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Manager Management

Littleton, Colorado, 80124, United States
May 30, 2010

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Mark Law Cell: 408 ***-****


successful Product Leadership experience for online, mobile, and software

companies - Microsoft, Yahoo!, and AOL.

. Expertise in software and web services, local search, mapping, social

media, online and mobile display and search advertising. Able to predict

and leverage industry trends and consumer behaviors to create state-of-

the-art content and advertising platforms, online products and mobile

services that produce revenues in the hundreds of millions of dollars.

. Synergistic, agile, collaborative product leadership across Product

Management, Design, Development, Marketing, Sales, SEO and Customer

Support to define and deliver targeted products, features, and

functionality. Global citizen who drives successful development of

relevant and engaging localized solutions.

. Inspirational leader by example who develops, restructures, and

galvanizes diverse global work groups into peak-performing, engaged teams

- earning confidence of executive teams, respect of peers and partners,

and unwavering loyalty of direct reports.

. Valued as an audacious, passionate communicator and visionary rainmaker

who innovates and transforms business strategies and raw concepts into

pragmatic product roadmaps, leveraging technical, marketing, and business

acumen to deliver popular, profitable online, mobile and developer



ALIKELIST, Denver, CO & Sunnyvale, CA

2009 - Present

Silicon Valley Startup - Innovator of social-local business platform, web

site and mobile applications

Vice President, Product & Social Community

Recruited to report to CEO and drive fast-track product strategy, planning,

roadmap and development.

Within 6 months, crystallized the corporate product strategy into market-

ready products across the web, mobile and distribution products and

services for B2C as well as B2B within first-round VC capital constraints.

Assembled a 'dream team' of 8 highly accomplished leaders in Product

Management, Design, Customer Support, and Community Management who:

. Leveraged the new Facebook sign-in and Open Graph to create an instant

User community for AlikeList and its business customers.

. Applied agile product and engineering methodology to produce two betas

and one full version of the web product, iphone ap and a portfolio of 62


. Coordinated the SEO/SEM Consumer and Businesses plan and campaigns across

major search engines and social network sites. Launched online media

advertising and affiliate revenue partnerships.

AOL Mapquest, Denver, CO 2008 -


A market leader in online and mobile mapping and Local products and B2B Web


Vice President, Product Management

Recruited from Yahoo! to reenergize the MapQuest Product Suite, drive

online and mobile product strategy and advertising revenue products,

growing and establishing new markets via product evolution and innovation.

Reporting to SVPs, led product strategy for all MapQuest products with

combined revenue generation of $100M+ per year.

. Directed redevelopment of, a 40M+ Unique Visitor per month

consumer mapping site, MapQuest B2B and B2C enterprise and 3rd-party

developer web service products used by 1000+ companies, thousands of

developers. Launched MapQuest Mobile products and advertsing with over 5M

users / subscribers.

. Re-organized and revitalized the 40+ person MapQuest product,

advertising, user experience and design, SEO/SEM and customer support

organizations to be competitive with Microsoft, Google and Yahoo!.

Continued Page 2

Mark Law Page 2 Cell:

408 ***-****

AOL Mapquest, Denver, CO 2008 -


Vice President, Product Management - continued

Out-performed expectations against the challenge of a 10%+ budget


. Defined framework for success, recruited and motivated a peak-producing

sales and marketing team

. Led the vision and product development for MapQuest for Mobile WAP (5.5M

UV's) and wireless products on RIM, Android and Apple IPhone devices.

IPhone app was downloaded 2M times in 4 months, ranked as the #1 free

navigation application in the Apple App store.

. Motivated a cross-functional team to produce a new "Local on AOL" global

vision, corporate strategy, platform and product requirements for the AOL

Executive Team.

. Credited with transforming a "utility" site to an again-respected brand

and instilling team with Silicon Valley passion and sense of urgency in

delivery of innovative, competitive products.

. Grew sponsorship revenues 1000% in 12 months against the challenge of a

declining audience base, page view and advertising market. Met overall

annual revenue targets even with a 50% reduction in number of ads.

. Launched several new MapQuest Platform capabilities, including Local on accessed immediately by over 1 M Unique Visitors in the

first month and the new "My Places" personalization service accessed by

11M Unique Visitors.

. Managed team responsible for the business needs and product integration

with 22 AOL Channel properties.

YAHOO! Sunnyvale, CA 2005 -


A world-class global online media company

Senior Director, Y! Geo

Promoted by Chief Product Officer to lead a new integrated, centralized Y!

Geo organization. Reported to SVP Y! Platforms.

