Demetria Jones
Charlotte, NC 28269
(704)264-
3915
abmqmo@r.postjobfree.com
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MARKETING PROFESSIONAL
Project Management / Organizational Branding / Marketing Excellence
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Confident, creative and highly qualified marketing professional with 7
years of distinguished performance in the business arena. My background
encompasses an exceptional work ethic and commitment to organizational
objectives within a highly competitive and rapidly changing marketplace.
Proactive marketing professional, team builder and tactical planner with
ability to attract and secure key players in building strong and lasting
business relationships. Customer focused change agent capable of
transforming strategic goals into tactical deliverables. Results oriented
leader with a proven track record of developing and executing mass product
marketing and communication campaigns.
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PROFESSIONAL EXPERIENCE[pic]
Hilton Garden Inn - Rock Hill, SC
July 2008 - Present
Guest Service Agent (Part-time)
. Provide courteous guest service to arriving and in-house guests
. Transmit and receive messages using equipment such as telephone, fax
and switchboard
. Enforce the hotel company credit policies
. Use suggestive selling skills and Hilton marketing programs to
maximize revenue and occupancy levels
. Account for all cash transactions in accordance with hotel and company
policies
. Complete registration process for incoming guests
. Resolve guest challenges throughout their stay in the hotel
United Way of Central Carolinas, Inc. - Charlotte, NC
July 2001- October 2008
Interim Marketing Communications Manager
Responsible for the editorial content and management of media related
material, company brochures, newsletters, website and other publications as
assigned
. Managed, developed and implemented internal and external marketing
communications and community relations activities to promote the
programs and services of United Way of Central Carolinas
. Wrote and edited copy for marketing materials including newsletters,
brochures, campaign materials, annual reports, videos and solicitation
letters
. Researched and wrote success stories
. Provided writing and editing direction for all special events
including invitations, scripts and programs
. Established and maintained professional relationships with agency
communicators
. Developed and encouraged co-branding strategies with United Way and
agencies
Senior Marketing Relationship Manager/Events
Responsible for maintaining accuracy, excellence and continuity of
materials from print to broadcast pieces, special event execution and
metrics collaborating with Vice President of Marketing in developing
marketing communication plans consisting of multiple activities and tactics
in support of United Way's mission, its brand and leveraging partnerships
. Co-wrote and edited copy for marketing materials including
newsletters, brochures, external website, campaign materials, press
releases, annual reports, videos and solicitation letters
. Partnered with graphic designer to conceptualize and produce printed
materials
. Produced monthly television program (United Way & You) reaching more
than 400,000 households
. Organized and manage all United Way events
. Utilize Six Sigma Methodology training to ensure that all United Way
events coincide with company's strategic vision and increase United
Way's market share
. Developed standard event operating procedures so that progress toward
event goals can be measured and analyzed
. Created and managed project plans to track event progress and success
. Established and maintained relationships with outside vendors, media
personnel, volunteers and key community stakeholders
. Managed special event budget of more than $800,000
. Managed production of print and video materials for events
Marketing Assistant II
Collaborated with the Vice President of Marketing, helping to ensure brand
awareness, and provided creative support for the Marketing division
. Assisted with market research analysis and segmentation efforts to
ensure that UWCC campaigns and events are targeted
. Built and maintained relationships that expand organizational
awareness internally and externally
. Wrote and edited corporate collateral pieces, press releases, and op
ed pieces ensuring adherence to style and format and guidelines and
consistent messaging
Executive Office Administrative Assistant /Project Manager
Provided project management support for the President of United Way of
Central Carolinas
. Utilized Six Sigma methodology training to facilitate projects,
conduct needs analyses, analyzed processes and informed management of
results
. Managed Executive Office budget of $400,000+
. Produced keynote speeches, annual President's Report, and
correspondences for the President of United Way of Central Carolinas,
Inc.
. Designed and managed the Executive Office intranet site
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EDUCATION[pic]
The Art Institute of Charlotte, Charlotte, North Carolina
Associates in Applied Science Candidate, Graphic Design, August 2011
Coursework Includes: Photoshop CS3, Illustrator CS3
Pfeiffer University, Charlotte, North Carolina
Master of Science - 2005
Organizational Change & Leadership
University of North Carolina at Charlotte
Bachelor of Arts - 2000
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CERTIFICATIONS
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Six Sigma Greenbelt Certified with Design for Six Sigma
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COMPUTER SKILLS
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MS Word, MS Publisher, MS Excel, MS PowerPoint, MS Outlook, FrontPage,
Photoshop CS3 and Illustrator CS3
References Available Upon Request