John Vogler
***** ** ********* abmojq@r.postjobfree.com Home: 503-***-****
Drive Cell: 971-***-****
Beaverton, OR 97007
. Marketing manager with experience in high tech applications including
electronics test, manufacturing, sensors, and software. Experience
managing new product introductions, sales force arming and aiming, and
strategic planning. Experience with direct and indirect channels,
associations, affiliates, and dealers. Experience with POS and CRM
systems including MAS90, ACT, Salesnet, Elastic Path, and others.
. Builder of customer-focused teams. Effective teacher and mentor of sales
and marketing personnel. Experience hiring and managing performance for
optimal results. Experience with using Craigslist, job boards, and
personal network to find new recruits. I step-up to performance isssues
and have dealt with performance problems swiftly and fairly without a
single HR issue. I lead by example and "do the work" to set a good
example.
Areas of Expertise
Sales management Tele-sales call center Teambuilding &
Sales compensation plans management Training
Product manangement Distributor and rep Customer satisfaction
management Tradeshows
Demand generation - PPC,
Professional Experience
ProSchools - Portland, OR 07/06 to 06/09
VP of Sales
Recruit, train and supervise a sales team including digital marketing
campaign specialists. Ensure sales and marketing campaigns are
synchronized. Utilize existing databases and if necessary acquire
databases to source business generation programs. Manage and support over
100 distribution partners, affiliates, and associations. Make personal
sales calls to larger corporate accounts. Prospect the industry for key
decision makers to create B2B partnerships.
Selected Contributions:
. Establish trackable standard metrics and call center "dashboard"
. Sell renewal and continuing education web based products
. "Made the phone ring" with variety of Google ad words "pay-per-click"
programs, email programs, press releases, direct mail, and social media
marketing techniques.
. Developed annual sales forecasts and budgets involving and extensive
amount of analysis using Excel, ACT, Access and other analytical tools.
. Grew business in one new state from $0 to $250,000 in 18 months by
forming strategic "B2B" partnerships with largest customers.
. Utilized ACT, Salesnet, Elasticpath systems
Hot Off The Press. - Canby, OR 01/04 to 12/05
Director of Sales
Manage sales and customer service teams interfacing with 100's of
distributors and retail stores. Personally represented product line to
Buyers at large chain stores including Costco, Michaels, Joanns, and
others.
Selected Contributions:
. Achieved sales plan every year.
. Organized numerous annual tradeshows, usually a 50 foot booth in Las
Vegas, Chicago, Melbourne (Australia)
. Utilized MAS90 system for distributor & retailer order results and
tracking
Lansmont Corporation - Monterey, CA 1999 to 2003
Marketing Manager
Managed a line of signal analyzers and field data recording instruments.
Selected Contributions:
. Won selection by US Navy to equip standard missiles with field data
recorders
. Trained reps and customers worldwide, traveling extensively throughout
USA, Europe, China, Japan, Korea
Tektronix. - Beaverton, OR 1987 to 1998
Director of Marketing, Regional Sales Manager, Sales Engineer
Progressively responsible positions including managing the tactical
marketing team, business development managers, advertising, direct mail,
database, PR, email, catalog, and other marketing professionals.
. Coordinated the launch of all new product introductions
. Generated over $1 million in new sales in first year for new "Apollo"
product
. Achieved sales plan every year.
. Developed a system to score the quality of leads
. Managed annual marketing budget
. Promoted into position from Sales Manager position
Education and Training
Southern Illinois University - Carbondale, IL BSME & MBA