Sales Marketing
Resume:
Jennifer Berninger
Greensboro, NC 27410
abmpua@r.postjobfree.com
MARKETING QUALIFICATIONS
Marketing Professional with BS in Management with concentration in
Marketing, with vast marketing experience working with corporations in the
Financial, Technology, Travel, Healthcare and Custom Publishing.
. Ensure brand message consistency between the Advertising and Public
Relations departments for a new product launches.
. Create print, TV, online, radio advertising for multiple clients and
industries targeting both BtoB and Consumer customers.
. Plan and coordinate major events including annual sales meeting,
anniversary parties, and corporate events.
. Worked effectively and successfully with several levels in an
organization from customers and clients to co-workers from entry-level
to senior positions.
Brand Management Develop & Implement Multi-Project Management
Strategy
Collateral Materials Development Marketing Management Sales Team Support
Special Event Planning Product Launch and Direct Mail
Execution
PROFESSIONAL EXPERIENCE:
C2, High Point, NC (2006-2008)
Marketing Account Manager
. Managed the creative process for customized marketing applications for
the clients of this marketing firm that combined a client's resources
and diverse reporting requirements into a tailored solution for the
clients' marketing needs.
. Created a furniture catalog for Century Furniture by working with the
art director, photographer and client to ensure the catalog met the
needs of the sales staff, resulting in positive and complementary
comments about the design from sales staff and corporate employees.
. Implemented updates to Wachovia's intranet site that enabled financial
specialists to see the dollar amount and people tied to a specific
company/client. Improved ease of ordering marketing materials and
updating reports, thus increasing employee efficiency when researching
a company or client.
. Initiated website updates for the client, Magazine Closing Gift,
incorporating customer branding and custom messaging that would enable
the site to be more interactive with users, resulting in the positive
feedback from end users.
. Created a 5-month direct mail campaign for Endura Products
incorporating brand awareness through custom messaging, resulting in
the most successful direct mail campaign in the client's company
history.
Pace Communications, Greensboro, NC
2000-2006
Marketing Manager (2004-2006)
. Developed sales and promotional materials for national sales staff,
which included media kits, promotional sheets and core presentations.
. Worked with freelance writers and in-house art directors to create
monthly special advertising sections; ensured the layouts communicated
the correct message and obtained client approval before printing.
Resulted in positive reader and advertiser feedback on the finalized
sections.
. Enabled transition from a printed media kit booklet to a CD-ROM
format, by determining content, updating marketing materials, and
designing an interactive CD-ROM media kit. Led to a $7,500 reduction
in printing costs.
. Successful planned Sky Magazine's re-launch party at the Museum of
Modern Arts in NYC, resulting in an evening where Delta executives and
invited guests loved the location, the food and the excitement of the
whole evening.
. Successfully planned the annual sales meeting by determining the
location, planning the menus and daily activities, purchasing
tchotchkes, scheduling flights, and finalizing the presentation and
handouts for the meetings. Resulted in a successful sales meeting that
built excitement and enthusiasm for the coming year.
Promotions Marketing Manager - Delta Sky Magazine (2000-2004)
. Successfully coordinated advertising sales between the
national/international sales staff and Delta Air Lines by assuring
creative layouts were approved and final materials were delivered on
time and that all parties involved were aware of the next steps.
Resulted in a smooth transition between advertiser and Delta from one
month to the next.
. Created Sky Magazine's Intranet site, using Microsoft FrontPage, where
staff members were able to download marketing materials which resulted
in saving internal staff time and resources.
. Initiated the Marketing intern program at Pace Communications;
interviewed and hired interns, and taught them about the world of
marketing and publishing; motivated the interns to take ownership of
assigned projects and see the evidence of their work printed in the
magazine.
. Successfully assisted Delta with the creation of invitations and over-
sized posters showing Delta's history for their 75th Anniversary
party, resulting in excitement from Delta's top executives to front-
line employees.
Trone Advertising, High Point, NC
1997-2000
Advertising Account Executive (1998-2000)
. Managed the launch of a regional Application Service Provider into the
national arena. Built Brand awareness through the use of print ads,
radio spots and Web advertisements (banners, push emails). Ensured
that the core message stayed consistent with the company's Marketing
Strategy throughout the different advertising venues.
. Initiated and created a customized invitation and video for a national
apparel company that built awareness and excitement around the brand.
Drove Magic Show attendees to the booth, resulting in high booth
traffic and buzz talk at the show.
. Managed a national furniture company's Grand Opening Celebration
announcing the headquarters' move to North Carolina. Created a
customized invitation, a commemorative book and a print ad, which
appeared in the Trade publications during the week of the
International Home Furnishings Market in High Point, NC.
. Supervised and trained account coordinators, and provided leadership
and execution in all areas of client service, including handling much
of the daily contact. Estimated and invoiced all client projects,
ensuring that each project stayed within budget
Advertising Account Coordinator (1997-1998)
. Implemented a national advertising campaign for Uniroyal's new product
launch that included print ads, TV commercial, dealer P.O.S. materials
and creating 2 hot air balloons, resulting in the most successful tire
launch in Michelin's 100 year history.
. Created marketing materials for the Greensboro Public Library
Fundraising campaign that included fundraising materials, a Sneak
Preview invitation and multiple radio spots, resulting in the library
raising the required funds.
. Played a pivotal role in maintaining consistent messages between the
Advertising and Public Relations departments for a national tire
account.
EDUCATION
BS in Management / Marketing, University of North Carolina at Greensboro -
May 1996
COMPUTER SKILLS
Microsoft Word, Excel and PowerPoint, Adobe Acrobat, Microsoft FrontPage,
Microsoft Outlook, PhotoShop
REFERENCES
Eric Czechowski / Pace Communications / 336-***-****
Todd Pace / Workflow One / 336-***-****
Kris Hudson / Mother Murphy's / 336-***-****
John Masters / Masters Media, Inc. / 336-***-****
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