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Manager Project

Location:
Hermosa Beach, California, 90254, United States
Posted:
May 26, 2010

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***** ******

*** *** ******

Hermosa Beach, CA 90254

tel: 818.***.****

e-mail: *-********@*********.***

PROFILE:

Creative professional with over 10 years' experience in public relations,

marketing, advertising and communications. Outstanding proven managerial

versatility, diplomacy and efficiency with staff, small-

& large-scale projects, budgets and deadlines.

Key talents & experience: Copywriter, editor, art director, project

manager, video & photo shoot producer. Branding, messaging, media outreach,

events. Bilingual English/French.

Stand-out traits: Innovative thinker, incredibly polished, exceptional

communicator, unmatched dedication, sharp attention to detail, proven

reliability and effectiveness, visible grace under pressure.

PROFESSIONAL EXPERIENCE:

PR & Marketing Communications Producer, Advanced Technology Department

Toyota Motor Sales, USA, Inc., (contract) Torrance, CA August 2008 -

January 2010

PUBLIC RELATIONS:

. Development of core PR and communications strategy

. Understand telematics business model and develop PR-based success

metrics

. Coordination and integration, relationship building with facing

business units across the enterprise

. Maintain model launch strategy

. Develop & produce Lexus Enform and Safety Connect Press Kits

. Integration with press and media events

. Develop and maintain department and executive Q&As, media preparation

. Media outreach and response; department spokesperson

. Coordinate PR events with Sirius-XM Radio, Toyota brand and Lexus

brand press teams

. Develop and implement awareness-building strategy for XM Satellite

Radio

MARKETING/ADVERTISING/COMMUNICATIONS:

. Copywriter all program instructional content - training documents,

owner's manuals and Lexus Enform User's Guide

. Production manager, creative/art director all marketing materials for

department, including Lexus Enform User's Guide, press kits, dealer

kit, brochures, ads, e-newsletters, training materials, direct mail,

etc.

. Manager print production for all department marketing materials for

both brands: Toyota and Lexus

. Editorial manager for all department marketing and other materials for

both brands: Toyota and Lexus

. Editor all partner press materials

. Copywriter for all department marketing materials (brochures, print

ads, e-newlsetters, training materials, direct mail pieces, etc.)

. Producer department marketing photo shoots

. Manage external vendors

. Subject matter expert for advanced technology systems and XM Radio

. Producer Lexus Enform dealer launch kit, including vendor and support

staff management

. Coordination and integration, relationship building with facing

business units across the enterprise

Creative Producer, Interactions and Learning

Maritz, Torrance, CA August 2007 - 2008

. Brainstorm & produce automotive consumer events: Partner w/ creative

directors & management

. Manage & implement interdepartmental brainstorm: Implement results to

innovate client proposals

. Partner to conceive and introduce new business concepts to management

. Write & produce Web site, brochure, E-newsletter, press release, one-

sheet & manage photo shoot for new, internal product launch

. Help conceive specialty green-themed event zone & create white paper

for Chevy Dealer Meeting

. Help conceive business perspectives & pinpoint sector innovations,

plan, write, art direct and produce content RFP responses & white

papers resulting in ongoing and renewed business

continued

***** ******, continued

Corporate Communications & Public Relations Specialist, Lexus

Communications

Lexus (contract), Torrance, CA August 2005 - August 2007

. Write & edit press releases, speeches, talking points, Q&As; ensured

quality messaging

. Write, art direct, produce collateral materials; streamlined

production, trimmed budgets, updated quality

. Launch philanthropy program; partnered to conceive, write and produce

program brand identity, launch materials

. Plan, produce & staff international PR events (auto shows, speciality

lifestyle events, media previews);

. Conceive & direct event area redesign; refreshed Lexus Luxury Lounge,

media gift and materials

. Conceive, write, edit, art direct, produce e-newsletter; quarterly

brand media outreach

. Direct, manage, produce & direct photo & video shoots

. Project manager annual & event press kits to include: design

conception, art direction, writing, editing, print production &

fulfillment; increased quality and design quotient of materials,

streamlined production, innovated DVD format, consistently delivered

on budget and deadline

. Proofread, fact check & edit Lexus Magazine articles

. Contribute to long-term PR strategies and messaging, strategic

planning

. Manage daily interface with international media, foster existing press

relationships; developed targeted, new relationships with key

lifestyle & automotive media

. Manage design, print & other vendors for all projects

Manager, Proofreading Department

Amgen (contract), Thousand Oaks, CA May 2004 - 2005

. Oversee team of up to 15 proofreaders; ensured efficiency of workflow

and results

. Write and direct training syllabus, course & exam; ensure equality of

skill set in team

. Sole editor for executive-level materials & presentations; delivered

consistent, error-free results

. Manage staffing needs & workflow through product launches & quarterly

sales meetings

. Perform all department reporting, track job cycles, error codes,

employee hours & budgets

. Liaise with Amgen's marketing managers, ensure timelines and accuracy

of forecasting

. Update Style Guide; established standard of language & accuracy across

communications

. Responsible for accuracy in all marketing materials

. Attend national conventions/events; delivered on-site results &

diplomatic interaction with clients in high-pressure environment

General Manager, Director of Editorial & Production

Multicultural Communications, Inc., Manhattan Beach, CA August 1999 -

January 2003

. Manage all aspects of company's daily operations (HR, accounting,

client relations, fostering team atmosphere, creating business plan,

growth strategies)

. Determine editorial content, art direct, paginate & manage six annual

and all custom publications

. Hire and manage editorial staff (Associate Editor, freelance authors,

translators, proofreaders)

. Develop and maintain production calendars and enforce deadlines

. Work closely with sales force and clients to create customized

editorial

. Onsite press checks for quality in all publications, custom

publications, marketing materials

SPECIAL PROJECTS:

. Co-author, editor and art director of national marketing newsletter

. Art director of promotional sales pieces

. Producer and art director of editorial and cover art photo shoots

. Author client-sponsored editorial with direct client interaction

. Director of editorial content/contributor to Molina Healthcare custom

publication

. Managing Editor and contributing author for mam , March of Dimes'

national custom publication

. Copywriter for national and regional advertising campaigns

. Manager of custom polybag and sampling projects from conception to

distribution

. Author, art director, production manager for client custom marketing

reprints

continued

***** ******, continued

Freelance Copywriter, Editor

Miscellaneous Clients, Los Angeles, CA 2000 - Ongoing

SAMPLE CLIENTS:

. Smart Art & Design

. Toyota/Enterprise Media

. Herbalife International

. Good Samaritan Hospital

. Jainesse

. Carlson Marketing

. Kia Motors

. Dr. Gregory Mueller

. Leaf & Rusher

. Osteoporosis Center of Los Angeles

. Yoakim Winery

. IBI Incorported

. Photo-Age.com

MATERIALS:

Print advertisements, brochures, banners, Web sites, newsletters, training

manuals, sales materials, personal profile articles, business articles,

direct mailers, slogans, names, press releases, invitations, direct

marketing campaigns, health & parenting articles

GENRES:

Health care, automotive, fashion, beauty, art, commerce, misc.

EDUCATION:

Bachelor of Arts Degree, Comparative Literature

The American University of Paris

Paris, France

REFERENCES & PORTFOLIO:

Personal and professional references & samples available upon request.



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