RESUME
Robert D. Lipira
South Windsor, CT 06074
Cell: 860-***-**** ? Home: 860-***-****
Email: abmq30@r.postjobfree.com
Senior-level executive with "hands-on" marketing, new business development,
and corporate communications experience, including a demonstrated ability
to manage and lead cross-functional teams seeks a Vice President/Director
position. Possesses exceptional business management skills, including
strong knowledge of corporate financial metrics, balance sheet and cash
flow, etc. Solid analytical skills and the ability to balance customer
needs with the company's objectives.
CORE COMPETENCIES
? Strategic Planning ? Marketing ? New Business Development
? Due Diligence and ? Branding ? Product and Service Line
Acquisitions Launches
? Corporate Communications ? Collateral and Website ? Investor Relations
Development
? Advertising (Print, ? Public and Media ? Copywriting and
Radio, and TV) Relations Photography
PROFESSIONAL EXPERIENCE
HARRINGTON ENGINEERING, INC., Old Saybrook, CT
(www.harringtonengineering.com) 2008 - 2010
Director of Marketing & Sales
Industry: Commercial
Construction
Responsibilities included: develop and execute the Company's marketing and
sales strategies, initiatives and plans; market segmentation, positioning,
marketing communications, sales force materials, lead generation,
competitive market research, service-line analysis and positioning,
corporate communications (external, internal, and community relations),
advertising, brochures and collateral, e-Newsletters, public and media
relations, MS PowerPoint presentations, website creation and management,
branding, copywriting, photography, customer case studies, and served as
company spokesperson.
Achievements:
1. Increased revenues 38% consecutively in 2008 and 2009 to 35$M, and
$48.3M respectively.
2. Saved over $165,000 in photography costs by taking the photographs
needed to illustrate the Company's capabilities.
3. 2008 - Created first public relations program that successfully
attained regional & national trade media attention.
4. 2008 - Developed first "best-practice" Qualifications Manual, used
to supplement RFPs.
5. 2009 - Led the following initiatives resulting in the following
awards and recognitions:
a. Associated Builders and Contractors of Connecticut Excellence
in Construction Award
b. Associated Builders and Contractors of Connecticut Accredited
Quality Contractor Award
c. Air Conditioning Contractors of America (ACCA) Contractor of
the Year
d. Top 500/5000 Inc. Fastest Growing Private Companies in
America (No. 1474)
e. Top 500/5000 Inc. Fastest Growing Private Companies by
Industry - Engineering (No. 20)
f. ENR Top 600 Specialty Contractor (No. 509)
g. Consulting-Specifying Engineer MEP GIANTS (No. 93)
h. Contracting Business Best-in-Nation Design-Build Award
i. Connecticut Building Congress, Inc. Small Projects Merit Team
Award
j. Connecticut Building Congress, Inc. ABC Platinum STEP Safety
Award
k. EC&M U.S. Top 40 Electrical Firms (No. 31)
l. EC&M U.S. Top 40 Design Firms (No. 35)
m. ACCA Excellence in Commercial Contracting Award
n. Hartford Business Journal 40 Under Forty Award
7. 2008 - Led the following initiatives resulting in the following
awards and recognitions:
a. Contracting Business Best-in-Nation Design-Build Award
b. Associated Builders and Contractors (ABC) Corporate Good
Citizen Award
c. Top 500/5000 Inc. Fastest Growing Private Companies in
America (No. 1440)
d. Top 500/5000 Inc. Fastest Growing Private Companies in
America by Industry - Engineering (No. 18)
e. ABC Excellence in Construction Award
f. Electronic News Record Award of Excellence
g. ENR Top 600 Specialty Contractors List (No. 440)
EASTERN CONNECTICUT HEALTH NETWORK, Manchester, CT (www.echn.org)
2000-2007
Director of Marketing and Media Relations
Industry: Hospital Healthcare
Responsibilities included developing and executing the company's marketing
strategies, initiatives, and plans for the following key revenue generation
service lines: cardiology, maternity and Level II prenatal care,
gastroenterology, orthopedics, mammography, medical imaging, and women's
health. Implementation of these brand and disease awareness communications
and PR programs supported the hospital's business objectives and multiple
service lines. Other responsibilities included public and media relations,
advertising, brand development and management, brochures and collateral,
direct mail, trade shows, corporate communications (external, internal, and
community relations), HR initiative and program rollout support, company
community relations and charitable giving, copy writing, photography, and
MS PowerPoint presentations. Served as company spokesperson. Supervised
staff of three.
