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Sales Marketing

Location:
7307, United States
Posted:
June 01, 2010

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****** *******

*** ******* ****** **, ****** City, New Jersey 07307

973.***.**** . *************@*****.***

QUALIFICATIONS PROFILE

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A vibrant marketing professional offering successful experience in

understanding and expanding market positioning through thoughtful, cost

effective traditional and non-traditional lifestyle marketing methods.

Improving brand recognition through tactical marketing initiatives,

developing and leveraging lucrative partnerships/relationships and

effective brand management. Repeated success garnering brand recognition

through favorable product association, innovative marketing campaigns,

compelling event production and tactical sponsorship packaging helping to

secure favorable/positive press.

Core strengths in the following:

. Marketing Campaign Management

. Creative Collateral Development

. High Profile Event Production

. Project Budgeting & Expense Control

. Strategic Planning & Implementation

. Vendor Relationship Management

. Superb Interpersonal Skills

. Public, Community & Media Relations

PROFESSIONAL EXPERIENCE

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Wynn Resorts, Las Vegas, Nevada, January 2007 - March 2009

Director of Marketing -Blush at Wynn Las Vegas

-Strengthened brand recognition and corporate identity by directing all

marketing initiatives, sponsorship initiatives, special events/projects,

and collateral production to ensure that sales and marketing objectives are

achieved and revenue opportunities are maximized.

-Spearheaded all e-commerce marketing, including concept/strategy

development, implementation and execution resulting in high customer

acquisition and retention.

-Positioned Blush Boutique Nightclub (at Wynn Las Vegas) at the forefront

of the industry by providing strategic direction to its overall marketing

efforts, effectively liaising with each division to develop marketing plans

(such as sales, events, and lifestyle marketing departments), and managing

the successful execution of marketing plans.

-Formulate yearly marketing and expenses plans to ensure profitable growth,

interprets business and market trends in order to forecast accurate

financial result, and identifies gaps between actual and plan and takes

appropriate action to address any differences.

-Oversaw the grand opening of Blush Boutique Nightclub in Wynn, Las Vegas,

creating and following the event development timeline and the event budget

as well as coordinating all client and vendor relations.

Virgen Advertising Corporation, Las Vegas, Nevada, October 2006 - November

2007

Director of Lifestyle Marketing and Corporate Relations

-Identified and prioritized influences in the public and private sectors

that can make a difference in the target market for roster of clients by

using custom, methodical, and non-traditional marketing approaches in key

vertical markets.

-Revitalized a traditional advertising agency through the redefinition and

restructuring of internal agency communication process encompassing

lifestyle-marketing discipline.

-Supported overall branding and sales objectives by planning, developing,

and executing stealth, non-traditional marketing strategies for clients.

Assisted businesses and organizations in the identification, connection and

management of relationships with market influencers affecting buyers'

perceptions.

-Developed strong and effective business alliances across divisions on both

local and global level; as well as innovative programs through

sponsorships, events, and relationships for the establishment of presence,

branding, and client retention.

The Light Group, LLC, Las Vegas, Nevada, August 2003 - September 2006

Corporate Sales / Marketing Manager

-Generated special event department revenue through the book, management,

and oversight of corporate, private, and special events in all existing Las

Vegas venues, responsibility for which include Light Nightclub, Caramel

Lounge and Fix Restaurant at Bellagio Resort and Casino.

-Developed marketing strategy for corporate marketing and sales department,

as well as successful marketed nights and special events for various lounge

and nightclub venues.

-Negotiated and executed contracts and wrote sales documents as needed,

alongside the production of weekly, monthly, and annual sales reports for

the sales department including won/lost revenue, P&L's, and sales calendar

maintenance.

-Assisted in overall event design/event contracts including

beverage/catering packages, and venue engineering. Communicated with all

clients, internal departments, management, Food and Beverage Audit, and

Venue GM's.

-Served as liaison for corporate sales department, attended and managed

book events, assisted in research and compiled industry data as required.

Fielded and quantified sales calls, while creating and maintaining sales

filing system/database.

EDUCATIONAL BACKGROUND

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Bachelor of Arts in Political Science, 2001

University of Nevada, Las Vegas, Nevada



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