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Sales Marketing

Location:
6074, United States
Posted:
May 27, 2010

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RESUME

Robert D. Lipira

*** **** **** ***

South Windsor, CT 06074

Cell: (860) ***-**** ? Home: (860) ***-****

Email: abmq30@r.postjobfree.com

Senior-level executive with "hands-on" marketing, new business development,

and corporate communications experience, including a demonstrated ability

to manage and lead cross-functional teams seeks a Vice President/Director

position. Possesses exceptional business management skills, including

strong knowledge of corporate financial metrics, balance sheet and cash

flow, etc. Solid analytical skills and the ability to balance customer

needs with the company's objectives.

CORE COMPETENCIES

? Strategic Planning ? Marketing ? New Business Development

? Due Diligence and ? Branding ? Product and Service Line

Acquisitions Launches

? Corporate Communications ? Collateral and Website ? Investor Relations

Development

? Advertising (Print, ? Public and Media ? Copywriting and

Radio, and TV) Relations Photography

PROFESSIONAL EXPERIENCE

HARRINGTON ENGINEERING, INC., Old Saybrook, CT

(www.harringtonengineering.com) 2008 - 2010

Director of Marketing & Sales

Industry: Commercial

Construction

Responsibilities included: develop and execute the Company's marketing and

sales strategies, initiatives and plans; market segmentation, positioning,

marketing communications, sales force materials, lead generation,

competitive market research, service-line analysis and positioning,

corporate communications (external, internal, and community relations),

advertising, brochures and collateral, e-Newsletters, public and media

relations, MS PowerPoint presentations, website creation and management,

branding, copywriting, photography, customer case studies, and served as

company spokesperson.

Achievements:

1. Increased revenues 38% consecutively in 2008 and 2009 to 35$M, and

$48.3M respectively.

2. Saved over $165,000 in photography costs by taking the photographs

needed to illustrate the Company's capabilities.

3. 2008 - Created first public relations program that successfully

attained regional & national trade media attention.

4. 2008 - Developed first "best-practice" Qualifications Manual, used

to supplement RFPs.

5. 2009 - Led the following initiatives resulting in the following

awards and recognitions:

a. Associated Builders and Contractors of Connecticut Excellence

in Construction Award

b. Associated Builders and Contractors of Connecticut Accredited

Quality Contractor Award

c. Air Conditioning Contractors of America (ACCA) Contractor of

the Year

d. Top 500/5000 Inc. Fastest Growing Private Companies in

America (No. 1474)

e. Top 500/5000 Inc. Fastest Growing Private Companies by

Industry - Engineering (No. 20)

f. ENR Top 600 Specialty Contractor (No. 509)

g. Consulting-Specifying Engineer MEP GIANTS (No. 93)

h. Contracting Business Best-in-Nation Design-Build Award

i. Connecticut Building Congress, Inc. Small Projects Merit Team

Award

j. Connecticut Building Congress, Inc. ABC Platinum STEP Safety

Award

k. EC&M U.S. Top 40 Electrical Firms (No. 31)

l. EC&M U.S. Top 40 Design Firms (No. 35)

m. ACCA Excellence in Commercial Contracting Award

n. Hartford Business Journal 40 Under Forty Award

7. 2008 - Led the following initiatives resulting in the following

awards and recognitions:

a. Contracting Business Best-in-Nation Design-Build Award

b. Associated Builders and Contractors (ABC) Corporate Good

Citizen Award

c. Top 500/5000 Inc. Fastest Growing Private Companies in

America (No. 1440)

d. Top 500/5000 Inc. Fastest Growing Private Companies in

America by Industry - Engineering (No. 18)

e. ABC Excellence in Construction Award

f. Electronic News Record Award of Excellence

g. ENR Top 600 Specialty Contractors List (No. 440)

EASTERN CONNECTICUT HEALTH NETWORK, Manchester, CT (www.echn.org)

2000-2007

Director of Marketing and Media Relations

Industry: Hospital Healthcare

Responsibilities included developing and executing the company's marketing

strategies, initiatives, and plans for the following key revenue generation

service lines: cardiology, maternity and Level II prenatal care,

gastroenterology, orthopedics, mammography, medical imaging, and women's

health. Implementation of these brand and disease awareness communications

and PR programs supported the hospital's business objectives and multiple

service lines. Other responsibilities included public and media relations,

advertising, brand development and management, brochures and collateral,

direct mail, trade shows, corporate communications (external, internal, and

community relations), HR initiative and program rollout support, company

community relations and charitable giving, copy writing, photography, and

MS PowerPoint presentations. Served as company spokesperson. Supervised

staff of three.

