John Milletics

PO Box *** Niles, MI ***** 616-***-**** abmq3z@r.postjobfree.com

TECHNICAL SUMMARY

( Ten years post college working experience in the marketing field

( Four years SEO (Search Engine Optimization) experience, reaching top 10

placements on Google, MSN, & Yahoo

( Technology & computer proficiency with the following applications:

Microsoft products including (Access, Excel, Outlook, PowerPoint,

Project, Publisher, Visio, Word), Camtasia Studio, FileMaker Pro,

Google Analytics, Adobe products including Creative Suite 3 Design

Premium suite (Adobe Acrobat 9, Photoshop CS3, Illustrator CS3, Flash

Professional CS3, and Dreamweaver CS3)

( 5 years SEO (Search Engine Optimization) experience, reaching top 10

placements on Google, MSN, & Yahoo

( Extensive usage of AC Nielsen surveys and databases with complex

statistical study and analysis

EDUCATION SUMMARY

Michigan State University, East Lansing, Michigan

Bachelor of Arts in MARKETING May 1996

- Minor Studies in Advertising

PROFESSION EXPERIENCE

CAREER TRANSITIONS, LLC, Mishawaka, Indiana

Marketing / Client Relations Associate, August 2009 - March 2010

Was the point person responsible for executing communication with

consumers across numerous clients. Worked with business stake holders

across departments and will have an opportunity to identify business

opportunities and recommend successful marketing solutions.

Responsibilities include:

. Conducted telemarketing to attract new and past clients communicating

available product solutions

. Worked with Partnership Marketing counterpart to understand client

goals and challenges

. Worked closely with Account Managers to identify new clients, establish

campaigns and run marketing tests

. Worked closely with Marketing to develop acquisition creative that

supports the marketing strategy

. Built consumer communications (solicitations, emails)

. Deploy successful marketing tests across the broader business for

additional testing and roll out

. Look for efficiencies to improve speed to market for solicitation

builds, testing and rollout of winning creative

Taro Systems, Inc., Grand Rapids, Michigan

MARKETING MANAGER, September 2005 - October 2008

Reason for leaving: Laid off due to downturn in real estate market.

Marketing Manager for real estate office management software firm; duties

entail, but not limited to:

( Designed, developed and authored all marketing collateral (brochures,

conference flyers, direct mail, faxes, press releases, and websites)

( Controlled Taro Systems' database management of over a million records

with list strategies, demographics, direct mail analytics, direct mail

modeling, direct mail campaign management, or other relevant experience

along with list coding experience

( Produced product websites (ProGoldi2.com, TaroNetwork.com, &

ViewMyListing.com), updating product information, overseeing Search

Engine Optimization (SEO) and developed online advertising campaigns

through Google AdWords and Google Analytics, MSN adCenter and Yahoo

Ads, driving each site into the top of Google/Yahoo/MSN

( Designed and implemented testing strategies to evaluate the

effectiveness and trade-offs of various modeling techniques in direct

marketing campaigns

( Directed strategic planning and development of multi-faceted marketing

campaigns (online advertising, direct mail, faxes, telemarketing &

email) including customized campaigns for targeted brands (Century 21,

ERA, Re/Max, etc.)

( Responsible for development and implementation of annual marketing plan

and budget

( Developed effective sales tools (presentations, scripted sales demos,

collateral, FAQs, white papers, case studies, etc.) to enable Sales to

position and sell products and services

( Build and maintain competitive knowledge and create key competitive

differentiators for use by sales

( Create, track, and evaluate internal metrics and management reporting

to identify marketing performance and effectiveness of programs,

offers, channels, markets, and market mix

( Ensured that branding guidelines are followed across the organization

and with external partners

( Managed corporate trade show and conference appearances

The CyberNET Group, Grand Rapids, Michigan

Product Manager, February 2004 - November 2004

Reason for leaving: Company forced into receivership/bankruptcy. All

employees laid off.

