Gregory A. Goethe

**** ******** *** . **** ******, NC 27587

abmq2t@r.postjobfree.com

919-***-****

District Sales / Operations Manager

NEW BUSINESS DEVELOPMENT ? SALES & MARKETING CAMPAIGNS ? CUSTOMER

SATISFACTION & RETENTION

TRACK RECORD OF PARTNERING WITH RETAIL ORGANIZATIONS TO ACHIEVE TOP SALES

AND SERVICE PERFORMANCE, CONSISTENTLY MEETING OR SURPASSING SALES

OBJECTIVES, ENHANCING SERVICE QUALITY, AND IMPROVING CUSTOMER

RESPONSIVENESS AND SATISFACTION LEVELS. ANALYZE BUSINESS OPERATIONS AND

GUIDE THE IMPLEMENTATION OF PERFORMANCE-ENHANCING BEST PRACTICES WHILE

ENSURING COMPLIANCE WITH CORPORATE POLICIES. DEMONSTRATED SUCCESS LEADING

THE DEVELOPMENT AND IMPLEMENTATION OF MARKETING, ADVERTISING, AND SALES

FORCE TRAINING PROGRAMS. CORE COMPETENCIES INCLUDE:

Business Management & Coaching Best Practices Implementation

Service Operations & Warranty Inventory Management /

Administration Allocation

Market / Competitive Intelligence Continuous Process

Improvement

Financial / Operational Analysis & Budget Management

Reporting

Professional Experience

General Motors - Raleigh, NC 1981 to 2009

DISTRICT SALES & SERVICE MANAGER, SATURN CORPORATION (2005 TO 2009)

Collaborated with 18 retail partners to sell and service Saturn

automobiles. Allocated new inventory and developed and implemented action

plans to increase retail sales performance, improve sales and service

customer satisfaction, manage warranty waste reduction, and ensure retailer

compliance with corporate business practices.

Achieved 120% of wholesale sales objective in 2008, ranking #2 out of 72

districts, by developing new business models for product forecasting and

allocation to ensure point-of-sale success.

Enhanced retailer profitability by leading market-specific competitive

analyses, then devising and implementing strategies to overcome

shortcomings in sales effectiveness.

Coached sales management on tracking, processing, and converting Internet

leads to sales, resulting in 92% of leads being responded to on time (up

from 76%) and the district ranking among the top region-wide.

Improved retailer efficiency in return-on-sales, departmental expense

control, and product stocking policies by benchmarking operations against

top retailers and implementing best practices.

Managed training program for 205-employee district sales organization to

enhance product knowledge and ensure compliance with corporate training

requirements.

Co-developed and implemented sales promotions, special events, and

sponsorships to raise awareness for the brand and drive customer traffic;

tracked effectiveness and analyzed / reported results.

Managed retailer co-op advertising budgets and reimbursement approval

process - improved cash flow by initiating pre-approval process and post-

event auditing.

Exceeded customer satisfaction objectives and met 100% of sales and service

goals by coaching retailers on best-in-class product delivery procedures,

service order write-up, and customer relations.

Achieved a 2% reduction in district warranty costs per vehicle, attaining

lower-than-average warranty costs, by working with retailer service

management teams to improve technician training, diagnostic ability, and

quality assurance and implementing marketing / promotional programs.

Contributed to the successful launch of a new retail facility and a buy-

sell by ensuring sufficient allocation placement, merchandising elements,

retail team training, and corporate compliance.

District Sales Manager (1994 to 2005)

Coached 17 retail partners on strategies to improve sales, market share,

profitability, staff training, and customer satisfaction, representing 5 GM

brands. Managed retailer co-op advertising budget.

Planned, forecasted, and allocated inventory to attain sales objectives and

market share targets at levels consistently at or above regional averages,

increasing sales more than 6% and expanding market share in several market

segments through retailer sales management coaching and collaboration.

Increased sales and competitive spirit of sales teams by coordinating sales

promotions and district-wide sales competitions, including daily sales-to-

objective updates and post-event reports.

Introduced new product delivery and sales-related customer satisfaction

(CSI) process improvements which consistently placed the district at or

above regional average.

Managed training program for 245-employee district sales organization,

meeting all corporate training goals.

Improved bottom-line performance by counseling retailers on best practices

in return-on-sales, sales and registration effectiveness, expense control

and finance and insurance penetration.

District Service Manager, Buick Motor Division (1985 to 1994)

Partnered with fixed operations and service managers throughout 19

dealerships to ensure high levels of customer satisfaction and departmental

profitability. Co-facilitated quarterly service and parts manager meetings

to address current product issues, customer satisfaction, warranty

administration, and training.

Increased new and repeat service business through a free vehicle inspection

program, direct mail program, and coupons.

Reduced warranty waste by working with service managers and technicians to

improve diagnostic, documentation, technician training, and customer

education processes.

Early Experience: Progressed through early roles with GM as a Senior

Accounting Clerk and Customer Assistance Specialist.

Education & Training

Bachelor of Business Administration

Associate Degree in Automotive Marketing

Associate Degree in Accounting

Northwood University - Midland, MI

Professional Development

Managing Retail Operations . Internet Sales / Lead Generation Workshop

Managing to Maximize Sales . Consultative Sales

Community Leadership & Involvement

Fundraising Volunteer, YMCA We Build People Scholarship Campaign, 2006 &

2009

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