Manager Management
Resume:
Mark Law ******@*******.*** Cell: ***
GLOBAL PRODUCT INNOVATION, STRATEGY, & EXECUTION offering 14+ years of
successful Product Leadership experience for online, mobile, and software
companies - Microsoft, Yahoo!, and AOL.
. Expertise in software and web services, local search, mapping, social
media, online and mobile display and search advertising. Able to predict
and leverage industry trends and consumer behaviors to create state-of-
the-art content and advertising platforms, online products and mobile
services that produce revenues in the hundreds of millions of dollars.
. Synergistic, agile, collaborative product leadership across Product
Management, Design, Development, Marketing, Sales, SEO and Customer
Support to define and deliver targeted products, features, and
functionality. Global citizen who drives successful development of
relevant and engaging localized solutions.
. Inspirational leader by example who develops, restructures, and
galvanizes diverse global work groups into peak-performing, engaged teams
- earning confidence of executive teams, respect of peers and partners,
and unwavering loyalty of direct reports.
. Valued as an audacious, passionate communicator and visionary rainmaker
who innovates and transforms business strategies and raw concepts into
pragmatic product roadmaps, leveraging technical, marketing, and business
acumen to deliver popular, profitable online, mobile and developer
solutions.
EXPERIENCE
ALIKELIST, Denver, CO & Sunnyvale, CA
2009 - Present
Silicon Valley Startup - Innovator of social-local business platform, web
site and mobile applications
Vice President, Product & Social Community
Recruited to report to CEO and drive fast-track product strategy, planning,
roadmap and development.
Within 6 months, crystallized the corporate product strategy into market-
ready products across the web, mobile and distribution products and
services for B2C as well as B2B within first-round VC capital constraints.
Assembled a 'dream team' of 8 highly accomplished leaders in Product
Management, Design, Customer Support, and Community Management who:
. Leveraged the new Facebook sign-in and Open Graph to create an instant
User community for AlikeList and its business customers.
. Applied agile product and engineering methodology to produce two betas
and one full version of the web product, iphone ap and a portfolio of 62
API's.
. Coordinated the SEO/SEM Consumer and Businesses plan and campaigns across
major search engines and social network sites. Launched online media
advertising and affiliate revenue partnerships.
AOL Mapquest, Denver, CO 2008 -
2009
A market leader in online and mobile mapping and Local products and B2B Web
Services
Vice President, Product Management
Recruited from Yahoo! to reenergize the MapQuest Product Suite, drive
online and mobile product strategy and advertising revenue products,
growing and establishing new markets via product evolution and innovation.
Reporting to SVPs, led product strategy for all MapQuest products with
combined revenue generation of $100M+ per year.
. Directed redevelopment of MapQuest.com, a 40M+ Unique Visitor per month
consumer mapping site, MapQuest B2B and B2C enterprise and 3rd-party
developer web service products used by 1000+ companies, thousands of
developers. Launched MapQuest Mobile products and advertsing with over 5M
users / subscribers.
. Re-organized and revitalized the 40+ person MapQuest product,
advertising, user experience and design, SEO/SEM and customer support
organizations to be competitive with Microsoft, Google and Yahoo!.
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Mark Law Page 2 ******@*******.*** Cell:
AOL Mapquest, Denver, CO 2008 -
2009
Vice President, Product Management - continued
Out-performed expectations against the challenge of a 10%+ budget
reduction:
. Defined framework for success, recruited and motivated a peak-producing
sales and marketing team
. Led the vision and product development for MapQuest for Mobile WAP (5.5M
UV's) and wireless products on RIM, Android and Apple IPhone devices.
IPhone app was downloaded 2M times in 4 months, ranked as the #1 free
navigation application in the Apple App store.
. Motivated a cross-functional team to produce a new "Local on AOL" global
vision, corporate strategy, platform and product requirements for the AOL
Executive Team.
. Credited with transforming a "utility" site to an again-respected brand
and instilling team with Silicon Valley passion and sense of urgency in
delivery of innovative, competitive products.
. Grew sponsorship revenues 1000% in 12 months against the challenge of a
declining audience base, page view and advertising market. Met overall
annual revenue targets even with a 50% reduction in number of ads.
. Launched several new MapQuest Platform capabilities, including Local on
MapQuest.com accessed immediately by over 1 M Unique Visitors in the
first month and the new "My Places" personalization service accessed by
11M Unique Visitors.
. Managed team responsible for the business needs and product integration
with 22 AOL Channel properties.
YAHOO! Sunnyvale, CA 2005 -
2008
A world-class global online media company
Senior Director, Y! Geo
Promoted by Chief Product Officer to lead a new integrated, centralized Y!
Geo organization. Reported to SVP Y! Platforms.
