SENIOR EXECUTIVE MANAGEMENT

Cross-Functional, Cross-Industry Expert, International Business,

Partnership Development

Experienced in strategic planning, development and management of

multi-million dollar international business operations,

with specific expertise in corporate retail and entertainment.

n Profit and Loss Management

n Strategic Financial Planning

n Corporate Image Branding

n Strategic Alliance Building

n Market Analysis and Trends

n Business Expansion, B2B, B2C

n Contract Negotiations

n Media Planning, Web 3.0

n Team Leadership

n Social Networking, SMS, ECom

MISSION STATEMENT

Do you value good character? Solid relationships, integrity and honor?

Great ideas, brainstorming and strategy? Great, so do I.

Anyone who knows me will tell you I'm a rare find, a connector, builder,

innovator and developer. Top of the line, hard working, action and results

oriented, genuine, responsible, accountable, honest, reliable, eloquent,

independent, self-motivated, assertive, detail oriented, flexible, open

minded, loyal, trustworthy, frugal and protective with a high code of

ethics. I'm good at making something out of nothing even with limited

resources, and have the unique gift of inspiring, motivating and unifying

people into taking up any project. They'll also tell you how shortsighted a

company would be to pass up an opportunity to hire me.

The bottom line is the goal in mind - a mutually beneficial situation that

ultimately brings financial results. Let's brainstorm. Enable me to apply

my vision, experience and expertise in business, advertising and public

relations to evaluate what your company's needs are, and develop and

implement the newest, latest, cutting edge techniques and technology to

increase sales numbers and profitability to stay ahead of the curve. Are

you in?

EXECUTIVE PROFILE

2001-Present Dark Moon Entertainment - New York, NY; Los Angeles, CA

Chief Executive

. Developed strategic custom SN and viral campaigns for various clients:

developed "new box" campaigns with head execs at myspace, facebook,

youtube, twitter, joost, hulu; grew an unsigned band from 3000 to

190,000 true followers (equal to established platinum sellers) within

a 6-month period that they now successfully market to; grew client

email and SMS databases internationally between 20 million to 80

million direct patrons via partnerships and co-ops; and personally

accumulated over 35,000 friends on own personal SN profile.

. Produced, generated and implemented a multi-tiered business plan for a

Guns N' Roses movie with the potential of generating over $100 million

in revenue via film, television and product. I reinvented photographer

Robert John's career as a film director as a result. I developed

proposals and presentations, licensed footage to an internet

distributor for a short term to gauge audience interest, hired a

production company to edit pitch, negotiated with Universal,

management and Guns N' Roses' publishing partnership to secure music

rights and approvals. Currently in pre-production. Conducted a social

networking experiment through Joost to gauge interest which, after

online only publicity through music forums, blogs, microblogs and SN

profiles, produced 600,000 unique IP viewers in the first 30 days and

over 1.5 million unique views within 60 days via word of mouth.

Previous to this project, I copyrighted clients' footage to protect

his body of work, helped him research and resolve infringements,

trademarked his company, negotiated with merchandising companies to

license and develop products for Velvet Revolver and Slash, and

handled publicity and coordinated creative direction on numerous music

video projects.

. When presented with the predicament that client Mot rhead may not have

enough budget to cover unexpected expenses to tour America on their

new 2008 album release through SPV Records, I evaluated P&Ls and

planned a marketing and sponsorship campaign that successfully secured

an advertising deal with AT&T/Cingular, a few licensing deals, along

with sponsorships with Guitar Hero, Volcom Apparel, Harley Davidson,

Makers Mark and havocTV, hence generating millions and enabling the

client to complete their amphitheater tour with Judas Priest and

Heaven and Hell. This boosted their sales numbers when album products

hit the street, and tripled their live concert admission sales numbers

from 1000 to 3000 per event for the subsequent headlining tour in the

U.S. and 3000 to 9000 per event outside U.S. The result was increased

profits of $150,000-$250,000 per event in a now uninterrupted tour

schedule of over 250 event dates annually with a budget in the black,

in three to six months time. Annually $50 Million.

