AUDRA RUZICH
Hermosa Beach, CA 90254
tel: 818-***-****
e-mail: abmq88@r.postjobfree.com
PROFILE:
Creative professional with over 10 years' experience in public relations,
marketing, advertising and communications. Outstanding proven managerial
versatility, diplomacy and efficiency with staff, small-
& large-scale projects, budgets and deadlines.
Key talents & experience: Copywriter, editor, art director, project
manager, video & photo shoot producer. Branding, messaging, media outreach,
events. Bilingual English/French.
Stand-out traits: Innovative thinker, incredibly polished, exceptional
communicator, unmatched dedication, sharp attention to detail, proven
reliability and effectiveness, visible grace under pressure.
PROFESSIONAL EXPERIENCE:
PR & Marketing Communications Producer, Advanced Technology Department
Toyota Motor Sales, USA, Inc., (contract) Torrance, CA August 2008 -
January 2010
PUBLIC RELATIONS:
. Development of core PR and communications strategy
. Understand telematics business model and develop PR-based success
metrics
. Coordination and integration, relationship building with facing
business units across the enterprise
. Maintain model launch strategy
. Develop & produce Lexus Enform and Safety Connect Press Kits
. Integration with press and media events
. Develop and maintain department and executive Q&As, media preparation
. Media outreach and response; department spokesperson
. Coordinate PR events with Sirius-XM Radio, Toyota brand and Lexus
brand press teams
. Develop and implement awareness-building strategy for XM Satellite
Radio
MARKETING/ADVERTISING/COMMUNICATIONS:
. Copywriter all program instructional content - training documents,
owner's manuals and Lexus Enform User's Guide
. Production manager, creative/art director all marketing materials for
department, including Lexus Enform User's Guide, press kits, dealer
kit, brochures, ads, e-newsletters, training materials, direct mail,
etc.
. Manager print production for all department marketing materials for
both brands: Toyota and Lexus
. Editorial manager for all department marketing and other materials for
both brands: Toyota and Lexus
. Editor all partner press materials
. Copywriter for all department marketing materials (brochures, print
ads, e-newlsetters, training materials, direct mail pieces, etc.)
. Producer department marketing photo shoots
. Manage external vendors
. Subject matter expert for advanced technology systems and XM Radio
. Producer Lexus Enform dealer launch kit, including vendor and support
staff management
. Coordination and integration, relationship building with facing
business units across the enterprise
Creative Producer, Interactions and Learning
Maritz, Torrance, CA August 2007 - 2008
. Brainstorm & produce automotive consumer events: Partner w/ creative
directors & management
. Manage & implement interdepartmental brainstorm: Implement results to
innovate client proposals
. Partner to conceive and introduce new business concepts to management
. Write & produce Web site, brochure, E-newsletter, press release, one-
sheet & manage photo shoot for new, internal product launch
. Help conceive specialty green-themed event zone & create white paper
for Chevy Dealer Meeting
. Help conceive business perspectives & pinpoint sector innovations,
plan, write, art direct and produce content RFP responses & white
papers resulting in ongoing and renewed business
continued
AUDRA RUZICH, continued
Corporate Communications & Public Relations Specialist, Lexus
Communications
Lexus (contract), Torrance, CA August 2005 - August 2007
. Write & edit press releases, speeches, talking points, Q&As; ensured
quality messaging
. Write, art direct, produce collateral materials; streamlined
production, trimmed budgets, updated quality
. Launch philanthropy program; partnered to conceive, write and produce
program brand identity, launch materials
. Plan, produce & staff international PR events (auto shows, speciality
lifestyle events, media previews);
. Conceive & direct event area redesign; refreshed Lexus Luxury Lounge,
media gift and materials
. Conceive, write, edit, art direct, produce e-newsletter; quarterly
brand media outreach
. Direct, manage, produce & direct photo & video shoots
. Project manager annual & event press kits to include: design
conception, art direction, writing, editing, print production &
fulfillment; increased quality and design quotient of materials,
streamlined production, innovated DVD format, consistently delivered
on budget and deadline
. Proofread, fact check & edit Lexus Magazine articles
. Contribute to long-term PR strategies and messaging, strategic
planning
. Manage daily interface with international media, foster existing press
relationships; developed targeted, new relationships with key
lifestyle & automotive media
. Manage design, print & other vendors for all projects
Manager, Proofreading Department
Amgen (contract), Thousand Oaks, CA May 2004 - 2005
. Oversee team of up to 15 proofreaders; ensured efficiency of workflow
and results
. Write and direct training syllabus, course & exam; ensure equality of
skill set in team
. Sole editor for executive-level materials & presentations; delivered
consistent, error-free results
. Manage staffing needs & workflow through product launches & quarterly
sales meetings
. Perform all department reporting, track job cycles, error codes,
employee hours & budgets
. Liaise with Amgen's marketing managers, ensure timelines and accuracy
of forecasting
. Update Style Guide; established standard of language & accuracy across
communications
. Responsible for accuracy in all marketing materials
. Attend national conventions/events; delivered on-site results &
diplomatic interaction with clients in high-pressure environment
General Manager, Director of Editorial & Production
Multicultural Communications, Inc., Manhattan Beach, CA August 1999 -
January 2003
. Manage all aspects of company's daily operations (HR, accounting,
client relations, fostering team atmosphere, creating business plan,
growth strategies)
. Determine editorial content, art direct, paginate & manage six annual
and all custom publications
. Hire and manage editorial staff (Associate Editor, freelance authors,
translators, proofreaders)
. Develop and maintain production calendars and enforce deadlines
. Work closely with sales force and clients to create customized
editorial
. Onsite press checks for quality in all publications, custom
publications, marketing materials
SPECIAL PROJECTS:
. Co-author, editor and art director of national marketing newsletter
. Art director of promotional sales pieces
. Producer and art director of editorial and cover art photo shoots
. Author client-sponsored editorial with direct client interaction
. Director of editorial content/contributor to Molina Healthcare custom
publication
. Managing Editor and contributing author for mam , March of Dimes'
national custom publication
. Copywriter for national and regional advertising campaigns
. Manager of custom polybag and sampling projects from conception to
distribution
. Author, art director, production manager for client custom marketing
reprints
continued
AUDRA RUZICH, continued
Freelance Copywriter, Editor
Miscellaneous Clients, Los Angeles, CA 2000 - Ongoing
SAMPLE CLIENTS:
. Smart Art & Design
. Toyota/Enterprise Media
. Herbalife International
. Good Samaritan Hospital
. Jainesse
. Carlson Marketing
. Kia Motors
. Dr. Gregory Mueller
. Leaf & Rusher
. Osteoporosis Center of Los Angeles
. Yoakim Winery
. IBI Incorported
. Photo-Age.com
MATERIALS:
Print advertisements, brochures, banners, Web sites, newsletters, training
manuals, sales materials, personal profile articles, business articles,
direct mailers, slogans, names, press releases, invitations, direct
marketing campaigns, health & parenting articles
GENRES:
Health care, automotive, fashion, beauty, art, commerce, misc.
EDUCATION:
Bachelor of Arts Degree, Comparative Literature
The American University of Paris
Paris, France
REFERENCES & PORTFOLIO:
Personal and professional references & samples available upon request.