Achievements:

1. Converted business goals into successful strategic marketing

initiatives to grow market share, sales, and profits.

2. Increased medical imaging service volumes for PET (25%), MRI (30%),

Nuclear Medicine (30%), & CT scan 11%.

3. 2004-2005 - Led marketing efforts that surpassed $11.7 million Capital

Campaign target by $3 million.

4. 2004 - Appointed to Strategic Cost Reduction Sub-Committee Board

responsible for developing a three-year plan to reduce non-labor

spending by $1.5 million in first year and $3.5 over following two

years.

5. 2004 - Profiles in Healthcare Marketing and Healthcare Advertising

Review -- Best-in-nation marketing program for maternity, mammography,

and physician recruitment.

6. Assisted vice president of marketing, communications and public

affairs in obtaining first direct federal funding of more than

$600,000 for several years.

7. 2004 - Won four (4) New England Society Healthcare Communicator

Creative Awards -- 3 print ads & 1 video.

8. 2003 - Implemented first community relations program designed to

introduce new physicians to area residents.

9. 2003 - Won two (2) New England Society Healthcare Communicator

Creative Awards -1 print ad & 1 video.

10. 2002-2008 - Won several Public Relations of America (PRSA) Connecticut

Valley Chapter Mercury Awards for Outstanding Publications and

Campaigns.

11. Commissioned formal market research study to measure community

behaviors and perceptions to assist in the development of long and

short-term strategic business planning and marketing strategy.

12. Successfully fostered and managed cross-functional organizational team

relationships.

13. Assured that the "look and feel" of all print and electronic

collateral was consistently maintained.

BARNES GROUP, INC. (NYSE: B), Bristol, CT

(www.barnesgroupinc.com) 1997-2000

Director of Marketing, Corporate Communications, and Investor Relations

Industry: Diversified global manufacturer

Responsibilities included developing and executing the company's marketing

and sales strategies, initiatives, and plans that created opportunities for

significant profitable growth, corporate communications (external,

internal, and community relations) and investor relations, advertising,

brochures and collateral, market segmentation positioning, pricing, due

diligence and acquisition team member participation, corporate identity

manuals, ethical and legal guideline policy manuals, quantitative and

qualitative market research, sales force materials, competitive market and

product research, brand development and management, HR initiative and

program rollout support, company community relations and charitable giving,

trade shows, copywriting, photography, and MS PowerPoint presentations.

Specific Investor Relations responsibilities included working closely with

President, CEO, CFO, senior executive leadership team; primary financial

relations contact, multimedia and financial presentations, annual and

quarterly reports, financial fact sheets and books, creation and management

of financial website, financial press releases, shareholder and stakeholder

communications, financial public and media relations, stock ownership

report generation, conference calls and webcasts, financial crisis

communications, and annual meeting coordination. Served as company

spokesperson. Supervised staff of five.

Achievements:

1. 1999 - Won two (2) International Association of Business Communicators

(IABC) Silver Quill Awards for Annual Report Design, and Magazine and

Newsletters.

2. 1999 - Due Diligence Acquisition Team Member that led to the

acquisition of Allegheny Teledyne's Inc.'s Nitrogen Gas Spring

Business on August 30, 1999.

3. 1998 - Implemented a proactive investor relations program that

cultivated investor relationships and targeted new buy and sell-side

analyst's relationships while accurately communicating growth

strategies, products, and services.

4. 1998 - Appointed by Company president to be representative on the

Aerospace Industries Association Communications Council, a Washington,

D.C. national lobby group.

5. 1998 - National Public Relations Society of America (PRSA) Silver Anvil

Award for Corporate Compliance.

6. 1998 - Won four (4) IABC Silver Quill Awards: Film, Annual Report

Design, Newsletters, and Website Design.

7. 1998 - Won one (1) American Graphic Design Award for Excellence in

Communication -- Website Design.

8. 1998 - Created the first Crisis Communications and Management Plan, and

first Corporate Compliance Program.

9. 1998 - Supervised and coordinated national and international trade

shows including the Paris Air Show.

10. 1998 - Ensured marketing and corporate communications programs

supported business plan objectives and were an effective expenditure

of resources.

11. 1998 - Created first Corporate Identity Manual.

12. Successfully leveraged web-based technologies, content, and digital

videos to ensure all internal and external constituents had a clear

understanding of the firm's business capabilities, products and

services, and solutions.

