Sales Manager

Kenneth Burd

281-***-**** ***********@*******.***

ADVERTISING SALES DIRECTOR

High energy, self starter with entrepreneurial spirit. Major strengths

include hands-on leadership, excellent communications skills and job

ownership. Outstanding revenue generation ability derived from experience

in most vertical markets and team leadership. Maximum focus on operating

profit through P & L management, strategic planning and sales.

PROFESSIONAL EXPERIENCE

Sales Director

izmoMedia 12-08 to 2-10

. Led sales team providing online software solutions to Newspapers, TV

and Radio affiliate partners' for automotive portals and iReader

advertising. Team includes sales reps, client service, support and

implementation departments.

. Trained affiliate partners' management and sales team to sell lead

generation oriented automotive advertising and iReader video and

display advertising.

. Introduced new iReader e-paper product to market.

. Achieved division revenue goal and increased YOY net new revenue by

400%

Advertising Sales Director

Bay Area News Group/Media News Group 7-07 to 10-08

. Led multi disciplined team with primary focus on revenue generation

for niche online and print products. Team included sales managers,

production manager, inside and outside sales reps, client services,

sales support and creative department.

. Integrated cross platform advertising product line included all forms

of online display, SEM, event sponsorship, print display in various

vertical markets.

. Successfully implemented 12 new online and print advertising products

to market increasing revenue by 50% over last year.

. Achieved division revenue goal with impressive profit margin.

International Advertising Sales Director

PlanetOut, Inc 10/06 to 7/07

. Led international team with focus on all forms of online display

advertising sales for six major lifestyle and community/social

networking websites and four international newsstand magazines. Team

included domestic and international sales managers, inside and outside

sales reps, production manager, executive producer, client

services/support and creative departments.

. Identified and implemented marketing strategies to increase client

retention rates, lead generation, sales volume and site traffic.

. Successfully tapped new markets with results oriented ROI initiatives.

. Introduced new advertising products to market and increased YOY

revenue by 32%

Regional Advertising Sales Director

Regency Publishing Group 8/03 to 10/06

. Led team with focus on online and print display advertising sales.

Team included outside sales, customer service and production.

. Identified market and implement financially viable niche online and

print products.

. Developed and maintained relationships with major agencies.

General Manager/Publisher

Urban Style Publishing 1-01 to 7-03

. Led team with focus on online and print display advertising sales.

Team included sales manager, outside sales reps, distribution,

editorial and production departments.

. Development and implementation of community websites and magazines

geared to affluent lifestyles.

. P& L responsibility, vendor negotiation, and strategic planning.

Regional Advertising Sales Manager

Window Media 3-97 to 1-01

. Responsible for sales of online display and print advertising for

entertainment website and weekly printed magazine.

. Team received top sales awards for three consecutive years.

National Advertising Sales Manager

Columbia Marketing Group 2/91 to 3/97

. Led national advertising sales team

. Developed and maintained relationships with major agencies, Fortune

500s, and public officials throughout the country.

. Introduced and developed online adverting increasing revenue by 31%

Computer and Software Abilities

PC & Mac, ACT, Salesforce, other CRM products, Word, Excel, Power Point.

Also prolific in ad design, layout and pagination with Photoshop,

Illustrator and Quark.

Education

Scranton School of Business; more than 20 years in sales and sales

management.

Linkedin References

http://www.linkedin.com/pub/ken-burd/9/422/b9

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