. Envisioned and realized a centralized global product, leading strategy,
engineering, design and project management Y! Geo organization, gaining
Y! Executive Management approval.
. Formed and inspired a matrixed Engineering & Product Team of 30 located
across the US, the UK, and India.
. Global strategy and product execution for every geo product across all Y!
business units including Search, Channel Content, social media,
Advertising and 3rd Party and Partner Services.
. Led cross- functional and organizational teams to implement geo-features
across most Y! Content Channels: Flickr, Local, Home Page, Local, Groups,
Messenger, Mail, Answers, Hot Jobs, News, 360, Y! Profile, etc.
. Global P&L responsibility for maps.yahoo.com and geo-features across Y!
Content Sites. Met revenue and audience traffic targets.
Director, Y! Behavioral and Geo Targeting Platforms and Services Global
Senior Product Manager
Recruited from Microsoft to complete acquisition, development and then
global deployment of a new international GeoSpatial Platform across
multiple Yahoo! Channels.
Reporting to VP Strategic Data Services, inspired a cross-functional team
of 40 (engineering, operations, project management, test) to conceive,
architect, develop and deploy next-generation Audience Targeting platform
encompassing behavioral targeting, retargeting, category targeting,
demographic and geo-targeting for Yahoo! Content Sites, display and
Sponsored Search Advertising, Y! O&O Ad Networks and Partnerships.
. Launched Yahoo!'s Geo-platforms for user location profile management,
content management and ad geotargeting.
. Led global implementation of geotargeting in Sponsored Search and Display
advertising that produced $250MM USD in new revenue.
. Led Y! Maps platform deployments in US and Canada, and Y! Maps and Local
in Western Europe and India.
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Mark Law Page 3 ******@*******.*** Cell:
Microsoft Corporation, Redmond, WA
2000- 2005
Global leader in software, services and solutions for businesses and
consumers.
Group Product Manager, Virtual Earth, MSN Maps and Directions, MapPoint Web
and Mobile Services
Reporting to General Manager, Microsoft MapPoint - Responsibilities:
Global product management for MSN Maps and Directions. Led expansion into
10 countries.
. Member of team that defined Virtual Earth (now Bing Maps), securing
support and funding from Bill Gates.
. Led product management, advertising products and GTM program for several
releases of Virtual Earth, MapPoint Web Services and Mobile Map/Local
products.
. Worked with Business Development on technology and data licensing and
M&A.
. Led first implementation of Sponsored Search advertising in MSN Channels.
. Directed Online consumer and competitive research and analysis
. Managed Product Planning, Management and Marketing for MapPoint Product
and Services across all Microsoft enterprise sales and marketing
verticals.
. Earned Microsoft Gold Star Award in 2005 (Top 5% MS employees).
Business Manager and International Product Planner, MSN Money
Reporting to Sr. Director, led product management and roadmap for all 8
International MSN Money channels.
. Led localization requirements for Money Channels and product utilities
including the mutual fund center and Life Event Decision Centers and
associated calculators.
. Product business lead for US MSN Fin-Service Sales on multi-million-
dollar ad campaigns with Fortune 100 clients. Team achieved $100M fiscal
year revenue targets.
QUIKMAP TECHNOLOGIES, Victoria, British Columbia
1998-2000
Private company - Innovative leader in geospatial and data analytics
software
Product Development Corporate Strategy
Led product strategy, roadmap, strategic partnerships and global sales for
QuickMap that produced electronic mapping, remote sensing, location
services, internet mapping and desktop GIS software sold in 20 countries.
Established industry-leading product demo offer and accessible price point,
rapidly establishing global customer base. Assembled global help desk and
customer support in 12 languages. Positioned company for profitable sale.
Orca Technologies International Inc., Victoria, British Columbia
1997-2000
Global Internet and client-enterprise software and consulting firm
Product Development Corporate Strategy
Led product strategy for private 100+ person software, internet services
and web services consulting company offering desktop and enterprise Asset
Tracking and Financial Management software and customization client server
and web services that was purchased and deployed by private professional
companies and government agencies in Canada and the US. Consulting
division served government agencies and private firms in US, Canada and
Africa on the utility of Internet technology and software to support
environmental systems decision making and ecosystem management, Community
Engagement, Municipal planning and Public Consultation.
ESRI Canada Ltd., Toronto, Ontario
1996
Global leader in commercial GIS software and consulting
Global Product Manager
Managed marketing, global sales and product/project management for the ESRI
enterprise GIS and Oracle based ArcForest - a forest land information
management software system.
EDUCATION CITIZENSHIP
University of Guelph, Guelph, Ontario Master of Science Bachelor of
Science
UK and Canada Citizenships; US Green Card
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