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Sales Marketing

Arlington, Virginia, 22204, United States
May 31, 2010

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Rebecca A. Ryckman, MBA

**** *. ******** **. #*** Arlington, VA 22204


Strategic Senior Marketing Professional who exudes integrity, ethics, and

commitment on every project and program. Demonstrates commitment to

organizational excellence with every assignment. Particular expertise in

strategic marketing/communication planning and execution, brand management,

program launches, and client services. More than 15 years of experience in

telecommunications, e-commerce, marketing agencies, and non-profit

organizations. Highly skilled at envisioning the possibilities, crafting

solutions, and inspiring others into action. Subject matter expert and

trusted advisor to Senior Management. Known for dynamic communication


Strategic & Tactical Market Planning

Creative Branding & Marketing Communications

Promotion Campaigns

New Product Introduction & Launches

Program Refinement & Management

Budget Management & ROI

Develop & Deliver Client Proposals

Sales Process Development & Management

Business Development & Client Retention

Brand Development & Market Expansion

Effective Sales & Marketing Strategies

Market Positioning

The Stiletto Group, Arlington, VA

Marketing & Business Development Director

2009 - Present

Marketing services firm offering strategic marketing solutions to startups

and small businesses.

Areas of focus: Strategic Marketing Planning, Communications, and Program

Development. Designed strategic marketing plans for clients to grow their

business. Marketing tactic expertise includes; Social Media, SEO, SEM,

Direct Mail, Events, Marketing Programs, and Communications.


The Akron Digital Academy, Akron, Ohio

. Developed 3yr strategic marketing plans. Plan included a

competitive analysis, brand awareness campaign, and re-defined the

target market to maximize enrollments.

Georgetown University, School of Continuing Studies, Washington, DC

. Designed marketing strategy for The Transition Conference, Mom

Congress (partnership with Parenting magazine), and the

Inaugural Graduation Celebration. Drafted content for 2009 Annual


Global Six Communications, Arlington, VA

. Develop market research techniques to understand target market.

. Conduct focus groups and telemarketing efforts to do target market

needs assessment.

. Analyze market research data to develop customer messaging and

marketing techniques.

. Refine marketing plan to include value proposition, target market

definition, marketing techniques, branding, and execution.

Sprint Nextel, Reston, VA

2004 - 2008

Senior Manager - National Sales Recognition Program

National Sales Incentive & Recognition Manager

. Orchestrated copywriting, design, and print production of all internal

communications to support the annual recognition program. Designed,

supported, and lead cross-functional teams (10 people or more).

. Managed $8 million budget.

. Created, implemented, and developed metrics for a national sales

recognition strategy for more than 20,000 sales positions. Resulted in

10% sales lift globally.

. Established new brand identity after Sprint Nextel merger and articulated

a consistent messaging platform across the retail and commercial

business units for President's Circle and Pinnacle Club.

. Facilitated annual strategic planning sessions with top executives to

develop the critical success factors of the recognition programs.

. Unified sales force focused on merged company goals.

. Satisfaction survey showed 90% satisfaction rate on new

brand and messaging platform.

. 600 global winners for recognition programs.

. 50% increase of web site hits on a monthly basis.

ALFA International, Chicago, IL

2003 - 2004 (American Law Firm Association)

Practice Group Coordinator

. Planned events for various law practice groups throughout the


. Designed brochure layouts, development of registration process (200

people/event), event agendas, guest speakers, survey scripting, and


. Managed group events under budget. Exceeded attendance

goals; 500 attendees per event. Achieved 85%

satisfaction rating from attendees.

. Facilitated event improvement discussions. Event

satisfaction rating improved by 10%.

Carlson Marketing Group, San Francisco, CA

2000 - 2002

Account Solutions Manager

. Supported and managed cross-functional teams to customize solutions for

clients based on their business goals.

. Developed various marketing and sales plans encompassing direct mail

campaigns, client events, and training sessions to create brand

awareness and meet business objectives.

. Innovated unique key account management program targeting the top high

tech sales accounts to brand and position Carlson as the top

relationship-marketing firm.

. Created and developed 6 city international road show strategies for

Sun Technologies. Tactics included; audience acquisition, email

campaigns, media placement, viral marketing, and hard copy


. Generated $300,000 worth of new business.Established Carlson as top

relationship marketing firm on the west coast.

. Grew brand awareness by 60% in each city.

. 95% satisfaction rating via attendee survey.

. 100% attendance target met in each city.

VCapital, Chicago, IL

1999 - 2000 Marketing Manager

. Designed strategic marketing strategy and budgets that drove customer

leads and promoted services.

. Developed a portfolio of market surveys to define long-term product


. Designed audience acquisition strategy to include; direct mail campaigns,

email marketing, viral- marketing.

. Created program logo, content, signage, event materials, and registration


. Directed market launch of six-city road-show with an established budget

of $600,000 to brand VCapital, grow client base, and provide an

additional revenue stream.

. Increased customer base by 8%.

. Exceeded attendance goals in all markets with 275 in


AT&T, Chicago, IL

1994 - 1999 Account Manager - Global Services Division

. Devised winning presentations out-performing the competition.

. Created innovative account retention programs to protect key customers

against competition.

. Secured $1 million in new

business through strategic

sales execution,

telemarketing campaigns,

direct mail campaigns, and

client presentations.

. Achieved 150% of quota (4

consecutive years), retained

contracts valued at more than



. 2009, The George Washington

University - MBA

. 1994, University of Dayton -

Dayton, Ohio - BA



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