Sales Manager

David F. Howlett

* ****** ***** . *********, ** *1740 . abmqez@r.postjobfree.com . Home:

631-***-**** . Cell: 917-***-****

Public Profile: http://www.linkedin.com/pub/david-howlett/1/647/717

Sales & marketing professional specializing in an array of key functions

along the consumer product life cycle. Extensive experience in the

development and market launch of home entertainment products.

AREAS OF CONCENTRATION

Integrated Sales Strategy . Consumer Market Positioning . Brand

Management .

Promotional Partnerships . New Product Development . High-Level

Analytics

PROFICIENCIES

Excel . PowerPoint . Word . Access . Adobe Creative Suite . Nielsen

Reporting Systems .

AS/400 . MediaBase/BDS . B2B and Sales Collaboration Tools

_________________________________________________________________________

PROFESSIONAL EXPERIENCE

NATIONAL DIRECTOR OF SALES 03/2007 - 03/2010

SONY COMMERCIAL MUSIC GROUP New York, NY

Division of Sony Music responsible for managing and maximizing collective

catalog of audio and video titles in tandem with full schedule of

specialized new releases, with billing in excess of $150 million annually.

. Developed detailed sales campaigns for national new release titles and

catalog initiatives, spanning the vast assortment of Sony home audio

and video product offerings.

. Responsibility for P&L creation, advanced market and performance

analysis, forecasting, pricing and packaging, supply chain management,

retail sales and strategy for key new releases and product lines.

. Construction, solicitation and execution of account-facing proposals

and presentations for new releases and concepts, targeted at both

existing retail partners and potential new clients.

. Devised methodology and models used to standardize group's sales

reporting and evaluation processes.

. Critical role in assessment and revaluation of Sony's vinyl offerings

resulted in an increase in the category's annual net billing by more

than 300%.

. Leveraged account knowledge and relationships in order to

create incremental value propositions, generating additional

billing in excess of business plan forecasts.

DIRECTOR OF SALES & MARKETING 03/2006 - 01/2007

SONY BMG HOME ENTERTAINMENT / SONY WONDER New York, NY

One of the premier names in Children's audio and video products. Sales and

distribution for licensed partners including Sesame Workshop, Hasbro,

Classic Media and Shout Factory.

. Responsible for overall sales, marketing and development of children's

audio and audio-visual business across all points of product life

cycle.

. Developed new audio products and initiated market launch for key

brands and licensees, including creation of original concepts and

compilation works; sought out and managed opportunities for

national and regional sales & marketing initiatives, with full

discretion over deep catalog of audio titles.

. Conducted frequent market analysis and research, providing

detailed intelligence, statistical data and competitive

information by vendor and category, in order to inform new

release scheduling, forecasting and strategy.

. Identified and pursued potential brand & distribution partners,

products and new artist signings.

. Created and maximized potential of joint product initiatives in

lockstep with video development.

. Worked across SONY BMG label groups to identify opportunities for

artist-specific and multi-artist projects.

. Leveraged franchise and partnership opportunities to maximize existing

market potential for brand and artist exposure, including industry

showcases, television, radio, retail promotions, live performances,

etc.

DAVID F. HOWLETT . abmqez@r.postjobfree.com . Home: 631-***-**** . Cell:

917-***-**** . Page 2

SENIOR LABEL MANAGER 07/2000 - 03/2006

KOCH / E1 ENTERTAINMENT DISTRIBUTION Port Washington, NY

The leading independent distributor of home audio and video products in the

U.S. and Canada.

1. Primary liaison to distributed audio labels, responsible for managing

priority label relationships as well as composing and executing retail

sales & marketing plans for key releases on their behalf.

2. Directly supervised label management team and national field marketing

staff; defined company's progress in field promotional efforts,

reporting, advertising compliance and inventory management.

3. Designated and utilized advertising vehicles at key retail accounts,

as well as consumer-based and trade media outlets. Formulated

national and regional partnerships, multi-label promotions and themed

campaigns in order to maximize sales.

4. Analyzed sales performance of key releases and worked with in-house

staff on appropriate responses to trends and problems.

5. Responsible for creation and production of monthly new release

solicitation materials; author of all announcements to retail

regarding important distribution information.

6. Worked closely with IT staff to build and launch robust company B2B

site for label and account partners. Continual efforts to improve

functionality and features for distributed labels and retail accounts.

NATIONAL PROMOTION MANAGER 09/1998 - 07/2000

LONDON SIRE RECORDS New York, NY

Radio promotion and national publicity for recording artists including All

Saints, Salt 'N' Pepa, Portishead, Tricky, Rammstein, Harvey Danger,

Orbital, DJ Shadow, Echo & The Bunnymen, Pet Shop Boys, Paul Oakenfold and

Guster, as well as motion picture soundtracks for Grosse Pointe Blank,

Rushmore, Velvet Goldmine, Jawbreaker, Lost Highway and more.

7. Responsible for securing airplay at key commercial radio

stations at multiple formats, including full college radio

panel. Duties included service and solicitation to reporting

stations, hiring of independent promotional partners, arranging

artist radio interviews and performances and creation of on-

site special events for priority releases.

8. Generated press releases and press kits for media, coordinated photo

shoots, artist interviews and appearances for print and television

outlets.

9. Secured and maintained strong relationships with artist

management, radio personnel, media tastemakers and industry

trades.

10. Maintenance and reporting of all departmental budget commitments to

Finance.

SALES / SR. FIELD MARKETING REPRESENTATIVE 09/1994 - 06/1998

POLYGRAM / UNIVERSAL MUSIC DISTRIBUTION Woburn, MA

Direct sales responsibility for regional, independent and one-stop audio

accounts. Key field marketing role with personal territory spanning five

states.

11. Account management including solicitation of new release product

information, scheduling advertising and identifying promotional

opportunities.

12. Creation and execution of point-of-sale artist, themed and line

promotions and in-store events, incorporating tie-ins with radio,

music venues and lifestyle accounts.

13. Store-level reporting of product mix inventories, merchandising,

pricing and positioning, advertising compliance and tour support.

EDUCATION

BA - COMMUNICATIONS 1994

UNIVERSITY OF MASSACHUSETTS Amherst, MA

Minor, Political Science

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