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Project Manager Marketing

Charlotte, North Carolina, 28269, United States
May 31, 2010

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Demetria Jones

Charlotte, NC 28269





Project Management / Organizational Branding / Marketing Excellence


Confident, creative and highly qualified marketing professional with 7

years of distinguished performance in the business arena. My background

encompasses an exceptional work ethic and commitment to organizational

objectives within a highly competitive and rapidly changing marketplace.

Proactive marketing professional, team builder and tactical planner with

ability to attract and secure key players in building strong and lasting

business relationships. Customer focused change agent capable of

transforming strategic goals into tactical deliverables. Results oriented

leader with a proven track record of developing and executing mass product

marketing and communication campaigns.



Hilton Garden Inn - Rock Hill, SC

July 2008 - Present

Guest Service Agent (Part-time)

. Provide courteous guest service to arriving and in-house guests

. Transmit and receive messages using equipment such as telephone, fax

and switchboard

. Enforce the hotel company credit policies

. Use suggestive selling skills and Hilton marketing programs to

maximize revenue and occupancy levels

. Account for all cash transactions in accordance with hotel and company


. Complete registration process for incoming guests

. Resolve guest challenges throughout their stay in the hotel

United Way of Central Carolinas, Inc. - Charlotte, NC

July 2001- October 2008

Interim Marketing Communications Manager

Responsible for the editorial content and management of media related

material, company brochures, newsletters, website and other publications as


. Managed, developed and implemented internal and external marketing

communications and community relations activities to promote the

programs and services of United Way of Central Carolinas

. Wrote and edited copy for marketing materials including newsletters,

brochures, campaign materials, annual reports, videos and solicitation


. Researched and wrote success stories

. Provided writing and editing direction for all special events

including invitations, scripts and programs

. Established and maintained professional relationships with agency


. Developed and encouraged co-branding strategies with United Way and


Senior Marketing Relationship Manager/Events

Responsible for maintaining accuracy, excellence and continuity of

materials from print to broadcast pieces, special event execution and

metrics collaborating with Vice President of Marketing in developing

marketing communication plans consisting of multiple activities and tactics

in support of United Way's mission, its brand and leveraging partnerships

. Co-wrote and edited copy for marketing materials including

newsletters, brochures, external website, campaign materials, press

releases, annual reports, videos and solicitation letters

. Partnered with graphic designer to conceptualize and produce printed


. Produced monthly television program (United Way & You) reaching more

than 400,000 households

. Organized and manage all United Way events

. Utilize Six Sigma Methodology training to ensure that all United Way

events coincide with company's strategic vision and increase United

Way's market share

. Developed standard event operating procedures so that progress toward

event goals can be measured and analyzed

. Created and managed project plans to track event progress and success

. Established and maintained relationships with outside vendors, media

personnel, volunteers and key community stakeholders

. Managed special event budget of more than $800,000

. Managed production of print and video materials for events

Marketing Assistant II

Collaborated with the Vice President of Marketing, helping to ensure brand

awareness, and provided creative support for the Marketing division

. Assisted with market research analysis and segmentation efforts to

ensure that UWCC campaigns and events are targeted

. Built and maintained relationships that expand organizational

awareness internally and externally

. Wrote and edited corporate collateral pieces, press releases, and op

ed pieces ensuring adherence to style and format and guidelines and

consistent messaging

Executive Office Administrative Assistant /Project Manager

Provided project management support for the President of United Way of

Central Carolinas

. Utilized Six Sigma methodology training to facilitate projects,

conduct needs analyses, analyzed processes and informed management of


. Managed Executive Office budget of $400,000+

. Produced keynote speeches, annual President's Report, and

correspondences for the President of United Way of Central Carolinas,


. Designed and managed the Executive Office intranet site



The Art Institute of Charlotte, Charlotte, North Carolina

Associates in Applied Science Candidate, Graphic Design, August 2011

Coursework Includes: Photoshop CS3, Illustrator CS3

Pfeiffer University, Charlotte, North Carolina

Master of Science - 2005

Organizational Change & Leadership

University of North Carolina at Charlotte

Bachelor of Arts - 2000




Six Sigma Greenbelt Certified with Design for Six Sigma




MS Word, MS Publisher, MS Excel, MS PowerPoint, MS Outlook, FrontPage,

Photoshop CS3 and Illustrator CS3

References Available Upon Request

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