Sales Manager

JAMES R. SHIPP

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Change maker.

My track record for increasing revenue and creating programs that are a return on the

marketing investment by the company, make my talents a needed asset. At Western

Newspapers’ PNI division, circulation increased 30% with my efforts in forming the

marketing department and ad space percentage by 18% as the director. All while creating

the Book of Lists for the county and developing a coupon book and local magazine.

My core competencies are solid in marketing, media, sales

management and training. As General Manager of Grenax Broadcasting in Flagstaff, one of

three stations were off the air for an entire month and I creatively managed to maintain the

revenue budget for that month and increase it the following month by over 15% when the

flagship station returned on air. For the past two years these efforts have continued in full

as a consultant with several clients in Arizona

Vice President and General Manager

Grenax Broadcasting II

2006

In charge of every aspect of company operations including FCC license and the corporations

revenue. Created and launched two new formats in the Prescott/Flagstaff Arbitron market. In six

months made KSED, KFLX and KWMX the fastest growing cluster in Arizona. Increasing previous

year’s revenue by over 38% and creating a number one ranking in Cume and AQH for the first

time in the frequencies existence (Fall book 2006). Designed and created all of the marketing for

each stations image positioning in the market.

Director of Marketing and Media

Western Newspapers Inc.

2003 2006

Responsibilities include: Create and implemented the in house marketing, media buying and

advertising entity for all Prescott Newspapers Inc. products included The Book of Lists, The

Pocket Real Estate Guide and Yavapai Magazine. Maintain a $350,000 non profit budget. Place

over $500,000 in media annually and handle all public relations issues. Created “On the Air with

the Daily Courier Radio Show” on KQNA, awarded Best Talk Show in Arizona Division II, by the

Associated Press. Produced and Directed the Heritage Park Zoo Telethon for 2004 and 2005,

netting over $100,000 in contributions. Produced and Directed the Hurricane Katrina Telethon,

netting over $25,000 in contributions. I redesigned all four newspapers logo and images. All

publications are provided with annual marketing plans. I handled the transition for The Daily

Courier Newspaper distribution change from evenings to mornings, with an added increase from

six days to seven days.

Owner

Shipp Shape Media Consulting

1998 to Present

Among other areas of media, as a consultant I have worked with mobile television production

companies catering primarily to live network sports support nationally. My task was to increasing

their production sales reach outside of sports, while maintaining current commitments with ESPN,

CBS, CTV (Canada), and FOX as field producer. Maintained several corporate and restaurant

accounts on a consultation basis with complete marketing analysis and implementation. Task

preformed were videos for ISO 9000 compliance, brochures and marketing materials, sales

training and public relations.

COMMITMENTS

Past Board Member Paragon Motion Pictures, Phoenix, Arizona

Past Board Member of the International Stroke Foundation Arizona

Board Member Phippen Museum (Prescott)

Board Member of the Hispanic Chamber of Yavapai County

Board Member Big Brothers, Big Sisters of Yavapai County

Board Member of Trauma Intervention and Prevention of Arizona

Board Member United Way

Life member of Kappa Alpha Psi Fraternity

Member of Arizona State University Varsity A Club in Athletics

Track and Field Letterman, Arizona State University

AZFL Semi professional football all star two years 2005 and 2006

Member of the National Restaurant Association.

6 time Rocky Mountain Emmy Award Winning Team KPNX

Owner 2008 and 2009 Copper Football League of Arizona Semi Pro Champions Tri City Titans

Receivers coach Bradshaw Mountain High School 2009 2010

EDUCATION

BA Broadcast Communications, Arizona State University, Tempe, Arizona .

Columbia College, Chicago Illinois.

Thirty six credits in advanced media production, media planning and placement, public relations

and corporate communications. Off Campus project with KATZ Radio Chicago.

Lockheed Martin Astronautics Atlas Program supplier workshop I and II.

Sales/Leadership Training

Zig Ziglar Media Training

Tom Hopkins Media Training

Tony Robbins Media Training

Rapport Leadership International (Master Leadership Consultant) 2006

Certified Conative Kolbe Teambuilding Consultant

Technical Training

Admedia Media Buying software

Sony Television and Film editing Level III class

Discrete logic special effects and animation Training

Photoshop

ISO 9000 and Sigma 6 level of qualitative recording

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