Marketing Customer

JAYNE RENE LINDBLOM

th

**** *** ******

Alto, Michigan 49302

Home: 616-***-**** Cell: 616-***-****

E-mail: abmodu@r.postjobfree.com LinkedIn: http://www.linkedin.com/in/jaynelindblom

CAREER SUMMARY

Marketing Professional with corporate experience encompassing project management, marketing

planning, research and product marketing for domestic and international markets. Expertise also includes

entrepreneurial experience in educational technology. Strong organizational and interpersonal skills, high

knowledge of technology and ability to independently manage multiple projects. Pet lover who owns two

K-9 SAR Bloodhounds and an Umbrella Cockatoo.

• Product/Brand Management • Market Segmentation

• Domestic and International Marketing • Marketing Communications

Research • Direct Mail

• Competitive Analysis • Educational Technology

• Voice of the Customer Programs • Staff Development/Training

• Sales/Relationship Building • Knowledge of All Microsoft Office

• Vendor Relations Products

AREAS OF ACCOMPLISHMENT

PROJECT MANAGEMENT AND PROGRAM DEVELOPMENT

• Managed marketing development, planning and promotion for distributor products at a multi-

billion dollar CPG direct marketing company.

• Increased cross-sell ratios by 20% in key branch markets for a local bank by developing and

implementing a customer on-boarding program targeting new customers during their first 90

days.

• Developed Value/Potential Segmentation Program identifying high profit and potential customers

focusing branch efforts on customer appreciation and retention. Resulted in customer retention

remaining 8% above industry peers.

• Implemented several targeted direct mail campaigns increasing revenue and product penetration.

Debit card penetration increased by 12% as a result of one program.

• Successfully transitioned learning center technology business to public school program providing

consulting services in educational technology to over 10 K-12 school districts. Implementation

strategy was adopted as model for all national franchises. Awarded “Futurekids Top Ten Revenue

Performer” for 3 consecutive years.

• Collaborated with Microsoft in developing, advertising and promoting computer summer camps

resulting in full capacity enrollment and providing summer enrichment classes for over 150

children. Received the “Futurekids Marketing Excellence Award”.

• Currently a volunteer for Kentwood Community Church utilizing their membership/community

mapping database as a tool for member programs, outreach and strategic planning .

MANAGEMENT AND LEADERSHIP

• Kept bank informed of marketing efforts through bank-wide weekly communication piece,

improving system marketing support and increasing department efficiency.

• Coached and mentored employee from probation status to a consistent and solid performing

employee.

• Hired, trained and managed staff responsible for computer training with 700 school teachers and

administrators.

• Concurrently implemented and managed school technology programs in over 6 K-12 school

districts encompassing 15 schools.

• Served as liaison with outside service vendors and cross functional teams.

MARKETING RESEARCH AND CUSTOMER INFORMATION

• Singly managed marketing research and competitive analysis function for a $2 billion local bank.

Facilitated focus groups, conducted personal interviews and implemented annual customer

loyalty research.

• Managed customer database providing profitability analysis and market segmentation for branch

offices and executive management.

• Investigated and implemented new PDA and web-based technologies for marketing research.

Improved survey turn-around time and provided just-in-time reporting at a lower cost with fewer

resources.

• Designed and implemented market research programs for a local multi-billion dollar direct sales

CPG company.

CAREER HISTORY

KENTWOOD COMMUNITY CHURCH, Kentwood, MI February 2010 to

Present

Marketing Volunteer

MACATAWA BANK, Holland, Michigan 2005 – 2009

Marketing Manager, Officer

GORDON FOOD SERVICE, Grand Rapids, Michigan 2003 – 2005

Customer Research Analyst

FUTUREKIDS SCHOOL TECHNOLOGY SOLUTIONS, Grand Rapids, Michigan 1993 – 2003

Business Owner/Educational Technology Consultant

AMWAY CORPORATION, Ada, Michigan 1984 – 1993

Senior Product Marketer

EDUCATION AND PROFESSIONAL DEVELOPMENT

MBA, Grand Valley State University, Allendale, Michigan

BBA, Grand Valley State University, Allendale, Michigan

COMMUNITY INVOLVEMENT

• Committee Member – Fund Raising - Center for Women in Transition, Holland, Michigan

• Volunteer – Search for Missing People – Kent County Search and Rescue K-9 Unit

• Co-captain of the Macatawa Bank Holland Team Relay for Life – American Cancer Society

• Small Group Leader- 3rd Grade Students – Kentwood Community Church

• Outflow Team Member – Community Service – Kentwood Community Church

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