Sales Project

908-***-**** AMEE PANDYA **********@*****.***

SUMMARY:

. Interactive advertisement and eMarketing professional with client

management experience.

. Knowledge about all facets of interactive advertising: from marketing

plan, to creative development, media proposals, analytics and

optimization

. Methodical & Analytical. Ability to multitask. Strong communication

and interpersonal skills

SKILLS:

. Online ad tracking tools such as Google Analytics, Webtrends,

Omniture, Bridgetrack, comScore.

. Oracle 10g, Oracle 9i, Crystal reports, SQL, C, C++, JAVA, Assembler,

Visual Basic, UNIX/LINUX

. MS Excel, MS Project, Word, and Powerpoint

EXPERIENCE:

Internet Marketing Consultant, Freelance (3 week assignment) Apr 10 - Apr

10

Client- Stevens Institute of Technology, Hoboken, NJ

. Developed an analytical framework of key metrics to optimize

effectiveness of internet marketing spend. Constructed reports to

measured impact of social media, paid search, display, and internal

email campaigns on student registrations.

. Established online campaign processes to improve creative, media and

optimization collaboration

. Strategically identified growth opportunities and recommended test

initiatives

Sapient, New York Oct 06 - Dec 08

Account Executive, Interactive Advertising

Client Services:

. Account lead to a multi-million dollar interactive advertising

relationship for 'Citi cards eMarketing'.

. Coordinated with client, vendors and advertising agencies to

accomplish integrated multi channel promotional campaigns including

social media programs.

. Launched several personal & small business cards campaigns online -

website ads, portal banners, Paid SEM, Network & Affiliate advertising-

utilizing behavioral, navigational & re-targeting methods.

. Managed online sales funnel from CTR optimization, landing page

optimization, application flow analysis and website journey analysis

for prospects and existing customers. Setup continuous champion /

challenge tests. This resulted in 10-30% increase in efficiency of

marketing campaigns.

. Administered opt-in email database for the client for CRM purposes.

Optimized subject line and email content to increase open rates, CTR,

conversion rates while ensuring low customer opt out rates. Managed

email customer contact by coordinating campaigns/offers/product

calendar.

Project Management:

. Generated timelines and managed project schedules to deliver final

product in a timely manner.

. Followed up internally with Operations, IT etc about client issues,

and verified response details.

. Ensured that deliverables meet client's strategic requirements, value

add and quality expectations.

Project communication:

. Communicated and disseminated client comments/requests to team.

. Worked closely with account management, creative service, operations,

media and trafficking.

. Presented creative and media optimization recommendations to senior

management as well as all involved stakeholders.

Kodak, Toronto Jun 05 - Aug 05

Analyst, Customer Support Services

. Completed several analytical projects to help the operations manager

in informed decision-making.

. Profiled customer information by geography, purchasing behavior,

industry etc.

. Measured operational efficiency of this 25 person Tele-Sales facility.

. Categorized customer complaints in terms of the type and severity,

underlying quality issues, delivery problems, product use questions,

product malfunctioning etc.

EDUCATION:

. Bachelor in Science-Computer Engineering Technology, Wayne State

University, Detroit - 2005

. Certified Professional - Oracle-10g Application Development, Learning

Tree International, NY - 2007

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