Sales Manager

Natasha LaBruce **** Bella Marche Dr Charlotte NC 28227 704-***-****

SUMMARY: Marketing professional with a combined 10 years experience in recruiting new broker channels,

health insurance marketing communications, B2B advertising sales, and aerospace online system marketing.

EXPERIENCE:

Benefit Management Services - Marketing Coordinator - 10/07 – current (Charlotte, NC)

• Created marketing materials for health plan administration, medical management & wellness services

which effectively generated new business opportunities for the company

• Translated Department of Labor (DOL) legislature briefings into effective client communications,

and wrote/ distributed internal employee communications in corporate environment

• Successfully solicited dozens of new RFP opportunities by contacting brokers, Human Resource Execs &

CFO’s directly, utilizing online bid portals, and gaining referrals from existing broker channels

• Managed entire RFP process from examining requirements to compiling and binding RFP data from

multiple departments, to executing final review and timely submission

• Lead generation for sales director through internet research and database sourcing

• Recruited brokers and developed new marketing channels through prospecting, phone qualifying &

setting appointments

• Created marketing campaign lists verifying data first; mailed packets out and placed follow-up calls

• Wrote and proofread articles for client newsletter; coordinated with Quality Assurance Analyst for article

content

• Used Constant Contact to format article content and distribute; successfully increased subscriptions

• Newsletter distribution list management- tracked opened emails, bounces, link clicks & reported to CEO

• Proactively contacted news organizations for press & wrote PR releases for company events or products

• Google AdWords campaign manager- analyzed campaign success, made adjustments, reported to CEO

Health Access Direct – Sales & Marketing - 3/04 – 9/07 (Fort Lauderdale/ Boca Raton, Fl)

• Stood-in as office manager as needed, conducting interviews, developing marketing scripts and training

new employees in a start-up environment

• Used a consultative approach to sell Major Medical insurance policies to consumers and businesses

nationwide

• Conducted outside sales presentations for business owners, CEO’s and Human Resource managers

• Top ranked sales producer in office of 15, accruing over $600,000 of sales within first 5 months of having

license

• Won 75% of all bonuses and sales contests in the office; had the highest ratio of returned calls and the

highest percentage of policies issued

• Coordinated with IT department to develop and implement new lead database management system

• Worked with owner to develop and write content for new company website; managed web content

• Wrote additional marketing material for company which became main brochure all sales reps used

PartsBase.com - Account Manager/ Online Sales & Marketing - 1/02 – 2/04 (Fort Lauderdale/ Boca Raton, Fl)

• Responsible for marketing to aviation, aerospace and defense companies worldwide and selling access to

online database for sourcing electronic parts

• Cold called manufacturers like Boeing, Rolls Royce, Honeywell, Delta Airlines, & military bases to set up

online demonstration appointments

• Arranged virtual internet demonstration with each potential account; followed-up to close the sale

• Once contract signed, managed client set-up & trained system users to ensure all functions understood

• Quarterly account follow-up to maintain relationship & assist companies in locating parts needed

• Sold banner ads, search engine optimization, and directory listings on company’s website

Zernon Corporation – B2B Advertising Sales / Junior Producer – 10/98 – 1/02

• Worked as a junior producer for Food Network show Modern Cuisine with Lonnie Anderson

• Contacted prospects from fortune 500 companies such as Kellogg’s, Nestle, and Weber for promotional

T.V. advertisement opportunity in agency setting

• Analyzed prospect’s marketing strategy & offered a medium that fit message and hit target market

• Developed creative input of storyline for segments, then presented idea to prospect

• Negotiated contracts with corporate marketing department and gained commitment of client

• Reviewed contract terms for accuracy; once contract signed, ensured advance payment received

• Coordinated taping and airing of segment with production team, and made sure project aired on time

• Earned the “Top-Notch Sales Rep” Award in 2001 and was given a limo trip and dinner out

• Successfully recovered over $83,000 of bad debt owed to the company from lagging payments

• Ranked as 3rd strongest producer in a staff of 22, grossing sales of nearly $700,000 in less than 1 year

EDUCATION & INTERESTS & ACHIEVEMENTS

Bachelor’s in Communications, University of North Florida – 1997

Awarded a scholarship for being one of UNF’s most promising students

Major in Advertising, minor in French, with interests in marketing, internet technology, and art

Spearheaded initiative, and managed 2008 corporate food drive for Second Harvest Food Bank

Edited two young adult books, both published in 2008 by a small, independent publishing company

Won honors/recognition for French, Literature, Art, Theology

Eastern Division MVP in Volleyball; Junior Olympics/ Volleyball

Inducted into the World Scholar Athlete Program

Other interests include recycling, natural health advocacy, music mixology & Art

SKILLS/ QUALIFICATIONS

Effective at communicating complex, corporate messages

Previous training in computer networking equipment including Cisco, Lucent, Juniper Networks

Skilled at negotiating contracts and problem resolution

Solid computer/ internet knowledge

Proficient in Microsoft Office Suite, Adobe, & Lotus Notes; some knowledge of Photoshop and InDesign

Ability to manage social media accounts (Face Book, MySpace, Linked-In, Twitter)

Extremely proficient internet research and lead generating skills using Google and other resources

Learns new software easily and applies new skills quickly

Works well under pressure, meets deadlines and quotas

Thrives in a fast-paced environment; exceptional multi-tasker

Highly creative, efficient and resourceful

Friendly, professional appearance and mannerism

Well organized, highly detail oriented & persistent

Contact this candidate