KELLIE RENEE LAFATER

***** *. ****** *** 919-***-****

Durham, NC 27703 abmotr@r.postjobfree.com

SUMMARY

Results oriented Marketing professional with over 11 years of experience

with industry leading companies. Self-starter with proven ability to

communicate effectively with management, agencies and vendors in a highly

matrixed environment. Creative problem solver skilled in exercising good

judgment based on experience, facts and results. Experience in planning,

concepting and executing email communication plans.

Strategy Development Communication Skills

Campaign Planning Organizational Skills

Product Launches Project Management

EXPERIENCE

IBM, RTP, NC (Manpower Professional) April 2009 - Present

Marketing Project Manager

. Execution interface to America's program manager and framework leaders.

. Responsible for Intuit launch of IBM Smart Business.

. Achieved 100 lead and 500 lead milestone dates with $6.3M in pipeline for

IBM Smart Business.

. Manage email marketing communication project plan and provide visibility

to management.

. Coordinate and lead execution of campaigns, ensuring completion by

campaign deadline.

. Develop and communicate detailed tactical response reporting for lead

management plans.

. Accountable for meeting campaign budget requirements.

. Event management including arrangement of venues and coordination of

speakers.

. Intelligent Listening Social Media Seeking

Ross & Company jewelers, Durham, NC January 2009 - April 2009

Marketing Consultant

. Developing direct demand-generation marketing program.

. Responsible for direct mail and print advertising to retention customers,

including design using Microsoft Publisher.

. Monitor in-market tests for tactical and program level improvements and

refine the marketing mix of promos/offers in order to optimize future

campaigns.

. Track historical program performance results, including expense to

revenue.

IBM/Lenovo, RTP, NC 1999 - December 2008

In 2005 Lenovo acquired IBM's Personal Computing Division, its global PC

(desktop and notebook

computer) business.

Integrated Marketing Communication Campaign Manager, Lenovo (2005 -

December 2008)

. Implemented relationship marketing strategies for Public Sector, Medium

Business and Large Enterprise, including direct mail, print advertising,

email, web banners and outbound telemarketing using both internal and

agency resources.

. Project led Americas Group transition to globally centralized marketing

hub in India, including executive focal point for status and execution of

the transition.

. Managed annual relationship marketing tactical budget of $6 million.

. Drove $8.5 million in revenue for the quarter within Public Sector with

multiple touch cadence including direct mail, email and outbound

telemarketing, resulting in 4.5% expense to revenue.

. Launched new products within the ThinkPad, ThinkCentre and IdeaPad

product lines.

. Analyzed performance results against tactic goals and objectives and

recommended tactic changes based on learnings to management and cross-

functional teams.

. Achieved all budget requirements and tactic deadlines.

Global Supply Chain, Fulfillment Manager, IBM/Lenovo (2004 - 2005)

. Cultivated strong customer relationships through daily account

coverage ensuring quality and achievement of order SLA - service level

agreement.

. Executed communication plans and timelines for key client rollouts

including Coca-Cola, The University of North Carolina at Chapel Hill,

Marriott International, The Home Depot and Cigna.

. Managed escalations of customer orders from the Large Enterprise and

Small to Medium Business sales teams.

. Reviewed parts constraints against customer orders and developed creative

solutions that resolved issues, minimizing potential exposures and

preventing negative impact to customer orders.

. Supervised business partner end user orders through distributors such as

Ingram Micro, Insight, Tech Data and Synnex.

. Reported on, maintained and assisted in selling finished goods inventory.

. Proactively conveyed performance metrics to clients and internal teams.

Large Enterprise Account Manager, IBM (2003 - 2004)

. Managed Large Enterprise customer relationships and sales initiatives

with internal teams to achieve revenue and profit commitments.

. Designed and implemented a comprehensive strategy for accounts including

Chicago Public Schools, Manpower, Caterpillar and Thompson.

. Determined best route to market (Direct or Business Partner) based on

customer requirements.

. Interfaced between sales, procurement and manufacturing focusing on

forecasted and unforecasted client rollouts.

. Held accountable for maintaining a 90% level of customer satisfaction.

. Customized product configurations, special bid pricing and notification

of new product introductions.

. Secured order visibility for shipment with manufacturing and

distribution.

. Conducted a weekly forecast and opportunity review to grow revenue and

profit.

Large Enterprise Direct Team Lead, IBM (2000 - 2003)

. Managed team work load and assisted with problem resolution for 20

employees.

. Led revenue recognition initiative.

. Analyzed, developed and implemented processes to improve efficiency by

25% among my team.

. Mitigated critical situations prior to becoming customer satisfaction

issues.

. Assisted sales in activation of new business opportunities.

. Ensured departmental audit compliance as ISO 9001 representative.

Customer Support Representative, IBM (1999 - 2000)

. Administered order entry for Large Enterprise accounts.

. Built strategic sales and support relationship as interface between sales

and customers.

. Primary point of contact for all e-Business orders.

. Provided customized order status reports to executives, sales teams, and

customers.

. Interacted with cross-functional teams ensuring optimal customer

satisfaction.

EDUCATION

B.S. in Business Management, Marketing Concentration

North Carolina State University, Raleigh, NC - 1998

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