Achievements:
1. Converted business goals into successful strategic marketing
initiatives to grow market share, sales, and profits.
2. Increased medical imaging service volumes for PET (25%), MRI (30%),
Nuclear Medicine (30%), & CT scan 11%.
3. 2004-2005 - Led marketing efforts that surpassed $11.7 million Capital
Campaign target by $3 million.
4. 2004 - Appointed to Strategic Cost Reduction Sub-Committee Board
responsible for developing a three-year plan to reduce non-labor
spending by $1.5 million in first year and $3.5 over following two
years.
5. 2004 - Profiles in Healthcare Marketing and Healthcare Advertising
Review -- Best-in-nation marketing program for maternity, mammography,
and physician recruitment.
6. Assisted vice president of marketing, communications and public
affairs in obtaining first direct federal funding of more than
$600,000 for several years.
7. 2004 - Won four (4) New England Society Healthcare Communicator
Creative Awards -- 3 print ads & 1 video.
8. 2003 - Implemented first community relations program designed to
introduce new physicians to area residents.
9. 2003 - Won two (2) New England Society Healthcare Communicator
Creative Awards -1 print ad & 1 video.
10. 2002-2008 - Won several Public Relations of America (PRSA) Connecticut
Valley Chapter Mercury Awards for Outstanding Publications and
Campaigns.
11. Commissioned formal market research study to measure community
behaviors and perceptions to assist in the development of long and
short-term strategic business planning and marketing strategy.
12. Successfully fostered and managed cross-functional organizational team
relationships.
13. Assured that the "look and feel" of all print and electronic
collateral was consistently maintained.
BARNES GROUP, INC. (NYSE: B), Bristol, CT
(www.barnesgroupinc.com) 1997-2000
Director of Marketing, Corporate Communications, and Investor Relations
Industry: Diversified global manufacturer
Responsibilities included developing and executing the company's marketing
and sales strategies, initiatives, and plans that created opportunities for
significant profitable growth, corporate communications (external,
internal, and community relations) and investor relations, advertising,
brochures and collateral, market segmentation positioning, pricing, due
diligence and acquisition team member participation, corporate identity
manuals, ethical and legal guideline policy manuals, quantitative and
qualitative market research, sales force materials, competitive market and
product research, brand development and management, HR initiative and
program rollout support, company community relations and charitable giving,
trade shows, copywriting, photography, and MS PowerPoint presentations.
Specific Investor Relations responsibilities included working closely with
President, CEO, CFO, senior executive leadership team; primary financial
relations contact, multimedia and financial presentations, annual and
quarterly reports, financial fact sheets and books, creation and management
of financial website, financial press releases, shareholder and stakeholder
communications, financial public and media relations, stock ownership
report generation, conference calls and webcasts, financial crisis
communications, and annual meeting coordination. Served as company
spokesperson. Supervised staff of five.
Achievements:
1. 1999 - Won two (2) International Association of Business Communicators
(IABC) Silver Quill Awards for Annual Report Design, and Magazine and
Newsletters.
2. 1999 - Due Diligence Acquisition Team Member that led to the
acquisition of Allegheny Teledyne's Inc.'s Nitrogen Gas Spring
Business on August 30, 1999.
3. 1998 - Implemented a proactive investor relations program that
cultivated investor relationships and targeted new buy and sell-side
analyst's relationships while accurately communicating growth
strategies, products, and services.
4. 1998 - Appointed by Company president to be representative on the
Aerospace Industries Association Communications Council, a Washington,
D.C. national lobby group.
5. 1998 - National Public Relations Society of America (PRSA) Silver Anvil
Award for Corporate Compliance.
6. 1998 - Won four (4) IABC Silver Quill Awards: Film, Annual Report
Design, Newsletters, and Website Design.
7. 1998 - Won one (1) American Graphic Design Award for Excellence in
Communication -- Website Design.
8. 1998 - Created the first Crisis Communications and Management Plan, and
first Corporate Compliance Program.
9. 1998 - Supervised and coordinated national and international trade
shows including the Paris Air Show.
10. 1998 - Ensured marketing and corporate communications programs
supported business plan objectives and were an effective expenditure
of resources.
11. 1998 - Created first Corporate Identity Manual.
12. Successfully leveraged web-based technologies, content, and digital
videos to ensure all internal and external constituents had a clear
understanding of the firm's business capabilities, products and
services, and solutions.
