*** ****** ****** #*** ****: 415-***-****

San Francisco, CA 94107 abmocy@r.postjobfree.com

Outstanding startup experience leading rapid growth & expansion via

business development, marketing, and operations.

-Career Snapshot-

Hooked Media Transformed game ad network into a social gaming platform for

Group Facebook & the iPhone.

2009-2010 Grew game ad network & led initiative to build social gaming

API & App for Flash games which introduced game challenges,

virtual currency, virtual gifts, & Facebook Connect.

ScanCafe, Inc. Co-founder, grew business from startup to $5M annually in less

2007-2009 than 2 years.

Identified "prosumer" photo scanning market, mining and

growing it quickly through business development, strategic

eBay, Inc. planning, public relations, & online marketing initiatives.

2001-2006

Led $100M+ strategic search marketing partnership with Yahoo!

LookSmart, Ltd. Led negotiation with Yahoo! to represent eBay's US ad sales

1998-2001 initiatives for search and brand advertising. Managed

relationships with Doubleclick & AOL & created Keywords

Individual, Inc. Marketplace.

1995-1997

Powered revenue leap from $0 to $60M in 3 years by instituting

pivotal business strategy. Pioneered online advertising

products and led strategic revenue initiatives.

Partnered in creating news website generating $10M in ad

revenue.

Revolutionized yield management pricing structure to optimize

ad revenue.

-Academic Credentials-

MBA, Wharton Business School, 2006

BA, Biology, Yale University, 1995

PROFESSIONAL ACHIEVEMENTS

HOOKED MEDIA GROUP, SAN FRANCISCO, CA, 2009-2010

Social gaming and game ad network startup. 20 employees. $3M+ in revenue.

VP, GAME DEVELOPMENT & BUSINESS OPERATIONS

Key executive responsible for game development (BD), business operations

(BO), and product management (PM). Led new Facebook social gaming platform

initiative guiding game development and product management along with

business operations and strategy. Report to CEO. (1 direct and 7 indirect

reports)

. P&L responsibility: Doubled (2x) advertising revenue in first 3

months and increased NET revenue 50% by increasing primary

distribution partnerships and optimizing profit margins.

. Building network of game developers to integrate our high scores,

challenge, and virtual currency API with their Flash games. Early

partners include PopCap, PlayFirst, Oberon Media, Mumbo Jumbo, and

Digital Chocolate.

. Led the creation of Hooked's social gaming app and platform (Yoo-Mee

games) on Facebook and utilized Facebook Connect to link up Hooked

Media Group's publisher network sites.

. Developing a unified, turn-key game platform across Hooked's online

properties and Hooked's Yoo-Mee iPhone mobile game properties.

. Led legal review of all skill-based wager games and evaluated fraud

prevention technologies for our virtual currency and ecommerce tools.

SCANCAFE, INC., BURLINGAME, CA, 2007-2009

Global photo scanning and digital photo services startup. 400 employees. $5M in

revenue.

CO-FOUNDER / VP, BUSINESS DEVELOPMENT & MARKETING

Founding member with executive responsibility for business development

(BD). Led internet marketing (SEM and SEO) and public relations (PR)

during the companies' early stages. Directed all BD activities and 5-

member U.S. customer service team, including hiring, development, and

career path planning. Reported to CEO. (1 direct and 8 indirect reports)

. Created $1M in revenue by establishing strategic distribution

partnerships with Shutterfly, Best Buy, and Ancestry.com.

. Grew yearly revenue $3M with multi-pronged marketing and PR program

spanning web content, email campaigns, and SEM and SEO strategies.

Won independent editorial reviews from Popular Photography, Money, &

Oprah magazines.

. Played critical role in raising $6.5M from angel, seed, and VC

investors, honing business model & pitching investors.

EBAY, INC., SAN JOSE, CA, 2001-2006

World leader in online auctions, payments, and internet telephony. 15,000

employees. $8B+ in revenue.

SR. MANAGER, STRATEGIC PARTNERSHIPS & SEARCH MARKETING (2004-2006)

SR. MANAGER, BUSINESS STRATEGY & PLANNING / STRATEGIC PARTNERSHIPS (2001-

2003)

Responsibilities for strategic partnership planning & relationship

management, reporting to VP of Strategic Partnerships. Developed

advertising sales strategy & negotiated multimillion-dollar keyword ad &

strategic partnership contracts. Created the eBay Keyworks program,

evaluated M&A opportunities, & increased eBay Feature Fees (15 external

reports, $100M budget).

. Maximized advertising sales ROI by negotiating $100M, 3-year "keyword

and banner" ad relationship with Yahoo.

. Championed seamless transition of primary ad partner from AOL to early

eBay sales team, managing $100M, 2-year wind-down deal with AOL, and

negotiating multi-million dollar Doubleclick ad serving contract.

. Created $2M in annual revenue with development of eBay Keywords Ad

Marketplace product. Accelerated launch by partnering with NY based

technology company and promoting via email and trade shows.

. Added $10M in year-over-year incremental revenue (+10%) by

implementing and showcasing new eBay listing feature fees, a $100M+

business.

LOOKSMART, LTD., SAN FRANCISCO, CA, 1998-2001

Top search engine, providing backend technology for MSN search. Goldman, Sachs, &

Co managed IPO in 1999.

DIRECTOR, REVENUE MANAGEMENT & STRATEGIC PLANNING

Tasked with developing business strategy for online ad sales in preparation

for IPO. Created pricing models and negotiated high-profile contracts.

Designed sales organizations in New York, San Francisco, Los Angeles, and

Chicago, plus trained UK and Australian sales teams. Evaluated M&A

opportunities, generated revenue forecasts, and helmed ad operations and

analytics team, reporting to VP of Revenue Management. (25 direct reports)

. Spurred and accommodated fast-paced growth, expanding 4-member sales

division to incorporate 20-member operations and 5-member analytics

teams. Increased capacity by integrating new ad server.

. Created $20M+ keyword search marketing product - one of the first on

the web.

INDIVIDUAL, INC., BOSTON, MA, 1995-1997

Online business news service. Robertson Stephens & Co. managed IPO in 1996.

MANAGER, INTERNET MARKETING

Spearheaded the shift to a yield management optimization pricing model for

the national sales team.

. Championed expansive growth from startup to $10M in advertising

revenue.

ADDITIONAL EXPERIENCE

Coordinated sponsorships with Adidas, ABB, and United Technologies for the

Special Olympics World Games (1995)

DAMON MERCADANTE

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