Marketing Project
Resume:
Giuseppe Sciarrino
Coram, New York
*********@*****.***
SUMMARY
A forward-thinking and results-oriented media and marketing professional,
with over 15 years in design, project management and corporate marketing
experience, is seeking an opportunity to contribute these qualities to a
well-established organization that values quality outcomes and
quantifiable results. Delivering on goals and objectives, within budget
and exceeding client expectations, is the practical approach taken with
every project and the standard demanded in this contemporary marketplace.
PROFESSIONAL EXPERIENCE
First Mortgage Corporation
Farmingdale, New York
Media and Marketing Director
December 2009 - Present
. Deliver strategic guidance to the executive management team, directing
budgets for all marketing, advertising and media promotions to meet
fiscal goals and contribute to the growth of the organization.
. Perform research and development (R&D) on integrated telecommunications
and call center technologies; increasing profitability by introducing
sound work flow policies and sophisticated data management.
. Conceptualized and developed a marketing portal, including all
collaterals, sales tools, several calculators and rate flow sheets,
which allows easy accessibility for loan officers and the operations
teams.
. Draft and communicate all messaging for customer-facing social media
services (blogs, Facebook and Twitter) by utilizing new technologies to
reach different client demographics, along with traditional marketing
methods such as regional radio commercials.
. Produce print collaterals and partner with production vendors to ensure
clean, on-time deliverables.
GS Freelance & Consulting
Coram, New York
President
March 1996 - Present
Complete Office Interiors Incorporated, Marketing Strategist
. Launched a strategic marketing campaign with a limited initial budget
for both print and online promotions, resulting in a gross gain of more
than $30,000 in revenue derived from online inquiries within the first
month.
. Designed and developed a new company website,
www.completeofficeinteriorsinc.com, by utilizing site analytics to aid
in the advancement of search engine optimization (SEO) to capture a
larger market share and increase revenue.
. Formed a Google AdWords account to maximize advertising dollars, as
well as oversee and mange all budgets and monitor and maintain the
account according to keyword analysis.
. Crafted print visuals for trade publications, brochures and business
cards to continue expand into the community.
. Maintain continuous email marketing campaigns to build existing client
relationships and uncover potential clients.
Turnkey CEO, Creative Design and Development
. Designed and developed company's website, www.turnkeyceo.com, while
utilizing site analytics and SEO tactics to demonstrate a strong web
presence and solid Return On Investment (ROI).
. Within one-month and with a restricted budget, successfully created
project specifications, site mock-ups and front-end public interfaces,
while overseeing the back-end programming and final launch.
. Coordinated a member management system aimed at increasing
communications between managers and clients, as well as a space to
store data and compile crucial information and statistics.
Lend America
Melville, New York
Media Developer & Marketing Director
June 2007 - December 2009
. In-house database design and development of an automated, pre-approval
and lead management system, saving in overall processing time and
offering customizable reports such as individual loan officers'
pipelines, sales teams' production and company profitability by product
line.
. Developed an internet-based marketing portal, including all
collaterals, sales tools, several automatic calculators and rate flow
sheets, which allows easy accessibility for branch-based loan officers
and operations teams.
. Executed a $100k monthly budget for online and commercial advertising.
Scheduled TV commercials and indentified "power hours" for the greatest
reach and strongest ROI for our niche. Utilizing Google Analytics to
both track and set target goals through researching the graphical user
interface (GUI).
. Created, produced and converted advertorials to web ready code for
promotion through YouTube, and advanced SEO methods to ensure that
informative messages reached the widest audience possible and
increasing in-bound inquiries from prospective customers.
. Embraced and utilized new media techniques and social media outlets
such as Facebook and Twitter to reach different demographics and expand
the potential client base.
. Scripted general 15-second spots for local movie theater promotions, as
well as longer promotional pieces scheduled to air on the Lend America
On-Demand channel, which detailed information on how to qualify and
then apply for either a reverse mortgage, FHA loan, refinancing or re-
purchasing.
. Spearheaded a recruitment effort to hire senior programmers by
constructing intriguing ads and interviewing potential candidates, and
conducted daily management of new hires to assist the development of
the marketing strategy.
American Institute of Physics
Melville, New York Webmaster
November
2005 - June 2007
. Synchronized the integration of a new online package, Elastic Path
eCommerce, which offered individuals the ability to purchase single
articles or groups of ten articles from any of AIP journals on
scitation.aip.org.
. Administered the installation and daily maintenance of ad management
software, Accipiter AdManager, including all in-house advertisement
designs and the monitoring and delivery of the related statistics.
. Coordinated the incorporation, release and maintenance of new email
list management software, L-Soft LISTSERV, aimed to provide enterprise-
level performance, managing opt-in email lists, announcement lists and
discussion groups for improved work flow.
. Directed daily operation of entire platform and provided guidance and
support to the operations staff with an open-door policy, encouraging
communication and action-based problem solving.
Project Coordinator
June 2003 - November 2005
. Specialized as liaison for the steadily increasing number of scientific
societies joining AIP.org, determining the specifications of these
clients for the development of the journal platform.
. Built customized coding to support the desired aesthetic and function
of each journal, provided mock-ups to clients for review and offered
data flow charts to demonstrate the site's potential.
. Acted as User Interface Engineer (UIE), introducing clients to AIP
services and guiding them through the design options, demonstrating
statistical analysis of the most successful platform designs that
offered the strongest ROI.
. Offered steady client follow-up via weekly status meetings and
Microsoft Project updates, allowing the clients to shadow the progress
and stay current at each developmental milestone throughout the site's
official launch.
Web Designer & Developer
June 1998 - June 2003
. Partnered with clients to design and develop new portals using JSP for
each scientific journal, offering libraries and universities globally
the opportunity to purchase annual online subscriptions with unlimited
visitor usage, dramatically increasing the overall number of website
visits.
. Served as project lead identifying and selecting software allowing the
IT department to track, identify and analyze web traffic to generate
additional revenue and grow this specific stream dramatically.
. Requested proposals (RFP) and presentations from potential solution
providing vendors, evaluated system capabilities and performed cost
analysis to find strongest ROI.
. Launched products and integrated new technology, acting as Subject
Matter Expert (SME) handling initial launch and on-going training to
all employees.
. Created online advertisements, cross selling the various journals
offered and expanded ad design to outside advertisers seeking to expand
their businesses through the AIP websites.
Long Island Savings Bank
Melville, New York
Web Designer & Developer
March 1996 - June 1998
. Designed and developed site mock-ups for additional portals as a part
of an innovative web department created to brand and launch a new
corporate identity online.
. Reviewed graphic mock-ups and converted files into web-ready images and
code.
. Partnered with external clients such as Multiple Listing Service of LI
(MLSLI) to develop and deliver unique design aesthetics to their brand,
image and online presence.
EDUCATION & TRAINING
Salisbury University
Salisbury, Maryland
Bachelor of Science, Marketing; Concentration in Advertising; Minor in
English
Microsoft Project; Zen Certified Training (PHP)
SKILLS
Microsoft Windows, MAC OS, Fireworks, Flash, Photoshop, Illustrator,
Image Ready, After Effects, Premiere, Corel Draw, AJAX, HTML/XHTML, CSS,
DHTML, PHP, ASP, XSLT, FTP, CGI, JavaScript, RSS, eCommerce, Microsoft
Project,
Oracle Portal, SEO/SEM, Social Media Marketing
REFERENCES UPON REQUEST
Contact this candidate