Sales Manager

Larry S. Roseberry Sr.

*** ******** ***** • Lincoln, Nebraska 68510 • 402/617-2448• abmosf@r.postjobfree.com

PROFILE

Senior executive with a proven track record of accomplishing established goals in all phases of

management. An action goal oriented leader with measurable results in leadership, relationship building,

team building, along with strong results in sales management, while improving customer service,

operations and marketing.

Sales Management: Developed, directed and administered sales initiatives taking companies

from a start up level to industry leaders. Developing, and then achieving

these goals, while growing a team of hard charging performers that would

continue the infrastructure for national growth.

Team Leadership: A long history of developing, designing programs and strategies that always

out performed the industry. Not only was I able to reach my goals, but

developed team members that out performed their own expectations.

Served in Executive Management from Sales Manager to President/CEO.

Business Development: Created products, procedures and strategies never before used in the

industry that not only enhanced net revenue, but contained cost while

developing strong consumer loyalty.

Diverse Strategic Built sales/marketing strategies that could be used in any industry.

Planning: Developed team concepts that managed over 6,000 individuals in

accomplishing very specific goals.

PROFESSIONAL EXPERIENCE

21st Strategies, Inc. Lincoln, Nebraska 2001-Present

Overview

(A Sales & Marketing consulting company very involved in sports marketing and automotive finance and

insurance industry. Clients include; Kentucky Automobile Dealers Association, Williams Whittle Digital,

Media Source, Heritage Mutual Insurance Company, Bank of America GFIC, MGR2 and others on

request.)

President and CEO

Duties range from: Locating myself inside the clients business to consulting with the client as to their

business plan and personnel to execute the plan.

• Developing new products for a client.

• Developing new strategies to promote;

a. Their product

b. Recruiting/Distribution

c. Strategies to overcome negative publicity or business problems

d. Shifting strategies in a changing market

• Developed an entire Extended Vehicle Service Contract company to be owned and operated by

the Kentucky Automobile Dealers Association.

• Assisted in development and distribution of digital/social marketing program for the NCAA

Division 1 schools as well as NHL and other Pro Sports. This project is still in progress.

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Heritage Mutual Insurance Company, Lincoln, Nebraska (2004-2006)

I took the reins of a company in complete turmoil, structurally as well as financially. As President/ CEO I

met with all department heads and began the process of a complete restructuring of the department from

personnel to budget and cost. My responsibilities were total in returning Heritage Mutual Insurance

Company to a sound operating RRG financially as well as with the regulatory agencies.

President and CEO

• Took the company from near bankruptcy to being strong enough to qualify for re-insurance by

Bank of America GFIC.

• Created an executive management council that met weekly. All projects were discussed and time

lines considered in accomplishing the turn around.

• I along with the executive council wrote a 696 page complete description of every department, its

role in the company and a complete breakdown of every task in that department and the benefit to

the overall company it played.

• Reduced expected losses from $100,000,000 to $77,000,000.

• Created new product for national release fully insured by GFIC/Bank of America.

Automotive Professionals Inc. Rolling Meadows, Illinois (1987-2001)

During my 14 years as Senior VP of Sales and Marketing I developed and implemented all sales and

marketing strategies, recruited and created distribution through General Agents and Sub Agents.

Senior Vice President, Sales and Marketing

• Continuously developed products and strategies for API during my tenure.

• The creation of distribution through General Agents and Sub Agents is now used by the majority

of companies in this business.

• Developed and implemented all pay plans for sales and marketing division.

• Developed, implemented and executed the sales and marketing budget.

• Developed and managed all ad campaigns.

a. These ad campaigns received national recognition and awards.

• Created National Sales Manager position when company was at $500,000 annual sales and

assisted principal owner in selling company at $100,000,000 million annual sales.

• Retained the Travelers Insurance Company as our insuring partner for the entire time of service.

• Developed all products and strategies for both marketing and sales that changed the industry, over

400 sales associates in 44 states.

Roseberry Inc. and Sports Benefits, Inc. Athens, Tennessee (1981-1987)

This agency operated in 8 Southeastern states selling aftermarket finance and insurance products to

franchised automobile dealerships. We dealt primarily with, Credit Life, Accident and Health Insurance,

and fully insured Extended Vehicle Service Contracts.

Founder, President and CEO

• This agency developed into one of the largest agencies of its kind in the southeast, as well as

garnering national attention for its unique sales strategies of utilizing college head football

coaches at the larger universities in the southeast to assist Roseberry, Inc. in building relationships

with automobile dealers in the respective markets of the football coach. This led to the

establishment of Sports Benefits, Inc., which wrote and lobbied federal legislation that allowed

the formation of a portable retirement program for all college football coaches at 4 year

institutions that could be sponsored by the American Football Coaches Association.

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Larry S. Roseberry Sr.

When President Ronald Reagan signed the legislation in 1987, it was known as the American Football

Coaches Retirement Trust. Soon after, Roseberry Inc. and Sports Benefits, Inc. sold to a holding

company N-Serve in Chicago that owned Automotive Professionals, Inc.

Continental Benefit Agency St. Louis, Missouri (1978-

1981)

President

Established for and by the St. Louis, Missouri Automobile Association. I reported directly to the

executive director of the association and a board comprised of 12 franchised automobile dealers. We

were able to sign 67 of the 100 city automobile dealers when we acquired Continental Security Life

Insurance Company of Jefferson, Missouri.

O.H. Carter Company Tampa, Florida (1977)

Sales Manager

Sales Manager for automotive credit product. Reported directly to Calvin Carter, owner and CEO. Mr.

Carter was first cousin of President Jimmy Carter and wanted to capitalize on that relationship.

World Service Life Insurance Company Ft. Worth, Texas (1974-1977)

Executive Manager

Started as account executive traveling the country training finance and insurance managers for large

franchised automobile dealers. Promoted to district manager, then regional manager, before becoming

manager of the largest re-insurance project in company history.

Hamilton National Bank, Chattanooga, Tennessee (1972-1974)

Loan Officer

Started out of college as a delinquent loan collector. After showing talent in collection and restructuring

of loans to avoid any further problems or losses, I began taking courses with the American Bankers

Institute. I traveled through Methods & Standards, credit review and compliance to become the youngest

loan officer in bank history to have a loan limit of $100,000.

EDUCATION

Tennessee Military Institute, Sweetwater, Tennessee (1968)

Economics and Finance - Middle Tennessee State University,

Murfreesboro, Tennessee (1969-1971)

References upon request

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