GERBER SCIENTIFIC, INC. (NYSE: GRB), South Windsor, CT
(www.gerberscientific.com) 1973-1997
Director of Marketing, Corporate Communications, and Investor Relations
Industry: Integrated automation solutions
Responsibilities:
Responsibilities included setting strategic marketing and sales strategies,
initiatives, and plans that created opportunities for significant
profitable growth. Also responsible for corporate communications
(external, internal, and community relations) and investor relations,
market segmentation, product and service-line positioning, technical
support and new product launch; brand development and advocating the
company's global branding strategy, lead generation, advertising; brochure
and collaterals, trade shows, due diligence and acquisition team
participation, corporate identity manuals, quantitative and qualitative
market research, sales force materials, competitive market and product
research, senior management counseling, HR initiative and program rollout
support, company community relations and charitable giving, copywriting,
photography, and MS PowerPoint presentations. Specific Investor Relations
responsibilities included serving as primary contact to buy-side, sell-side
analysts, portfolio managers, shareholders, brokerage managers, and
financial press. Other IR responsibilities included multimedia and
financial presentations, annual and quarterly reports, financial fact
sheets and books, creation and management of website, financial press
releases, shareholder and stakeholder communications, analyst advisories,
public and media relations, stock ownership report generation, financial
conference calls and webcasts, crisis communications, IPO offerings, and
annual meeting coordination. Served as company spokesperson. Supervised
staff of 15.
Achievements:
1. 1996 - Co-founded New Business Development and Technology Strategy
Group. Co-created Gerber Innovations, a wholly owned division and
brought to market the Gerber Profile System, a new die cutting tool
production system.
2. Developed and managed key marketing programs played major role in
selling more than $530 million of apparel and fabric cutting systems
and more than 40,000 sign-making systems in more than 38 countries
worldwide.
3. Increased web traffic 60% by implementing mirror sites in: French,
German, Spanish, Italian, Portuguese, Chinese.
4. Secured five-feature articles in Business Week and attained worldwide
public and media relations coverage.
5. 1973-1997 - Won 15 national annual report awards. 1989's annual
report named One-of-Five Best-in-Nation by Corporate Annual Report
Newsletter.
6. Achieved 40% increase in national and international advertising
exposure by reducing advertising rates and initiating coop supplier
advertising.
7. 1996 - Website named One-of-Best in Nation in Laura Lemay's Guide to
Sizzling Website Design book.
8. 1994 - Led initiative that resulted in H. Joseph Gerber winning The
National Medal of Technology Award .
9. 1993 - Led initiative that placed the first Gerber Variable Scale,
Gerber Derivimeter and GERBERcutter Model 70 on permanent display in
the Smithsonian Museum of American History in Washington D.C.
10. 1989 - Coordinated special demonstration of GERBERcutter to Mikhail
Gorbachev, president of the U.S.S.R. at the USA '89 Trade Show in
Moscow that received extensive international print and television
coverage.
11. 1980 - Led Gerber Systems Technology Initial Public Offering (IPO) on
American Stock Exchange.
12. 1993 - Created first Corporate Identity Manual.
13. Created first successful U.S. in-house full-service advertising and
public relation agency.
14. Appointed to Due Diligence Acquisition Team that spearheaded the
acquisition of four new companies.
15. Founded and maintained national and international Customer User Groups
and Distributor Network Groups.
16. Increased trade show leads 35% and consumer leads by 60% through
highly successful targeted vertical marketing.
17. Successfully leveraged web-based technologies, content, and digital
videos to ensure all internal and external constituents had a clear
understanding of the firm's business capabilities, products and
services, and solutions.
EDUCATION
B.A., University of Charleston, Charleston, West Virginia
EDUCATIONAL SEMINARS AND WORKSHOPS
? Maximizing Brand Value through Employee Communications ? Increasing
Employee Participation in New Brand Adoption ? Developing a Brand-Building
Organization ? Driving Brand Engagement ? Counselor's Forum on Financial
Disclosure ? Issues in Financial Disclosure ? Strategic Planning in
Investor Relations ? Investment Analysis and Valuation Techniques ?
Introduction to Investor Relations ? Managing Shareholder Relations ?
Investor Relations for the Small-Cap Company ? Writing for the Wired World
PROFESSIONAL AFFILIATIONS
? Public Relations Society of America (PRSA) ? American Marketing
Association (AMA) ? National Investor Relations Institute (NIRI) ?
International Association of Business Communicators ? Aerospace Industries
Association Communications Council ? New York Society of Security Analysts
(NYSSA) ? The Advertising Club of Greater Hartford ? Connecticut Hospital
Association