media, web 2.0 marketing, database marketing, podcasting, video
optimization, content tagging, commenting, long tail search, events,
marketing technology infrastructure, marketing automation, campaign and
project management.
Strengths include: leadership and team building; written and verbal
communications; creative problem solving, pay per click and display/CPM
marketing programs, link building, directory submissions, media buying,
collateral; negotiating, press releases, and A/B split and multivariate
testing.
Technical:
Windows 98, Microsoft Office 2000, XP (Word, Excel, PowerPoint, Outlook,
Access, FrontPage, etc.) HTML, Dreamweaver, Acrobat, Lotus
Notes/SmartSuite, ACT!, Goldmine, SalesForce.com, Web Position Gold,
Genius, Hitbox, NetTracker, Web Trends, Google Analytics, Conversion Ruler,
relational databases, content development, RSS, content syndication, and
blogging
Experience:
Marketing & GSA Contracts Manager
SyberWorks, Inc., Waltham, MA, 2004-Present
Custom SaaS e-learning solutions company that specializes in learning
management systems and online training
. Grow company revenue 30% year over year since 2004 with full P&L
responsibility.
. Manage pay per click (PPC) search engine marketing campaigns tripling
lead generation production with click-through-rates ranging from 11.9
to 24% while reducing monthly search engine marketing campaign
expenditures by 50%.
. Perform search engine optimization and implement search engine
marketing techniques resulting in a 300% increase in organic search
engine traffic in less than 3 months.
. Doubled external and inbound links in less than two months using
content syndication, RSS, and blogging.
. Craft, manage and optimize online media personas for senior management
team on Linkedin and Facebook.
. Optimize and develop Twitter pages, manage groups and other social
media site profiles.
. Create and develop 3 separate podcast series, two monthly, one weekly,
promoting them using various social media tactics and widgets.
. Generate and output 12 to 15 optimized online press releases a month.
. Plan, implement, and manage Salesforce and Genius marketing automation
integration and execution.
. Manage two full-time and one part-time report.
Mary Kay Lofurno
64 Garfield Road
Dedham, MA 02026 (Page 2)
abmqnu@r.postjobfree.com
Online Marketing Services Manager
Sunesis Marketing, Inc, Newton, MA, 2001-2004
Marketing consulting firm that specializes in online and database marketing
. Performed search engine optimization for web sites to increase their
rankings in the search engines and directories into the upper 25% for
each category.
. Developed interface to help site meet Section 508 usability standards for
users with disabilities.
. Created and managed pay per click (PPC) search engine marketing programs
in Google and Overture, increasing traffic immediately with click-through-
rates ranging from 4 to 12.7%.
. Developed, managed and used data-mining across various multi-channel
advertising and marketing programs such as email, direct mail, search
engine marketing to drive sales.
Marketing Services Manager
Innovia Corporation, Inc., Norwood, MA (owned by Corporate Software), 2000-
2001
Leading provider of web events for companies such as Microsoft, Adobe,
Veritas, etc.
. Developed and managed Marketing Services product offering to drive target
audiences to live online marketing events for clients.
. Negotiated and managed vendor relationships that compose the Marketing
Services product offering resulting in a monthly 34% cost savings.
. Conceived and developed events marketing strategies to drive an audience
to the client's events to a minimum of 85% capacity.
. Tested and analyzed the success of different online marketing
technologies in driving a target audience to an event, including flash e-
mail or click and connect technology with implementation increasing
response by 22%.
. Developed and managed Innovia's own lead generation efforts using e-mail,
direct mail, and tradeshows.
Technology Marketing Manager
pennNET, Nashua, NH, 1999-2000
Online, business to business web/e-commerce infomediary in the advanced
electronic technology industries
www.solid-state.com, www.laserfocus.com, www.cleanrooms.com
. Marketed and promoted 16 vertical portal sites in advanced technology
industries
. Grew online B2B communities with e-mail marketing programs resulting in a
70% average monthly growth in registered users.
. Branded, positioned, and launched online web-based product sourcing
application tool for engineers to source complex technology products.
. Managed, developed, and marketed partner affiliate relationships with
Yahoo.com, AOL.com, Headhunter.net and Prosavvy.com, driving traffic from
5,000 registered users to over 2 million users in a year and a half.
. Developed, promoted, and marketed pennNET presence at more than 20
industry specific tradeshows and events.
Education:
University of Hartford, MBA (Marketing Concentration)
SUNY Buffalo, BA in English
Software Council Fellowship Program, MA
Writing for the Web, Information Mapping, MA
Bentley College, Certificate in Internet Systems Management
Associations:
Search Engine Marketers of New England www.semne.org
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