Product Manager for a business process and information technology

outsourcing firm; duties entail, but not limited to:

( Managed, developed, and implemented product marketing activities for

key CNG services (Managed Enterprise Messaging & IT HelpDesk), driving

revenue by creatively marketing products to "C-level" executives

( Managed the development of CNG's Managed Enterprise Messaging (hosted

enterprise messaging solution), coordinating cross functional

development teams from strategic definition, through product launch and

support

( Developed CyberNET's Managed Enterprise Messaging product's strategic

project development plan, obtained management's sign-off on the

development plan, budget and business case, conducted market analysis

with end user surveys, tracked and prioritized each feature on the bill

of materials for the engineering development team

( Managed all aspects of the hosted enterprise messaging launch,

including determined pricing, scheduled product launch, conducted sales

readiness training, and publishing marketing collateral and technical

white papers

( Interfaced with clients during the beta testing process for Managed

Enterprise Messaging

( Directed third-party product partnerships on global basis for OEM, VAR,

and Lead Referral relationships involving

the partner selection process, contract negotiations, and managing the

on-going business relationships

Corporate Skills Development, Grand Rapids, Michigan

Marketing Manager, November 2000 - February 2004

Reason for leaving: Pursue additional opportunities and responsibilities.

Marketing Manager for executive recruiting firm; duties entail, but not

limited to:

( Researched and developed corporate communication materials to attract

clientele and recruit candidates

( Responsible for the development of a company wide brand image,

consistency throughout all communications to clients and candidates

(brochures, letters, presentations, website, etc.)

( Authored all marketing collateral for the company

( Developed and managed recruiting advertising campaigns (online,

newspaper, direct mail & email) including individualized recruiting

campaigns for each client based on client analysis and market

fluctuations

( Managed corporate technology trade show and conference appearances

Motorola - Global Telecom Solutions Group, Arlington Heights, Illinois

Product Manager, June 1999 - November 2000

Reason for leaving: Laid off during company restructuring. All

departmental employees laid off.

Product Manager for Motorola's SwitchMATE II wireless telecommunication

element manager with duties including, but not limited to:

( Product Management responsibilities that resulted in annual sales of

+$25 million SwitchMATE hardware and software sales for 1999 and 2000

( Responsible for working with the SwitchMATE II development team to

ensure software releases arrived on time and within budget parameters

( Interfaced with clients via client review sessions, documenting and

prioritizing feature requests, answering client & end user questions

and communicated release schedules for upcoming software releases

( Developed a business case for each software release, tracking each

feature by development costs/time, estimated potential revenue, setup

pricing, created bill of materials for future software releases, and

communicated release schedules for upcoming SwitchMATE II software

releases

( Analyzed product development costs, conducted break-even and profit

margin analysis to determine product pricing and client discount

parameters

( Developed marketing plans (product sales guides, client communication

materials, sales brochures, presentations & user manuals) and budget

forecasts for the 2000 & 2001 SwitchMATE II releases

( Published competitive market research analysis for management and the

Motorola sales team

( Maintained internal product intranet web site with product sales

guides, pricing and end user information

Veritel Corporation of American, Chicago, Illinois

Asst. Product Manager, November 1998 - May 1999

Assistant Product Manager for Voicecrypt (a voice verification /

encryption consumer software product); responsibilities

included, but not limited to:

( Analyzed competitive market factors, researched product positioning to

develop a sell story for Voicecrypt that fit consumer need

( Led the advertising agency's design of packaging and launch materials

for Voicecrypt

( Negotiated product warehousing and distribution contracts, coordinated

inventory management and shipments to reseller locations

( Successfully launched Voicecrypt, resulting in an 82% sell-in to the

top 5 software retailers

( Managed third party technical support firm, including initial contract

negotiation and product training

( Developed sales materials (sales brochures, presentations, market share

reports, etc.) for account teams

Rand McNally, Skokie, Illinois

Marketing Coordinator, June 1997 - October 1998

Reason for leaving: Pursue additional opportunities and responsibilities.

Marketing Coordinator for the category leading TripMaker and StreetFinder

software titles; duties included, but not limited to:

( Designed and implemented marketing programs and sweepstakes for major

retail channel partners (including Best Buy, Circuit City, and Sam's

Club)

( Managed two multi-million dollar pallet programs (TripMaker /

StreetFinder packaged as one SKU) for 500+ Sam's Club locations

( Conducted monthly software sales market share analysis reports for each

SKU in their respected category, reported analysis and sales

predictions to management

( Managed third party fulfillment partner for promotional material and

consumer software rebate programs

( Conducted competitive research and analysis, identifying key category

volume drivers & trends and reported findings to upper level management

( Coordinated and developed sales materials (brochures, presentations,

user guides, etc.) for the account team

( Worked with outside party public relations and advertising firms on

product packaging and positioning

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