. Effectively developed and trained client Kill the Drama by cultivating

fan base and mailing list databases from grass roots level through

Social Networking profiles via MySpace, Facebook, YouTube, Twitter,

PureVolume, Bebo, starting with only 3000 friends now interacting with

over 190,000 accumulated true fans and growing within just 6 months. I

launched their album via itunes and Amazon, their music videos via

havocTV, Fuel, Fuse, and MTV, obtained regular features and

advertising with Wonka Vision and Outburn Magazine, and acquired

support through Contraband Radio and one of best publicists in the

industry, Mitch Schneider at MSO PR. I established licensing deals for

merchandising through novelty channels like Hot Topic, Spencer Gifts

and Forever 21, as well as music licensing through Sprint, Rock Band,

Samsung, Heinz, McDonalds, Porche, Converse, Phillip Morris, Midway

Games, Coca Cola, HBO, SHO, MTV, VH1, HGTV, A&E, E! Channel, Spike TV,

Food Network, CMT, Travel Channel, Discovery, History Channel.

. In memory of a client who passed away suddenly from a brain tumor, I

recently coordinated, delegated and publicized an All-Star celebrity

charity event in Hollywood, CA featuring the clients' music project

and closest colleagues, sponsors, endorsers and media in the industry

to benefit her four year-old son and aging parents. It raised

thousands of dollars for her family, and was extremely fulfilling to

influence an entire community to get behind such a noble cause.

. Projected budgets, successfully booked various international concert

tours and festivals, and lined up sponsorship, publicity and media

support thus maximizing client profits by increasing their actual

market value to promoters and negotiating and cutting costs with

suppliers.

2001 Sterns - Corporate Headquarters, Paramus, NJ

Associate VP Advertising

. Top-level executive of $6.8 billion dollar corporation, head of seven

subordinate divisions - advertising, sales, media, internet, creative,

visual POS, marketing; Liaison with merchandising and financial,

handled ongoing multi-million dollar budget of $47M+.

. Conceptualized and strategized new advertising initiatives including

circular, direct mail, catalog, online, television, radio,

sponsorship, partnership, events. Managed large-scale, multi-million

dollar department budgets. Introduced exciting campaigns for the home,

fashion apparel and beauty departments that focused certain target

groups generating 20% in new interest and customer sales in products

presented. Pioneered first use of digital photography, that cut

spending by $30,000 per campaign.

. A corporate takeover initiated by Federated Department Stores,

Bloomingdales and Macy's ended term prematurely.

1999-2001 IDT Corporation - Corporate Headquarters, Newark, NJ

Executive VP of Creative Advertising

. Top-level executive of International Telecom, Net2Phone VoIP and

publishing Fortune 1000 firm NYSE: IDT, reported directly to President

of $22 billion dollar organization.

. After evaluating P&L, restructured marketing, sales, creative,

Internet and mobile departments to make them run more efficiently.

Created, implemented new sales, marketing, business plan strategies to

open new revenue streams. Balanced $5M departmental budget.

. Initiated development and streamlining of initial websites, internet

and viral based advertising offering a new way to market products to

customers, clients and vendors alike.

. Generated millions of dollars and increased sales revenue by 10%

through new programs, liaising and negotiating publications, ads,

sponsorships, tradeshow opportunities, diplomatic event participation,

and internet campaigns with elite clients including BMW, Mercedes

Benz, Porsche, Volkswagen, Rolls Royce, De Beers, Tiffany, Cartier,

Bvlgari, Saks, Versace, Armani, Gucci, Kenneth Cole, Fendi, Benetton,

Bergdorff Goodman, Lord & Taylor, Godiva, Henri Bendel, ESPIRIT, Dom

P rignon, Absolut, CocaCola, Dean & Deluca, Balducci's, Zagat.

. Effectuated new IT and LAN networking and library systems for

departments, thereby increasing productivity.

1998-1999 Etienne Aigner - Corporate Headquarters, New York, NY

Senior Marketing Director

. Conceptualized, strategized and supervised advertising and marketing

plans and events for elite, high-profile shoe and accessory client,

known for its timeless style, appealing to age 35 to 54 target

customer seeking classic footwear styling, in order to elevate public

awareness and brand perception. Products sold in the "better" zone of

department stores, through independent retailers, as well as their own

boutique outlets (also aided in expansion strategy). Managed $5

Million budget for $100 Million leader in footwear and accessories.

. Introduced cutting edge concepts that made them competitive with

Gucci, Calvin Klein, Kenneth Cole, Henri Bendel, Coach, Burberry by

revamping their approach on catalog, POP/POS visual, website, direct

mail, photographic shoots and increasing public awareness.