GERBER SCIENTIFIC, INC. (NYSE: GRB), South Windsor, CT

(www.gerberscientific.com) 1973-1997

Director of Marketing, Corporate Communications, and Investor Relations

Industry: Integrated automation solutions

Responsibilities:

Responsibilities included setting strategic marketing and sales strategies,

initiatives, and plans that created opportunities for significant

profitable growth. Also responsible for corporate communications

(external, internal, and community relations) and investor relations,

market segmentation, product and service-line positioning, technical

support and new product launch; brand development and advocating the

company's global branding strategy, lead generation, advertising; brochure

and collaterals, trade shows, due diligence and acquisition team

participation, corporate identity manuals, quantitative and qualitative

market research, sales force materials, competitive market and product

research, senior management counseling, HR initiative and program rollout

support, company community relations and charitable giving, copywriting,

photography, and MS PowerPoint presentations. Specific Investor Relations

responsibilities included serving as primary contact to buy-side, sell-side

analysts, portfolio managers, shareholders, brokerage managers, and

financial press. Other IR responsibilities included multimedia and

financial presentations, annual and quarterly reports, financial fact

sheets and books, creation and management of website, financial press

releases, shareholder and stakeholder communications, analyst advisories,

public and media relations, stock ownership report generation, financial

conference calls and webcasts, crisis communications, IPO offerings, and

annual meeting coordination. Served as company spokesperson. Supervised

staff of 15.

Achievements:

1. 1996 - Co-founded New Business Development and Technology Strategy

Group. Co-created Gerber Innovations, a wholly owned division and

brought to market the Gerber Profile System, a new die cutting tool

production system.

2. Developed and managed key marketing programs played major role in

selling more than $530 million of apparel and fabric cutting systems

and more than 40,000 sign-making systems in more than 38 countries

worldwide.

3. Increased web traffic 60% by implementing mirror sites in: French,

German, Spanish, Italian, Portuguese, Chinese.

4. Secured five-feature articles in Business Week and attained worldwide

public and media relations coverage.

5. 1973-1997 - Won 15 national annual report awards. 1989's annual

report named One-of-Five Best-in-Nation by Corporate Annual Report

Newsletter.

6. Achieved 40% increase in national and international advertising

exposure by reducing advertising rates and initiating coop supplier

advertising.

7. 1996 - Website named One-of-Best in Nation in Laura Lemay's Guide to

Sizzling Website Design book.

8. 1994 - Led initiative that resulted in H. Joseph Gerber winning The

National Medal of Technology Award .

9. 1993 - Led initiative that placed the first Gerber Variable Scale,

Gerber Derivimeter and GERBERcutter Model 70 on permanent display in

the Smithsonian Museum of American History in Washington D.C.

10. 1989 - Coordinated special demonstration of GERBERcutter to Mikhail

Gorbachev, president of the U.S.S.R. at the USA '89 Trade Show in

Moscow that received extensive international print and television

coverage.

11. 1980 - Led Gerber Systems Technology Initial Public Offering (IPO) on

American Stock Exchange.

12. 1993 - Created first Corporate Identity Manual.

13. Created first successful U.S. in-house full-service advertising and

public relation agency.

14. Appointed to Due Diligence Acquisition Team that spearheaded the

acquisition of four new companies.

15. Founded and maintained national and international Customer User Groups

and Distributor Network Groups.

16. Increased trade show leads 35% and consumer leads by 60% through

highly successful targeted vertical marketing.

17. Successfully leveraged web-based technologies, content, and digital

videos to ensure all internal and external constituents had a clear

understanding of the firm's business capabilities, products and

services, and solutions.

EDUCATION

B.A., University of Charleston, Charleston, West Virginia

EDUCATIONAL SEMINARS AND WORKSHOPS

? Maximizing Brand Value through Employee Communications ? Increasing

Employee Participation in New Brand Adoption ? Developing a Brand-Building

Organization ? Driving Brand Engagement ? Counselor's Forum on Financial

Disclosure ? Issues in Financial Disclosure ? Strategic Planning in

Investor Relations ? Investment Analysis and Valuation Techniques ?

Introduction to Investor Relations ? Managing Shareholder Relations ?

Investor Relations for the Small-Cap Company ? Writing for the Wired World

PROFESSIONAL AFFILIATIONS

? Public Relations Society of America (PRSA) ? American Marketing

Association (AMA) ? National Investor Relations Institute (NIRI) ?

International Association of Business Communicators ? Aerospace Industries

Association Communications Council ? New York Society of Security Analysts

(NYSSA) ? The Advertising Club of Greater Hartford ? Connecticut Hospital

Association



Contact this candidate