. Envisioned and realized a centralized global product, leading strategy,

engineering, design and project management Y! Geo organization, gaining

Y! Executive Management approval.

. Formed and inspired a matrixed Engineering & Product Team of 30 located

across the US, the UK, and India.

. Global strategy and product execution for every geo product across all Y!

business units including Search, Channel Content, social media,

Advertising and 3rd Party and Partner Services.

. Led cross- functional and organizational teams to implement geo-features

across most Y! Content Channels: Flickr, Local, Home Page, Local, Groups,

Messenger, Mail, Answers, Hot Jobs, News, 360, Y! Profile, etc.

. Global P&L responsibility for and geo-features across Y!

Content Sites. Met revenue and audience traffic targets.

Director, Y! Behavioral and Geo Targeting Platforms and Services Global

Senior Product Manager

Recruited from Microsoft to complete acquisition, development and then

global deployment of a new international GeoSpatial Platform across

multiple Yahoo! Channels.

Reporting to VP Strategic Data Services, inspired a cross-functional team

of 40 (engineering, operations, project management, test) to conceive,

architect, develop and deploy next-generation Audience Targeting platform

encompassing behavioral targeting, retargeting, category targeting,

demographic and geo-targeting for Yahoo! Content Sites, display and

Sponsored Search Advertising, Y! O&O Ad Networks and Partnerships.

. Launched Yahoo!'s Geo-platforms for user location profile management,

content management and ad geotargeting.

. Led global implementation of geotargeting in Sponsored Search and Display

advertising that produced $250MM USD in new revenue.

. Led Y! Maps platform deployments in US and Canada, and Y! Maps and Local

in Western Europe and India.

Continued Page 3

Mark Law Page 3 Cell:

408 ***-****

Microsoft Corporation, Redmond, WA

2000- 2005

Global leader in software, services and solutions for businesses and


Group Product Manager, Virtual Earth, MSN Maps and Directions, MapPoint Web

and Mobile Services

Reporting to General Manager, Microsoft MapPoint - Responsibilities:

Global product management for MSN Maps and Directions. Led expansion into

10 countries.

. Member of team that defined Virtual Earth (now Bing Maps), securing

support and funding from Bill Gates.

. Led product management, advertising products and GTM program for several

releases of Virtual Earth, MapPoint Web Services and Mobile Map/Local


. Worked with Business Development on technology and data licensing and


. Led first implementation of Sponsored Search advertising in MSN Channels.

. Directed Online consumer and competitive research and analysis

. Managed Product Planning, Management and Marketing for MapPoint Product

and Services across all Microsoft enterprise sales and marketing


. Earned Microsoft Gold Star Award in 2005 (Top 5% MS employees).

Business Manager and International Product Planner, MSN Money

Reporting to Sr. Director, led product management and roadmap for all 8

International MSN Money channels.

. Led localization requirements for Money Channels and product utilities

including the mutual fund center and Life Event Decision Centers and

associated calculators.

. Product business lead for US MSN Fin-Service Sales on multi-million-

dollar ad campaigns with Fortune 100 clients. Team achieved $100M fiscal

year revenue targets.

QUIKMAP TECHNOLOGIES, Victoria, British Columbia


Private company - Innovative leader in geospatial and data analytics


Product Development Corporate Strategy

Led product strategy, roadmap, strategic partnerships and global sales for

QuickMap that produced electronic mapping, remote sensing, location

services, internet mapping and desktop GIS software sold in 20 countries.

Established industry-leading product demo offer and accessible price point,

rapidly establishing global customer base. Assembled global help desk and

customer support in 12 languages. Positioned company for profitable sale.

Orca Technologies International Inc., Victoria, British Columbia


Global Internet and client-enterprise software and consulting firm

Product Development Corporate Strategy

Led product strategy for private 100+ person software, internet services

and web services consulting company offering desktop and enterprise Asset

Tracking and Financial Management software and customization client server

and web services that was purchased and deployed by private professional

companies and government agencies in Canada and the US. Consulting

division served government agencies and private firms in US, Canada and

Africa on the utility of Internet technology and software to support

environmental systems decision making and ecosystem management, Community

Engagement, Municipal planning and Public Consultation.

ESRI Canada Ltd., Toronto, Ontario


Global leader in commercial GIS software and consulting

Global Product Manager

Managed marketing, global sales and product/project management for the ESRI

enterprise GIS and Oracle based ArcForest - a forest land information

management software system.


University of Guelph, Guelph, Ontario Master of Science Bachelor of


UK and Canada Citizenships; US Green Card

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