Rebecca A. Ryckman, MBA
abmqms@r.postjobfree.com
**** *. ******** **. #*** Arlington, VA 22204
Strategic Senior Marketing Professional who exudes integrity, ethics, and
commitment on every project and program. Demonstrates commitment to
organizational excellence with every assignment. Particular expertise in
strategic marketing/communication planning and execution, brand management,
program launches, and client services. More than 15 years of experience in
telecommunications, e-commerce, marketing agencies, and non-profit
organizations. Highly skilled at envisioning the possibilities, crafting
solutions, and inspiring others into action. Subject matter expert and
trusted advisor to Senior Management. Known for dynamic communication
skills.
Strategic & Tactical Market Planning
Creative Branding & Marketing Communications
Promotion Campaigns
New Product Introduction & Launches
Program Refinement & Management
Budget Management & ROI
Develop & Deliver Client Proposals
Sales Process Development & Management
Business Development & Client Retention
Brand Development & Market Expansion
Effective Sales & Marketing Strategies
Market Positioning
The Stiletto Group, Arlington, VA
Marketing & Business Development Director
2009 - Present
Marketing services firm offering strategic marketing solutions to startups
and small businesses.
Areas of focus: Strategic Marketing Planning, Communications, and Program
Development. Designed strategic marketing plans for clients to grow their
business. Marketing tactic expertise includes; Social Media, SEO, SEM,
Direct Mail, Events, Marketing Programs, and Communications.
Clients:
The Akron Digital Academy, Akron, Ohio
. Developed 3yr strategic marketing plans. Plan included a
competitive analysis, brand awareness campaign, and re-defined the
target market to maximize enrollments.
Georgetown University, School of Continuing Studies, Washington, DC
. Designed marketing strategy for The Transition Conference, Mom
Congress (partnership with Parenting magazine), and the
Inaugural Graduation Celebration. Drafted content for 2009 Annual
Report.
Global Six Communications, Arlington, VA
. Develop market research techniques to understand target market.
. Conduct focus groups and telemarketing efforts to do target market
needs assessment.
. Analyze market research data to develop customer messaging and
marketing techniques.
. Refine marketing plan to include value proposition, target market
definition, marketing techniques, branding, and execution.
Sprint Nextel, Reston, VA
2004 - 2008
Senior Manager - National Sales Recognition Program
National Sales Incentive & Recognition Manager
. Orchestrated copywriting, design, and print production of all internal
communications to support the annual recognition program. Designed,
supported, and lead cross-functional teams (10 people or more).
. Managed $8 million budget.
. Created, implemented, and developed metrics for a national sales
recognition strategy for more than 20,000 sales positions. Resulted in
10% sales lift globally.
. Established new brand identity after Sprint Nextel merger and articulated
a consistent messaging platform across the retail and commercial
business units for President's Circle and Pinnacle Club.
. Facilitated annual strategic planning sessions with top executives to
develop the critical success factors of the recognition programs.
. Unified sales force focused on merged company goals.
. Satisfaction survey showed 90% satisfaction rate on new
brand and messaging platform.
. 600 global winners for recognition programs.
. 50% increase of web site hits on a monthly basis.
ALFA International, Chicago, IL
2003 - 2004 (American Law Firm Association)
Practice Group Coordinator
. Planned events for various law practice groups throughout the
organization.
. Designed brochure layouts, development of registration process (200
people/event), event agendas, guest speakers, survey scripting, and
analysis.
. Managed group events under budget. Exceeded attendance
goals; 500 attendees per event. Achieved 85%
satisfaction rating from attendees.
. Facilitated event improvement discussions. Event
satisfaction rating improved by 10%.
Carlson Marketing Group, San Francisco, CA
2000 - 2002
Account Solutions Manager
. Supported and managed cross-functional teams to customize solutions for
clients based on their business goals.
. Developed various marketing and sales plans encompassing direct mail
campaigns, client events, and training sessions to create brand
awareness and meet business objectives.
. Innovated unique key account management program targeting the top high
tech sales accounts to brand and position Carlson as the top
relationship-marketing firm.
. Created and developed 6 city international road show strategies for
Sun Technologies. Tactics included; audience acquisition, email
campaigns, media placement, viral marketing, and hard copy
invitations.
. Generated $300,000 worth of new business.Established Carlson as top
relationship marketing firm on the west coast.
. Grew brand awareness by 60% in each city.
. 95% satisfaction rating via attendee survey.
. 100% attendance target met in each city.
VCapital, Chicago, IL
1999 - 2000 Marketing Manager
. Designed strategic marketing strategy and budgets that drove customer
leads and promoted services.
. Developed a portfolio of market surveys to define long-term product
positioning.
. Designed audience acquisition strategy to include; direct mail campaigns,
email marketing, viral- marketing.
. Created program logo, content, signage, event materials, and registration
process.
. Directed market launch of six-city road-show with an established budget
of $600,000 to brand VCapital, grow client base, and provide an
additional revenue stream.
. Increased customer base by 8%.
. Exceeded attendance goals in all markets with 275 in
attendance/show.
AT&T, Chicago, IL
1994 - 1999 Account Manager - Global Services Division
. Devised winning presentations out-performing the competition.
. Created innovative account retention programs to protect key customers
against competition.
. Secured $1 million in new
business through strategic
sales execution,
telemarketing campaigns,
direct mail campaigns, and
client presentations.
. Achieved 150% of quota (4
consecutive years), retained
contracts valued at more than
$25M.
Education
. 2009, The George Washington
University - MBA
. 1994, University of Dayton -
Dayton, Ohio - BA
Communication
Management/Marketing