Project Manager Marketing

JENNENE BIGGINS

**** ***** **** *****, ***********, MD 20747

Phone: 301-***-**** - Fax: 240-***-****

Email: **************@*******.***

A results driven search engine and social media marketing consultant with 8

years hands-on expertise in the travel, spa/wellness, specialty event and

private company industries that provides a unique ability to develop

interactive solutions for a high rate of return and success utilizing Web

2.0 tools and applications. Additional professional experience includes 13

years experience in the hospitality industry and 4 years of installation,

training and technical support of hotel marketing software system.

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

Search Engine and Social Media Marketing Consultant

ProjectSense, LLC

May 2002 - Present

Ecommerce/Email Marketing

. Developed performance strategies and incorporated email best

practices, competitor email trends, and new technologies.

. Performed spam and deliverability testing, analyzed campaign results

and made recommendations based on campaign performance insights.

. Developed and maintained ecommerce site featuring over 100 products.

SEO/SEM

. Developed and managed online marketing campaigns for women's apparel

company, a spa/wellness service, the travel industry and private

company sectors.

. Researched and developed keyword list and meta tag/title descriptions

to increase organic search engine results.

. Created progress reports to create action plan for future internet

objectives and advertising.

. Monitored Pay-Per-Click campaigns and optimized campaigns through

account restructuring, keyword expansion, split testing and landing

page optimization.

Search Engine Marketing Skills

. Search Engine Optimization Strategy

. Consult on SEO Site Architecture

. Landing Page Optimization

. A/B Testing

. Link Building Strategy

. Keyword Research

. Competitive Analysis

SOCIAL MEDIA MARKETING

. Created and managed social media communities (Facebook, Twitter,

YouTube, etc.) to maximize engagement of online audiences, create a

visible social media presence, develop concepts with viral potential,

and maintain a positive online reputation.

. Developed social media strategy and integrated client ideas to

increase community involvement and determine rate of return to fuel

revenue growth.

. Developed and maintained marketing calendar for social media clients

. Monitored and Tracked digital assets to create daily, weekly and

monthly reports that represent community activity and growth

Page 2 - Jennene Biggins

. Created customized Twitter Backgrounds and Facebook Business Pages to

capture potential customers, advertise events and promote product

sales via Facebook installed applications, page updates, and website

banners.

Search Engine Marketing Technical Tools

. Google Analytics, Google Adwords, Google Website Optimizer, Word

Trackers, Keyword Elite, SpyFu, SEO Elite, Webposition, Trackur, SpyFu,

AddThis Social Bookmarking, RSS Feeds, Feedburner

Blogging and Microblogging Platforms

. Blogger, Wordpress.com and Wordpress.org, Plurk, livejournal.com,

Social Media Applications

. Twitter (including additional Twitter applications - Twtpoll, TwtSurvey,

TwtQpon), Flickr, Digg, Stumbleupon, YouTube, Del.icio.us, Wikis, Twellow

Social Networking Platforms

. Facebook, Myspace, Ning, CollectiveX, Bebo, FastPitch!, Multiply Social

Network, NING

Graphic/Website Applications

. Adobe Photoshop, JASC Animation Software, Dreamweaver (html/website

editor), TechSmith Jing (Video), Fullshot

Email Marketing Platforms

. Constant Contact, Email Labs, GetResponse (Implix), Icontact,

Listgrabber, Eudora Pro

Computer Technical Experience

. Microsoft Office(Word, Excel, PowerPoint, Outlook). Adobe Acrobat 8.0,

QuickBooks Enterprise, QuickBooks 2007, Listgrabber, Winzip

Fairfax County Government, Fairfax, VA

Technology Educator II

05/99-04/02

. Managed day to day operations of computer center serving children ages

6-18. Responsibilities Included supervising staff of 5, development of

curriculum and delivery of classes.

Driving Revenue, Rockville, MD

Senior Marketing Consultant

02/97-03/99

. Served as Project Manager for hotel sales and marketing software

application, which included managing 100+ hotel sites through the

implementation of the Windows based software.

Various positions in the Hospitality Industry - Sales, Rooms Division,

Front Office Management

07/86-02/97

EDUCATION

MARKETING SHERPA/MarketingExperiments, Certified Email Marketing, March

2009

DALE CARNEGIE SALES TRAINING, Certificate, 1993

AMERICAN TRANSPORTATION INSTITUTE, Travel and Tourism Degree, 1991 - 1992,

HOWARD UNIVERSITY, Major: Business Management 1984-1988, Washington, DC

REFERENCES AVAILABLE UPON REQUEST

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