. Pioneered the first use of digital photos and printing, which cut

costs by 30%.

1996-1998 G+G Retail Inc - Corporate Headquarters, New York, NY

Senior Creative Marketing Director

. Took over VP Marketing position responsibilities at crucial time of

company's history while they separated from bankrupt mother company

Petrie Retail, allowing independence to $15M company.

. Restructured marketing department; introduced new creative branding

strategies, negotiations and securities for 500 location youth market

chain, which resulted in 25% total increased sales (by $3.75M) during

my term, making them competitive in 13-25 age market with newer rivals

Contempo, Wet Seal, The Limited and Delia's.

. Instigated new Rave Girl product line and store expansion for tween 8-

12 market, which opened up a whole new area for the company to make

money, and gave merchandisers a breath of fresh air in morale through

buying new products for a new division.

. Controlled seasonal, million dollar department budget; developed and

launched first national advertising campaigns; and introduced first

official websites and catalog department for G+G Shops, Rave, and Rave

Girl. This gave customers new purchasing options and helped raise

brand awareness for this chain that was previously known as, "that

mall store with the pink sign that always has sales."

PREVIOUS EXPERIENCE (includes contracts)

Corporate Headquarters, New York, NY: Universal Music Group, Calvin Klein,

Lancome, Macy's, Time Warner, Topps, Mode Magazine

Scranton, PA: CBS Television - WYOU-TV 22, Luzerne College Broadcast

Instructor Educator, Single Point of Contact Computer Instructor Educator

New York, New Jersey, Pennsylvania: Graphic Xposure, Talent buyer and event

planner at venues including Limelight NYC, Studio 1, Webster Hall,

Sportland, The Chance, The Class, Obsessions, Pipeline, Sea-Sea's, The

Bank, Pyramid, Lamours.

AirRaid Management, tour management

EDUCATION

Fashion Institute of Technology, New York, NY 1986 - 1988

Coursework Fashion Merchandising, Design and Construction - high school

course study for college credit

School of Visual Arts, New York, NY 1988 - 1992

Bachelors Degree Advertising; High honors on Dean's List

Luzerne College, Luzerne, PA 1992 - 1994

Associates Degree Computer Broadcasting Communications; High honors on

Dean's List

School of Visual Arts, New York, NY 1998 - 1999

Coursework 3D and CAD Modeling and Animation

NYU, New York, NY 2000

Certification Business Management; completed

The Learning Annex, New York, NY 2001

Coursework French, Italian, Spanish, Latin

Core Business Competencies

Executive supervisor of departments, long-term leadership, informed

judgment, decision making, business investment, partnerships, licensing,

branding, strategic planning, entrepreneurial enterprise, innovative,

proactive market adaptability and cycling, change management, positioning,

ethics and integrity, project management, team building, recognizing

talent, productivity improvement, diplomacy, business development, sales,

booking and event planning, networking, analysis, research, problem

solving, ROI, event planning, public relations, copyrights, licensing,

legal, creative, photographic and video shoots, editing, printing, pre-

press, visual merchandising and floor-set planning, leased locations,

telecom, publishing, broadcasting, film, internet, graphic design, tour and

road management, education, employee valuations and human resources,

budgets, projections, production schedules, deadlines, organization.

Computer: Macintosh and Windows - Microsoft, CRM, Adobe Suite, Quark, Final

Cut Pro, Avid, 3D Alias, Lightwave, CAD, Flash, HTML/DHTML, CSS, Java,

Joomla CMS, Ecommerce, Web 3.0, Digital Marketing, Social Networking, SMS,

Blogging, Microblogging and Statusphere, PHP Perl, Basic DOS, C, C+, C++.

Languages: Fluent English, Basic Spanish, French, Italian; Latin, Sign

Language, with some Portuguese, Greek, Maltese, German, Yiddish

INTERESTS

Learning and teaching, communication and telecommunication, social

networking, travel, reading, writing, research, history, art and antiques,

architecture, theatre, television, movies and film, psychology, geology,

astronomy, science and science fiction, green environment and energy,

humanitarian causes, parenting, poker and card games, chess, motorcycles,

antique and muscle cars, racing, football and hockey.

Contact this candidate